Take 6 minutes today to plan your social approach!
Minute 1: I am known for (two to four things) today. By this time next year, I want to be known for (two to four more things)
Minute 2: My public visibility program includes: x, y, and z . Examples: Buy Google URL, Jump into LinkedIn:, Blog – Be Brave and start one! , Tweet!
Minute 3: Grow a core community of enthusiasts to: Build a loyal brand army that makes your success their cause, Harness their goodwill to generate insight, Increase your engagement in important conversations
Minute 4: Examination: Is social media right for your business? Is your community online? Find out which platforms they prefer and what they need from you.
Minute 5: Engagement: How can you bring value to the conversation? What can you add that will engage your target audience & influencers?
Minute 6: Execution & Experimentation: You need a plan. Start small, but have a roadmap for engagement and experimentation short/long term. Remember that even experimentation is a process – you must have anticipated outcomes and be systematic.