Posts Tagged ‘Marketing 2.0’


Effective Social Media Communications – 3 Tips For Friday!

July 3, 2015

I am riding in the car today with my 16 year old daughter.   She was looking for a specific song on the radio.  While constantly switching stations she was listening carefully but selectively scanning out the ‘wrong’ songs.  Station after station was rejected until she heard the familiar song she was seeking.

This experience made me think of social media communications.   How do you break through all the other “stations” out there and have your audience search for yours?

Here’s 3 tips for our Friday!

  • Make it noticeable.  The song my daughter was searching for had a certain beat.  Does your message have the characteristics that will help it to break through the barrage of messages that bombards everyone every day.   Should you use video?  a Podcast or a blog?   How do you express yourself?  Make sure you have listened to the right influencers and plan purposefully the message.
  • Make it targeted.   If you use channels creatively and mix them well, you’re much more likely to get your message to those for whom it’s intended. The channels have to be ones that your target audience is exposed to.  My daughter’s song was on her favorite rock station, not my jazz station.   Make sure you are where your audience is.
  • Make it crowd sourced.   Testing your messaging can help you really ensure that you nailed it.  I heard that Taylor Swift gets many bits of feedback on her songs from focus groups, family, and informally with fans.  Sometimes you think you got it, but you missed something of importance!



Your Secret Weapon: Video is about engagement and retention!

June 10, 2015

I love video blogs!   Video is so trusted and engaging!  Now I know that retention is also stronger!

Use video whenever you can !

video rocks


Digital Marketing Comes of Age

May 27, 2015


4 Key Themes of social media across global organizations

May 18, 2015

Very actionable for Social Business and Marketing! An Infographic!

January 4, 2015

2014-11-10 Benchmarks Infographic


Social is Global! International Trends Dynamic Duo Vblog and Inforgraphic

April 7, 2014

Happy Monday!

I love the fact that Social is Global!   This drives international differences.


global social


Create an App for Cloud and Mobile at PULSE!

February 18, 2014

With the world’s mobile worker population expected to reach 1.3 BILLION by 2015, we need some expert app developers to keep up!

With this in mind, I want to share with you some interesting facts and statistics you should know as you consider the value of attending an event like Pulse for your cloud business.


Our App Throwdown event at Pulse is not just a competition. It’s core intention is to get you in the game! The tiles above are not just describing what’s going to happen in the industry, it’s potentially describing your cloud business.

The App Throwdown will take place on Monday, February 24th. The winner will be on main stage on Wednesday, February 26th, in front of over 8,000 re-sellers, clients, and IBM sellers – giving you the opportunity to reach a new and broad audience!

This is your chance to show off your cloud solution and shine! Register now

and get in the game!


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