Archive for the ‘social marketing’ Category
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Two Latin American startups changing the way brands and bands interact with their fans! These change moments will help to transform an entire industry!
Have you ever stood in line to hear your favorite local band? From my experience, that seems to be a universal thing to have to do to hear your favorite band perform. But what if you could just watch them live from your living room couch? What if you could participate to more personal performance delivered through an app?
That’s exactly what Netshow.me does! Winner and Judge’s choice of our SmartCamp Latin America Regional Finals, Netshow.me is a live-media channel for online marketing, promotion and performing! Their solution can literally strengthening the relationship between broadcasters and performers with their fan base! Live streaming broadcasts can give bands total freedom and autonomy to perform whenever and wherever they want. Very cool! Follow them on Twitter @Netshowme.
The People’s Choice award went to Store Level, a provider of real time in-store execution monitoring using crowd sourcing and mobile technology. Store Level’s mobile app allows consumers to execute social media-type missions based on the brands’ needs.
In exchange for their work, they can receive cash rewards! Think about the possibilities! Using Store Level, you could actually get paid helping out the brands you enjoy most! Simultaneously, brands can analyze the results directly from their cloud-based dashboard. Talk about a mobile workforce!
Congrats to our two winners, and we look forward to seeing Netshow.me at the SmartCamp Global Finals!
I was re reading the recent ibm.biz/SocStudy on social business impact! If you haven’t read it, please take the time to comb through it!
Some things that struck me!
First, enterprises are rapidly adopting, investing in and achieving business outcomes from social. In fact, Pacesetters, those who are exceeding in the market, are 4x more likely to embed social into both their internal and external processes! 43% of the best embed social into their processes but we need more to think this way! Social is not a channel, but a more effective and efficient ways to transform business processes!
But how do they approach social? Organizations tend to deploy clusters of capabilities together, each aimed at achieving a specific goal. Most are driving both internal and external collaboration but the #1 social entry point for most organizations deploying is on a client engagement mobile app.
To ensure success, these organizations are building, educating and protecting the workforce. 82% of these companies also recruit their employees via social networks.
However, most of these organizations are using social analytics to support their decisions, not for making decisions. For instance, 70% of those who are deploying social analytics still DO NOT USE THEM to influence marketing decisions – still rely on gut feel!!!!
Employees are critical in the battle for mindshare and relationships online! 43% of those deploying rely on employee evangelists to spread the word
Visit ibm.biz/SocStudy to read the full study and start driving your social business impact!
Posted in IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged business processes, IBM, social, social analytics, social business, social business impact, social media, social networking, social networks | Leave a Comment »
Imagine being able to see a printed car advertisement turned into 3D with your smartphone or mobile device. Or better yet, what if with your wearable device a board game came to life as a three-dimensional gaming experience? These scenarios are not fantasy; this is the world of WakingApp!
WakingApp, winner of SmartCamp Tel Aviv, is a startup that has developed solutions and a platform for creating advanced, interactive augmented reality with multi-user interaction, live data feeds, personalization, social activities, and live 3D games.
Here’s what is really cool about their platform: it will enable anyone to create augmented reality! With their “drag & drop” platform, it is easy for anyone to start creating a 3D experience!
Already, WakingApp is working on a variety of augmented reality apps for different clients’ marketing campaigns, including Nestle, Isuzu’s interactive newspaper campaign, and Interactive AR books and board games.
I say WakingApp just might change the way we approach ads and games for good! Congratulations to WakingApp! Follow them on Twitter @WakingApp.
Check it out! http://www.wakingapp.com/
When was the last time you got your utility or energy bill and were pleasantly surprised? If you’re like me, you dread even opening the bill — especially in the winter in NY!!!!
Now, imagine getting that same bill and knowing what to expect, no ugly surprises. This is what Green momit, winner of SmartCamp Madrid, offers in their solution!
Green momit can enable significant energy savings in your home. Their solution learns from user behavior, comparing and improving the use of energy control systems, and adapting the devices to the customer’s habits. So, not only can it learn from your energy usage habits, but it can also save you money on your energy bill!
How do they do this? Their solution uses Big Data and Analytics to crunch the math for predictable outcomes and actionable plans. They also use Cloud to deliver and securely store all this data. They’ve got the key ingredients for success!
Already, they have thousands of users and are developing agreements with utilities and other industries to provide this great service! Congratulations to Green momit on their SmartCamp victory! Follow them on Twitter @greenmomit.
The People’s Choice Award winner, Weplan, has a mobile solution aimed at informing consumers about mobile phone plans that best fit their needs. Their free mobile app analyzes phone calls, data, and text expenditures directly from your smartphone.
Managing all this information provides Weplan with a complete picture of your telecommunications needs, as well as providing telcos with business intelligence that will allow them to better understand both their customers and their competitors.
Weplan is hoping to be in 30 countries in Europe and Latin America before year end. I’d say they’re on the right track to educate consumers and industry, alike! Congratulations to Weplan! Follow them on Twitter @weplanapp.