Happy Monday! I hope you all had a great Father’s day!
Here’s Sogeti telling their Social Business story!
Happy Monday! I hope you all had a great Father’s day!
Here’s Sogeti telling their Social Business story!
Posted in Marketing 2.0, Blogs, social media, social marketing, cloud, Marketing 2.0, Social Business, Duck, BIG Data, adoption, best, IBM, branding, exceptional client service, sogeti | Tagged social marketing, BLOGHER, business, technology, social business, adoption, big data, sogeti | Leave a Comment »
THINK THE CHANGE
If today’s company structures are often obstacles to smarter, more collaborative organizations, only a systemic perspective to social business transformation can succeed. How should we think and understand the business change in a systemic approach?
The key to any Social Business strategy is understanding how it will align with core business objectives and organizational goals. You also need to understand your current culture and any specific desired or required shifts to enable a social workforce, social partnerships, or social customer engagement. Gaining trust is another critical component of social transformation, which is closely tied to the need for transparency in a social business. Engaging participants through exceptional experiences, gamification, and mobile increases their participation in the transformation; and networking social capabilities into existing core business processes and business systems further increases both the use of social and the key linkages back to fundamental business goals. A successful program also needs to anticipate and mitigate potential risks and regulatory requirements, and analytics will be required for monitoring the social transformation as well as the associated business benefits as they are realized.
ACT ON THE CHANGE
How do we concretely manage a transformative experience that is able to lead companies from their current limits to fully embracing social? How can we execute a disruptive business strategy that can benefit the organization in the near future?
Your Social Business strategy will determine whether your start internally or externally, and will ideally identify specific roles or business activities that will quickly generate demonstrated value.
Based on your understanding of your unique culture, draw from our experiences with early adopters to increase the pace of adoption across the enterprise. At different times in your transformation, some of these will be particularly valuable, and they can provide support for programs as they are just beginning or once they have matured. We also host an Adoption Council who’s members provide peer-to-peer guidance from their prior experiences with social.
EVALUATE THE CHANGE
The social business process has its measures and KPIs, but the idea of ROI as a silver bullet often underestimates the complexity of evaluating the impact of innovation. How do we assess and prove the value of the social business transformation?
While there are many KPIs that are critical to maintaining the health of a social program and individual communities, the ROI of social needs to derive from core business metrics. With a properly structured Social Business strategy, clear alignment to revenues and expenses should be identified and subsequently monitored. You also have the opportunity to leverage social business patterns captured from the experiences of early adopters in social. The first six patterns provide top ROI, touch 70% of our clients, and show the value of social without the “S” word. IBM’s proprietary research along with leading management consultancies including McKinsey have also provided support for substantiating the value of social business transformation.
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, SBF13, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, big data, IBM, Marketing 2.0, social business, social business forum, social marketing, Social Personal Branding, technology | Leave a Comment »
Happy Monday! And I am happy! I am home from my 2 weeks in Asia and Africa with great meetings with clients and great changes in the market. What a difference that a year makes!
Here’s your request on this week’s video which is an update on Social and Happiness! What do you guys think?
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, big data, BLOGHER, IBM, Marketing 2.0, social business, social marketing, social media, Social Personal Branding, sxsw, technology | 2 Comments »
The European Training Foundation (ETF) is an agency of the European Economic Union (EEU) that provides expertise in the area of vocational education and labor market issues to 30 non-EEU countries.
Given that its teams are geographically dispersed, are in different time zones and use different languages, the ETF found it challenging and inefficient to share documents and collaborate on projects. Because information was located in departmental databases or even in spreadsheets, information was hard to find and share. The ETF needed a way in which team members could easily share documents and collaborate while working a project.
The organization is using the Social Business focus to find subject matter experts and create wikis for documents to make documents truly social elements!
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged big data, BLOGHER, IBM, Marketing 2.0, social business, Social Personal Branding, sxsw, technology, wsj | Leave a Comment »
I am here in Italy with Open Knowledge, a great IBM partner in Milan, London, and US.
So today I thought I would highlight an Italian company that has cross the Social Business mark.
Amadori Group wanted to market its poultry and pork products to evolve with the ever-changing modern lifestyles and dietary needs of young consumers. It sought to create fun ways to engage its target segment by exploiting online marketing and social media. The company sought to use online resources to gain new insights into its target consumer base to help boost brand visibility, encourage customer loyalty and gauge consumers’ reactions to its products and marketing campaigns.
This leading food company in Italy gains an unprecedented ability to track and visualize consumer conversations, transforming speech patterns into marketing insights and identifying those who can drive its business.
Influencing consumers’ culinary choices is not an easy task because taste and preferences vary with each person, lifestyle and dietary needs. This food company listens to and learns about its consumers’ culinary needs and desires in near-real time with a combination of innovative solutions. The company uses a powerful web development platform to quickly create highly interactive websites that are tightly integrated with social networking sites for targeted campaigns. It then exploits sophisticated predictive analytics to track and visualize what is said about its brand and products on social networking sites, blogs and forums—in near-real time. Gathering user data from multiple sources, the predictive analytics capture unstructured text and ingeniously separate consumer sentiments from all the chatter. The solution then analyzes the free text against structured data such as user profile information, revealing hidden attitudes and opinions that the company uses to identify consumer buying propensities, foster those who influence others’ purchasing decisions and refine the company’s digital marketing campaigns to generate more sales.
Real Business Results
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, big data, business, IBM, social business, social marketing, social media, Social Personal Branding, technology | Leave a Comment »
Regeneron is a Social Business!
Take a listen on how the Smarter Workforce impacts financials!
A few weeks ago, LinkedIn announced its new feature LinkedIn Contacts, giving you enhanced functionality for better managing your relationships and social engagement. As the feature is now being rolled out, we have gathered a few tips on how to get the most out of LinkedIn Contacts.
1. Import your contacts – You have multiple options to do this with LinkedIn Contacts. Go to contacts in your LinkedIn profile and then to setting. You will be able to import your Gmail, Yahoo Mail, Outlook and iPhone contacts among others.
2. Set reminders to connect – Whilst making a first connection is easy, it’s far more difficult to keep it alive. LinkedIn Contacts offers a solution for this by giving you the opportunity to set a reminder to follow-up with your connections.
3. Merge duplicate contacts – LinkedIn now shows you all profiles they believe to be duplicates so that you can merge them by simply unclicking those names on the list that are actually two different people.
4. Tag your connections – Make the effort to accurately tag your connections. This will help you to better organize your contacts and find them again easily.
5. Note relevant information – If you didn’t know yet, profile notes are private to you. So, when making a connection, you should make use of the notes feature and write down important information for later use.
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, big data, BLOGHER, IBM, social marketing, Social Personal Branding, technology | 3 Comments »
China Telecom serves over 220 million individuals.
They decided to use IBM’s Social Business Platform for ideation blogs to gather information from their customers to identify the most viable new services to offer to the Chinese market. They wanted to invite a broad range of new ideas from the public.
China Telecom enabled consumers to register their ideas, and they encouraged continuous collaboration around those ideas. The wisdom of the crowd helped them select the best ideas to put forward.
China Telecom called their ideation blog, “Voices,” because they were allowing new “voices” into their development process.
Here are some of the interesting points about their solution:
The participants identified new product and service opportunities by creating a networked, market- focused culture that makes it easier to bring great ideas to life. This was especially important when China Telecom was working to determine which 3G and 4G services to deploy.
With input from “Voices,” China Telecom has effectively included customers in the gathering of product and service ideas and feedback. That equipped them to develop better products and services. They have also achieved innovation more effectively, and they’ve brought successful new offerings to market more quickly.
China Telecom recognized that the potential of social business extends far beyond simple one to one communications between employees. Social can bring together the whole value chain, including customers, suppliers, consultants or anyone else.
Using Social for Ideation or Innovation is a key ROI social project. McKinsey says that on average a company using Social for Ideation improvements see a 20% success rate improvement in new product, offerings, or program introductions!
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, big data, BLOGHER, business, IBM, social business, social media, Social Personal Branding | 4 Comments »
What is a brand ambassador? In the past, a brand ambassador was paid to promote a business or service. Think TV advertising. But a true brand ambassador is a client who shares a positive experience or story about your business or product.
Do you know who your supporters or ambassadors are? Do you do anything for them? Maybe just comment and share their tweets. Perhaps a thanks for commenting on your product. They will appreciate the feedback and would love to know that you knew they liked their post!!!
Rewarding them in some way helps too! On Foursquare, you can offer rewards to your mayor! Yelp does the same. One client I was working with brought in all their “ambassadors” for a brainstorming session. One of my clients does a dinner once a month for his best fans and followers. What a great idea and way to say thanks!
What are you doing for your ambassadors?
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, big data, BLOGHER, business, IBM, social business, social marketing, Social Personal Branding, wsj | 2 Comments »
Happy Monday and welcome to our Social Business Coffee Break!!!
Rheinmetall is a client that has become a social business! Listen to their story!
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged Add new tag, adoption, big data, BLOGHER, business, Fiskar, Get Smart, IBM, Marketing 2.0, Mary Kay, social media, technology | Leave a Comment »
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