Spend time on your influencers!

I think this is one of the best social media tips I ever discovered.

First, a definition of an nfluencer.  An influencer is someone who influences the rest of the clients and potential clients online and offline, usually about 15% to 20% of your followers or fans!

I discovered this concept in a book by Andrew Davis, author of Brandscaping,  The 4-1-1 (for your informtion!) is a way to show value and care to your social influencers.

This concept says that if you communicate 6 things socially, 4 of those 6, or 67% should be showcasing content from your influencers.   The other items you should be showcasing are your Point of View or Subject Matter Expertise .  The other could be something that is more sales oriented.

Complements of Joe Pulizzi here is a great visual of what this concept is!