Archive for the ‘social marketing’ Category

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Internet of Things Foosball on BlueMix With Social Linkage!

April 23, 2015

Yes, the students have done it!  This is an Internet of Things Foosball Table designed by Fabian Eitel and Marcel Seibold.  In this picture, they are the 2 gentlemen playing against me !!

thumb_IMG_0357_1024This table with sensors throughout does the following: 

  • It tweets the scores.
  • It rates the probability of the winning team (my team was not rated high — even though I did score one point!)
  • Others can tweet to cheer you on!

Here you can find our final result in Twitter as a little souvenir.   https://twitter.com/TischkickerEhn/status/590534529464467456)

It is a very innovative way to showcase the value of the Cloud.   Marcel and Fabian are not hard core coders but were able to get this up and coming quickly because of Bluemix.

How does it work?

Sensors capture the “game” and then send the results to the cloud, where the data is analyzed and stored.   Then based on the game, Tweets are automatically sent and the probablity of a Winner Calculated!

What fun!

foosball Capture

 

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Growth Hacks for Startups!

April 20, 2015

Small is beautiful !  Listening to your clients!  Just some of the essentials ways to grow with some cool hacks!!

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Top 5 Quotes to inspire and challenge you to innovate

April 15, 2015

I love quotes and wanted to share my fav 5 for this week!

1.  Knowledge is knowing that a tomato is a fruit.  But it is wisdom that knows not to put a tomato into a fruit salad.  Informs Conference

tomato IMG_7050

 

 

 

 

2.  In GOD we trust.   All others bring data.

3.  Don’t get distracted by every squirrel that runs by.

4.  People lose their way when they lose their why.  Focus on your goals.

5.  Never sacrifice 3 things:  your family, your heart, or your dignity.

 

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NASA Apps Rock This World and OuterSpace!!!

April 14, 2015

spaceappsrecap_infographic_v1e-01

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Predictive Cloud Computing is REAL! Franz Edelman Award Finalist – team IBM!

April 13, 2015

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Astronaut Cady Coleman dishes on NASA Space Apps, STEM and Innovation

April 13, 2015

I had such a great weekend in NYC meeting all the great Hackers on the Bluemix platform.   You will see a set of videos around participants from 15 years old to 70 years old, as well as a ton of folks driving innovation into the local communities.

Today, we have Astronaut Cady Coleman, an amazing woman who spent 6 months in space!

More on the NASA Space Apps Challenge

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Millennial Myths and Truths!

April 9, 2015

Not a shocker!  Collaboration is valued highly!

In phase 1 of the millennial study, we found that 56% of millennials and 64% of gen x’ers value collaboration (boomers operate more independently) in decision making.  Given that, there are things that really matter to these new workers (I love them too!)

new workplace

Not just gut feel!
Millennials and Gen X’ers rely on analytics to help them make decisions (Baby boomers operate more on gut feel).  For instance, Millennials love the analytics inside of email (like IBM Verse) help prioritize your inbox and make your day more productive using analytics.
Virtual plus In person matters:
One of the key findings from the phase 2 millennial study is in the way these new folks like to work.   They like to meet in person but also virtually.   Social collaboration matters to them.   So training the team on how to use social on social selling …During the sales cycle, make sure that you enable your sellers on social influence and selling.  For instance, IBM has partnered with Hootsuite and sellers can get a license to help manage their social accounts.
For in person value, we have been building out our influencer network with the influencers that millennials listen to (e.g., TED@IBM).  In addition, we have a world class social good focus. Through our IBM Corporate service corps, we deploy IBMers to do smarter city projects for local governments to give local citizens visibility to IBM and how we are helping local communities.
I have a team of millenials that have just started a weekly in person meeting because as they love the virtual work environment, that in person get together is also crucial.
Social — Millenials are more careful
One big difference between Gen X and Gen Y, is their use of digital.   We know that millennials grew up digitally and as such they are more careful in their use of social tools  But because they know how to use the tools, make sure you take advantage of their knowledge.  Have them do reverse mentoring to assist you in the workplace.

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