Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Tag: Marketing 2.0 (page 1 of 15)

Effective Social Media Communications – 3 Tips For Friday!

I am riding in the car today with my 16 year old daughter.   She was looking for a specific song on the radio.  While constantly switching stations she was listening carefully but selectively scanning out the ‘wrong’ songs.  Station after station was rejected until she heard the familiar song she was seeking.

This experience made me think of social media communications.   How do you break through all the other “stations” out there and have your audience search for yours?

Here’s 3 tips for our Friday!

  • Make it noticeable.  The song my daughter was searching for had a certain beat.  Does your message have the characteristics that will help it to break through the barrage of messages that bombards everyone every day.   Should you use video?  a Podcast or a blog?   How do you express yourself?  Make sure you have listened to the right influencers and plan purposefully the message.
  • Make it targeted.   If you use channels creatively and mix them well, you’re much more likely to get your message to those for whom it’s intended. The channels have to be ones that your target audience is exposed to.  My daughter’s song was on her favorite rock station, not my jazz station.   Make sure you are where your audience is.
  • Make it crowd sourced.   Testing your messaging can help you really ensure that you nailed it.  I heard that Taylor Swift gets many bits of feedback on her songs from focus groups, family, and informally with fans.  Sometimes you think you got it, but you missed something of importance!

 

Your Secret Weapon: Video is about engagement and retention!

I love video blogs!   Video is so trusted and engaging!  Now I know that retention is also stronger!

Use video whenever you can !

video rocks

Digital Marketing Comes of Age

4 Key Themes of social media across global organizations

Very actionable for Social Business and Marketing! An Infographic!

2014-11-10 Benchmarks Infographic

Social is Global! International Trends Dynamic Duo Vblog and Inforgraphic

Happy Monday!

I love the fact that Social is Global!   This drives international differences.

 

global social

Create an App for Cloud and Mobile at PULSE!

With the world’s mobile worker population expected to reach 1.3 BILLION by 2015, we need some expert app developers to keep up!

With this in mind, I want to share with you some interesting facts and statistics you should know as you consider the value of attending an event like Pulse for your cloud business.

pulse2014-facebook-9bpulse2014-facebook-7b

Our App Throwdown event at Pulse is not just a competition. It’s core intention is to get you in the game! The tiles above are not just describing what’s going to happen in the industry, it’s potentially describing your cloud business.

The App Throwdown will take place on Monday, February 24th. The winner will be on main stage on Wednesday, February 26th, in front of over 8,000 re-sellers, clients, and IBM sellers – giving you the opportunity to reach a new and broad audience!

This is your chance to show off your cloud solution and shine! Register now  https://greenhouse.lotus.com/forms/anon/org/app/d1672a73-80de-473e-8fcf-473f25927516/launch/index.html?form=F_Form1

and get in the game!

Happy Valentines! Digital tip of the week –– Organize your Twitter stream by creating lists

When you follow a high number of profiles on Twitter, it is sometimes difficult to get to know the important and useful tweets in between the “noise” of your timeline. Twitter Lists come in handy to keep up with the best tweets from the people you follow and cut the noise in your stream. You can have different categories of lists eg “customers”, “partners” etc to help you sort the content and you can make your lists public or private. Plus, lists are a form of appreciation on Twitter, a gesture of gratitude. And you might get listed back too.

Learn how to create Twitter lists here.

https://support.twitter.com/articles/76460-how-to-use-twitter-lists

Celebrate Valentine's Day and Great Relationships!! A Salute to IBM Partners!

The top 3 ways we love to partner!

Happy Valentine’s day!!

I am AquaWoman!

Crazy title I know.   But did you know since I had my accident in Brazil, I have swam everyday consistently for 3 months in my quest for total recovery.   And have earned my new nickname — Aquawoman!

aquaman

Given that I go to the same pool daily ( except for the 2 weeks at Christmas where I went to another location and pool!), I have learned the names of the lifeguards, their shifts, who swims when and what injury they have sustained, where kids are heading to college and the list goes on.  Given the lifeguards had to help me into and out of the pool for a while, I gave them each a small present of my appreciation at Christmas.    I have developed a new small family of swimmers!!!

I thought about how amazing this was!  And it was all SOCIAL! I learned a lot of lessons in that pool for my Social World!

  1. Consistency earns Trust.    In Social or any relationship, you can not come in and out.  You must remain consistent in your interactions.  Plan time to interact and develop relationships.
  2. It is P2P – People 2 People.  People are not robots.  And they are not just all business.    They have lives and their lives extend far beyond their business side.   Get to know things that matter to them — their families, hopes, dreams, and injuries!  This helps you to know them as a full person.
  3. Reward those that help you.   Yes, the small token I gave each lifeguard (22 in total!) was a way I could express how appreciative I was of their help.  Everyday I thanked them.   And they responded in kind. I get so much help and great attitudes every time I  come in.   The same is true in Social.  Re tweet others, interview them and spotlight them.  Thank them for their help and assistance!

As I have said many times, Social is not magic.  It is simply something people have been doing throughout the ages — forming relationships!

You don’t have to be as smart as Watson just have the social skills!!!!

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