Archive for the ‘cloud’ Category
Posted in adoption, Blogs, cloud, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, softlayer, Web 2.0 | Tagged cloud, devpulse, IBM, ibm pulse, ibmpulse, pulse, softlayer | Leave a Comment »
We had five fantastic finalists demonstrating some superb applications developed on the IBM cloud and security portfolio.
Standing out above some stiff competition, I am ecstatic to announce that the winner is… MyMenu. This early adopter of the IBM Bluemix beta is bringing a menu of cloud, big data and mobile to restaurants, at the same time helping to reduce ‘appathy’ induced by downloading a separate app for every restaurant we frequent.
I want to extend a huge congratulations to MyMenu for developing a solution that appeals to anyone who needs to eat.
I applaud all of the ecosystem partners who submitted an entry in the IBM Pulse App Throwdown and helped make this event such a spectacular success!
Posted in adoption, Blogs, cloud, IBM, ibmpulse, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, softlayer, Web 2.0 | Tagged cloud, ibmpulse, ibmpulseapp, mymenu | 1 Comment »
The IBM Pulse 2014 conference is just around the corner! As the premier cloud conference, Pulse is an exciting event where you can explore the latest developments in cloud, security and asset management. This year’s Pulse will be on February 23-26 in Las Vegas.
I invite you to attend my breakout session where I’ll be talking about my 14 predictions for social business trends in 2014. I love looking forward as we journey into a new year of social business. To that end, I’ll discuss key topics around themes, such as social tools, social talent and social conText.
To get a taste for my breakout session, watch this video I blogged about at the close of last year:
To add my breakout sessin to your Pulse conference agenda, go to this page <link to https://www-950.ibm.com/events/global/pulse/agenda/preview.html?sessionid=BME-2170A> and click the arrow button.
Hope to see you in Las Vegas, and I’m really looking forward to sharing my predictions with you and hearing some of your own!
Posted in adoption, Blogs, cloud, gitomer, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, BLOGHER, cloud, gitomer, IBM, pulse, social business, Social Personal Branding, sxsw | Leave a Comment »
So I was reading this weekend — with my broken leg, there is not a lot to do! I learned some interesting things about how to drive more from Twitter — quite simple actually — just ask.
In an analysis by Twitter, they found that 4 core ways to get great results from your Tweets are:
1 Ask for a download. Explicitly asking people to download accompanied by a link increases URL clicks by an average of 13%.
2 Ask for a Retweet. Explicitly asking people to retweet increases retweets by an average of 311%.
3 Ask for a follow. Explicitly asking for a follow increases followers by an average of 258%.
4 Ask for a reply. Explicitly asking for a reply increased replies by an average of 334%
So would you guys please follow me on Twitter at sandy_carter and subscribe to my BLOG! Pretty Please!
Posted in adoption, best, BIG Data, Blogs, branding, career, cloud, Coca-Cola, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, best practices, big data, BLOGHER, social business, social marketing, social media, sxsw, twitter | 3 Comments »
Yes, both of my daughters love their bikinis on the beach! But as we went wave riding, they learned quickly that that little bikini is no match for the big wave!
The same is true in social! Sometimes the wave is too big for just company spokespeople and with 70% of online consumers trust peer recommendations #1, you will need more than just the “bikini” squad. You need a brand advocate.
A brand advocate is a person who is passionate about your brand and references you as a matter of course. They could be an influencer or a client or an employee. Determining your brand advocates is about listening and selecting based on common interests, knowledge, and other key elements critical for your business.
In addition to seeking out your advocates, it is important to determine your best friends, or your tippers. These are those people who influence your brand online and those whom others listen to about your products.
These key influencers have a set of characteristics. Typically, they are people who have strong relationships, and are an expert or authority in a subject. Sometimes influencers are those who get attention, taking an atypical view, or are just loud. I was recently at a virtual conference and heard a speaker talk about an influencer as someone who is honest, trustworthy, and knowledgeable. They have a consistent opinion that is objective and not influenced by someone paying them! These items drive a level of social trust and that trust persuades another person to take action.
Finally, developing social trust is about showcasing care and value. Listen and change where needed. Always be honest, and demonstrate value-add to your clients and the industry.
These are the top elements of your plan to build your brand advocates:
[lb] Determination of your friends or brand advocates today: A friend is a client, a potential client, or an influencer who recommends your brand, company, or product because they like it so much, they feel compelled to discuss it. Determining those who are your friends or brand advocates is important to your overall social trust plan.
[lb] Determination of your “best friends” or tippers: These are people who influence the rest of the clients and potential clients online and offline, usually about 5% to 10% of your product’s or category’s population. These tippers are important people for your overall strategy and your company will pay extra attention to them.
[lb] Brand advocacy strategy: A brand advocacy strategy is a plan to determine those actions your company can take to build brand advocates, or people who are passionate about your brand and reference you as a normal course of business. Part of this strategy could be in the content that you share, your shared vision of a point of view in the market, or even support of a common cause that is outside the primary goal of making profit[md]for example, making the planet a better place.
[lb] Content activation plan: This is a plan to create content, distribute content, promote content, and measure its success. This content activation plan is usually determined in the Social Business Digital Council. The goal of the content is to showcase your company’s subject matter expertise or point of view (POV). It is critical when starting a community, and for guarding your reputation.
[lb] Determination of key methods to establish social trust in your space: Based on your company’s goals, a trust plan is formed to create and protect trust through online experiences and dialogues with a company, product, or brand.
With this brand army, you can ride the wave with confidence!!!
Posted in adoption, best, BIG Data, Blogs, branding, cloud, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, big data, BLOGHER, business, social business, social marketing, social media, sxsw, technology | Leave a Comment »
Today, everyone is talking about social. You hear about politicians, movie stars, and everyone in between talking about social, using social with Twitter, Facebook, Pinterest, etc.
But you’re a business. What does all this mean to you?
Sure, your business has a website, and it probably has a social media executive responsible for posting and /or monitoring comments about your company that might be posted on Twitter or Facebook by customers. But ask yourself….is your company a social business company? Are you leveraging social to be more customer-driven? Are your employees engaged with social in their jobs? Are you really utilizing the tools and techniques that social offers to improve your business and take advantage of opportunities for growth?
Join me on Wednesday, July 31, on the Victory Circle Radio hour as I talk about my book, “Get Bold”, in which I provide a framework for social. www.victorycircles.com/radio-show
I’ll also share some case studies of companies who have successfully used social technology to connect with customers, helping them create communities and experiences they need. According to a recent study, some 60% of customers use social media to discover new brands and products; 46% of customers use it to strongly influence their purchase decisions; and 40% check social media before making purchase decisions. Your customers are already connecting and talking about your brand. Are you connecting with them so they can become brand advocates? I’ll share examples of customers who have successfully used social technologies to listen to and respond to their customers.
Becoming a social business is about more than simply building a social network. It’s about offering information and services that your customers and partners need. There are companies who have successfully used social technologies and offered meaningful services to their customers, while gaining critical feedback from the customers. It’s about collecting and understanding the data that’s available on the various networks. About 81% of purchasers get product purchase advice from social networks. You need to know who is saying what, and know how to tap into the conversation.
Today, it’s an economic reality that social is here to stay. According to an IBM study, during the next 5 years, 95% of standout organizations will focus on getting closer to the customer. Join me on Victory Circle Radio on July 31 and hear how my social framework can help you become a social business.
Posted in adoption, best, BIG Data, Blogs, branding, cloud, event, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, Marketing 2.0, mobile, smarter workforce, social business, sxsw, technology | 4 Comments »