Friday Social Tip: Spend Time on Your Influencers – The 4-1-1

October 25, 2013

Spend time on your influencers!

I think this is one of the best social media tips I ever discovered.

First, a definition of an nfluencer.  An influencer is someone who influences the rest of the clients and potential clients online and offline, usually about 15% to 20% of your followers or fans!

I discovered this concept in a book by Andrew Davis, author of Brandscaping,  The 4-1-1 (for your informtion!) is a way to show value and care to your social influencers.

This concept says that if you communicate 6 things socially, 4 of those 6, or 67% should be showcasing content from your influencers.   The other items you should be showcasing are your Point of View or Subject Matter Expertise .  The other could be something that is more sales oriented.

Complements of Joe Pulizzi here is a great visual of what this concept is!



  1. Reblogged this on Ingers Business Raw and commented:
    Spend time on your Influencers. Here is why

  2. Hi Sandy- I never knew this. That said, thank you for the information. I am going to take a look at my social activity and see if I even begin to fit the mold!

    • Yes it really helps me!

  3. Loved this article by @Sandy_Carter – I spent time with one of my influencers today – Joe Perry from the @IBM Innovation Center MA – helping me to think strategically about eco-systems!

    • Thanks so much!!!!

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