Archive for the ‘social media’ Category

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FOMA – What are you looking at today?

July 21, 2015

I am seeing this “Fear of Missing Out” growing and emerging as a new stress point.   With everyone watching social networks, where people only post the “great things”,

This phenomenal has become so common that it was placed in the dictionary in 2013.  FOMO is defined as the “anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”

So that you do not get caught up in this new theme, here’s some tips:

  1. Stay focused on what’s important to focus on in your life.    Set your goals and where you want to go.   Don’t go with a goal just because someone else has.
  2. Remind yourself that what’s posted is only part of life.   Most people most the signature moments of their life, not everything.   Your mundane moments are part of life — maybe just not tweetable!
  3. Enjoy and focus on what you have — not just what others have!   This is true in life overall!   But in particular in Social Media.
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The Color of your brand Matters!

July 21, 2015

color

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Career Hack #2: Be intentional about Social Media

July 20, 2015

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Women Millennials – How do we retain this great talent!

July 6, 2015
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TGIF: Don’t automate the personal touch!

June 12, 2015

Our Friday Short piece of Social Advice is Let your brand shine through!

I love this advice that came out of the Social Shakeup in Atlanta!  ” Never automate the personal touch, When you put out content, your personality and value comes in and you don’t want to automate that.”

You can automate amplifications, but you cannot automate relationships.

How do you let your personality shine through? Identify your power users and influencers, understand who they are and build real relationships with them.

 

 

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Your Secret Weapon: Video is about engagement and retention!

June 10, 2015

I love video blogs!   Video is so trusted and engaging!  Now I know that retention is also stronger!

Use video whenever you can !

video rocks

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3 Things I have learned from my daughters about Disruption and Social

June 4, 2015

Yes, my 2 daughters have shared with me

  1. Dude Perfect.   There are 5 guys who were friends at Texas (and a Panda) that have a cool and fun YouTube channel.   They started with basketball tricks and earned “endorsements” from their videos.   Now they do comedy like sterotypes and more sports tricks. Now they have added games, books, and more.    What I learned:  My daughters love the quirky video fun and can’t wait for the next episodes.  Their use of social is amazing and they have taken their passion and used it as a great example of the power of social and passion!
  2. Augmented reality (AR) art.   My daughters recently showed me 2 postcards with art on them that came alive with a small AR app on my phone.  Simply put — wow!  The art came alive with flames that were painted and then on the phone it was real!    What I learned:  The world is changing to such a visual experience.   My daughters expect an experience — whether it is AR or IoT sensors embedded to create an experience.  A good lesson to learn and experiment with!
  3. They want our help.   My daughters showed me today this note that a mom wrote to her son’s facebook friends.  They wanted to chat on it but it was interesting that they “liked” reluctantly what the mom had done.  What I learned:  Kids do like help on social.  My daughters AHA moment was her telling me that the accountability I have with her on Instagram helps her maintain “her” standards.   

 

 

 

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