At the last TieCon event in San Fran, some got to go on a Tesla tour! What a great set of learnings but of course, loving social, I took away the following on Tesla, featured in an article in Fast Company, Musk lists 4 lessons we can all benefit from:
1. Own your executive brand – If you don’t somebody else will
2. Humanize your brand
3. Don’t show up and then fall silent
4. Use Twitter as a leadership tool
I love this Macy’s story of their use of Big Data and Social almost as much as I love shopping!!!!!
And read this case study! The highlights are:
Do you remember when we did the 5 Social Business Surprises? One of those was Germany’s leadership of the world in Social Business especially inside of companies.
Now, 2 years later, we see that the social business landscape in Germany is growing in leaps and bounds. According to forecasts by the Experton Group, social business investments for communication and collaboration in Germany are set to grow by more than 50 percent per year from 2013 to 2016.
The number of social business solutions available on the market is growing at the same rapid pace. To help customers make decisions within this environment, the Experton Group identified and assessed around 100 social business offerings. The Social Business Vendor Benchmark 2014 is the first extensive comparative study of its kind in Germany.
A must watch!
YEA! Today, IDC announced that for the fifth consecutive year, IDC ranked IBM the #1 company in worldwide market share for enterprise social software. According to IDC’s analysis of 2013 revenue, the worldwide market for enterprise social software applications grew from $968 million in 2012 to $1,242 million in 2013. 1
Today more organizations aspire to become a Social Business. Leading organizations – including 75 percent of the Fortune 100 – are transforming how they connect, collaborate and get work done using IBM enterprise social software.
You guys all know I love basketball so I love our infographic looking at the progression.
THANK YOU to all of our CLIENTS who made this happen!