Archive for the ‘social marketing’ Category
I’m thrilled to announce that Rosie is the winner of the SmartCamp Cambridge event!
Rosie is a leading SaaS provider of predictive online and mobile shopping applications to local merchants. Their solution is aimed at improving the grocery store shopping experience by predicting the grocery items shoppers need before they run out, at the lowest price from local grocers and online retailers.
What does their solution do for grocery retailers? Rosie provides e-commerce, delivery opportunities, and deep data services. And for consumers, Rosie enables them to shop online for their favorite local stores for delivery or in-store pickup. No more running up and down the aisles looking for what you need! Rosie provides it in a mobile app!
And here’s another tidbit about Rosie: they’re focused on diversity with a workforce that is 50% women! Now that’s an ingredient for success!
Imagine a company that uses big data and analytic software to capture data on the flow of traffic to determine the value of advertising on billboards. A solution like that could help small businesses, as well as enterprise-level businesses, maximize their advertising dollars when selecting the right billboard.
You don’t have to imagine that company, because we found them at a SmartCamp event! VacantBoards was announced the winner of SmartCamp Lagos!
VacantBoards developed the very solution I described above. Driven by big data and analytics, their solution is a game changer in the African advertising industry. And, even better, their solution is provided at the touch of your fingers through a mobile app! How powerful is that?!
Congratulations to VacantBoards and to the Lagos ecosystem for putting on another great SmartCamp!
Today we start a full video coffee blog series on internet of things.
The internet of things is growing in importance, especially in a set of industries!
Today’s Coffee Break focuses on the Internet of things!
Organizations that are the most inclusive of women in top management achieve 35% higher return on equity (ROE) and 34% better total return to shareholders versus their peers – and research shows gender diversity to be particularly valuable where innovation is key, according to research conducted by Illuminate Ventures.
Despite women making up more than 50% of the population, women are conspicuously absent in IT. Only 3% of tech companies were founded by women, and, of venture-backed startups, only 1.3% have a female founder and only 6.5% have a woman CEO. Women make up half of all consumers, but by not having their voice included in the development of today’s new technology, the world is missing out on a wave of new technology and products that would appeal to both genders.
Women in IT has always been low, but today it is even lower than 30 years ago. Today, women represent 12% of all computer science graduates. In 1984, they represented 37% of all computer science graduates.
Much of this has to do with exposure to computer science before college and during college. According to Code.org, nine out of ten schools don’t even offer computer science classes, and in 28 out of 50 states, computer science doesn’t count towards a math or science credit.
This is why I love the focus on more women in Computer Science! Join our movement to get more women in Tech!
In Japan, our team hosted a great event for a “Girls Night Out” around the cloud!
If you are interested in hosting a “Bluemix Girls Night Out” in your region, please let me know!
We have more exciting news coming from SmartCamps in Africa and Europe!
Last week, we had SmartCamps in Milan, Lille and Nairobi. And at each location, the local entrepreneurial ecosystem was engaged and participated!
Congratulations to Social Bullgard (Italy), Seclud-IT (France) and Digital Vision East Africa (Nairobi)!
Social Bullgard gathers and structures social media content to help companies react quickly to requests and opportunities, as well as avoid and manage crisis efficiently.
Seclud-IT’s solution, Elastic Security, brings to cloud infrastructure providers the ability to provide on-demand computing resources to their customers, without compromising with security.
Digital Vision East Africa’s solution, Chamasoft, is a simple to use web and mobile application that automates all activities in an investment group. Their solution also promotes transparency and accountability within investment groups.
What an impressive list of startups! And all that just from last week! There are more to come, as our SmartCamps are happening around the world. Find out more about a SmartCamp near you!
Posted in entrepreneur, gep, global entrepreneur program, IBM, Social Business, social marketing, social media, startup | Tagged entrepreneur, GEP, global entrepreneur program, IBM, startup | 1 Comment »
Posted in entrepreneur, gep, Marketing 2.0, social marketing, social media, startup | Tagged entrepreneur, GEP, global entrepreneur program, IBM, social business, social networking, startup | Leave a Comment »
WITI this year is celebrating 25 years of helping women in technology progress, grow, and network.
Here’s a snippet of the past and the future!