Archive for the ‘social marketing’ Category

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Career Hack #3: To win the hard sale, show your soft side!

July 27, 2015
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FOMA – What are you looking at today?

July 21, 2015

I am seeing this “Fear of Missing Out” growing and emerging as a new stress point.   With everyone watching social networks, where people only post the “great things”,

This phenomenal has become so common that it was placed in the dictionary in 2013.  FOMO is defined as the “anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”

So that you do not get caught up in this new theme, here’s some tips:

  1. Stay focused on what’s important to focus on in your life.    Set your goals and where you want to go.   Don’t go with a goal just because someone else has.
  2. Remind yourself that what’s posted is only part of life.   Most people most the signature moments of their life, not everything.   Your mundane moments are part of life — maybe just not tweetable!
  3. Enjoy and focus on what you have — not just what others have!   This is true in life overall!   But in particular in Social Media.
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The Color of your brand Matters!

July 21, 2015

color

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Career Hack #2: Be intentional about Social Media

July 20, 2015

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Just for fun — DubSmash

July 15, 2015

My kids were at their grandparents the last week and so to keep in touch we did a series of “dubsmash’ videos to communicate.

Yes, we discovered this through my Brother and Sister in Law and have had a blast doing it!

Just a fun Wed tip!

Go to the AppStore and look for DubSmash.  It is fun!

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Act like an Open API!

July 13, 2015
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IBM Partners with Girls Who Code to Build Women in Tech Pipeline

July 8, 2015

On Monday, we kicked-off of our summer immersion program with Girls Who Code – an amazing national non-profit organization that seeks to inspire, educate, and equip girls with computing skills for the 21st century!

IBM will host female high-school students in New York City for an intense, 7 week summer immersion program. These students will experience a robust curriculum of daily classroom instruction, workshops, demos, and talks by a team of remarkable female IBM leaders and more. We’re empowering these girls with hands-on training on the latest and greatest IBM Cloud has to offer! That means instruction on Bluemix, our premier PaaS solution, and a host of other Cloud technologies. They’ll receive more than 250 hours of superb training in a variety of computer science disciplines, including:
·   Robotics
·    Graphic design
·    Mobile apps
·    Data structures and algorithms

We’re also providing these girls with career advice, along with help developing their presentation skills, and inspiring their entrepreneurial pursuits. We’ve also lined up some technical experiences through field trips, including, a tour of Astor Place — home to some of our coolest IBM Cloud technologies.

This partnership demonstrates IBM’s commitment to helping close the gender gap for women in technology. Currently, women hold 25% of jobs in technical fields. When deciding a college major, 0.3% of girls choose computer science.

We’re so excited to teach these young women using the latest tech from IBM Cloud — especially Bluemix. Our goal is to enable women around the world across a variety of STEM fields and I can’t think of a greater first step than this partnership with the amazing people of Girls Who Code.

“The gender gap isn’t just a Silicon Valley issue anymore,” said Reshma Saujani, founder and CEO of Girls Who Code. “The shortage of women in technical roles, whether it’s retail or entertainment, is a massive crisis both in terms of innovation and socioeconomic equality throughout the United States. Girls Who Code has established a successful track record of empowering girls to pursue majors and careers in computer science, and we’re inspired that so many diverse companies have invested in taking our movement to the next level this year.” IBM hopes that along with Girls Who Code, we can see a reverse in this trend, and a move toward balance in the future.

In 2015, Girls Who Code will host 57 programs reaching close to 1,200 girls in nine cities nationwide throughout the summer, representing a significant increase from the 19 programs serving 375 girls in 2014. We’re proud to join this critical effort to close the gender gap in the computing and technology sector!

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