Posts Tagged ‘Marketing 2.0’

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Social is Global! International Trends Dynamic Duo Vblog and Inforgraphic

April 7, 2014

Happy Monday!

I love the fact that Social is Global!   This drives international differences.

 

global social

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Create an App for Cloud and Mobile at PULSE!

February 18, 2014

With the world’s mobile worker population expected to reach 1.3 BILLION by 2015, we need some expert app developers to keep up!

With this in mind, I want to share with you some interesting facts and statistics you should know as you consider the value of attending an event like Pulse for your cloud business.

pulse2014-facebook-9bpulse2014-facebook-7b

Our App Throwdown event at Pulse is not just a competition. It’s core intention is to get you in the game! The tiles above are not just describing what’s going to happen in the industry, it’s potentially describing your cloud business.

The App Throwdown will take place on Monday, February 24th. The winner will be on main stage on Wednesday, February 26th, in front of over 8,000 re-sellers, clients, and IBM sellers – giving you the opportunity to reach a new and broad audience!

This is your chance to show off your cloud solution and shine! Register now  https://greenhouse.lotus.com/forms/anon/org/app/d1672a73-80de-473e-8fcf-473f25927516/launch/index.html?form=F_Form1

and get in the game!

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Happy Valentines! Digital tip of the week –– Organize your Twitter stream by creating lists

February 14, 2014

When you follow a high number of profiles on Twitter, it is sometimes difficult to get to know the important and useful tweets in between the “noise” of your timeline. Twitter Lists come in handy to keep up with the best tweets from the people you follow and cut the noise in your stream. You can have different categories of lists eg “customers”, “partners” etc to help you sort the content and you can make your lists public or private. Plus, lists are a form of appreciation on Twitter, a gesture of gratitude. And you might get listed back too.

Learn how to create Twitter lists here.

https://support.twitter.com/articles/76460-how-to-use-twitter-lists

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Celebrate Valentine’s Day and Great Relationships!! A Salute to IBM Partners!

February 13, 2014

The top 3 ways we love to partner!

Happy Valentine’s day!!

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I am AquaWoman!

January 15, 2014

Crazy title I know.   But did you know since I had my accident in Brazil, I have swam everyday consistently for 3 months in my quest for total recovery.   And have earned my new nickname — Aquawoman!

aquaman

Given that I go to the same pool daily ( except for the 2 weeks at Christmas where I went to another location and pool!), I have learned the names of the lifeguards, their shifts, who swims when and what injury they have sustained, where kids are heading to college and the list goes on.  Given the lifeguards had to help me into and out of the pool for a while, I gave them each a small present of my appreciation at Christmas.    I have developed a new small family of swimmers!!!

I thought about how amazing this was!  And it was all SOCIAL! I learned a lot of lessons in that pool for my Social World!

  1. Consistency earns Trust.    In Social or any relationship, you can not come in and out.  You must remain consistent in your interactions.  Plan time to interact and develop relationships.
  2. It is P2P – People 2 People.  People are not robots.  And they are not just all business.    They have lives and their lives extend far beyond their business side.   Get to know things that matter to them — their families, hopes, dreams, and injuries!  This helps you to know them as a full person.
  3. Reward those that help you.   Yes, the small token I gave each lifeguard (22 in total!) was a way I could express how appreciative I was of their help.  Everyday I thanked them.   And they responded in kind. I get so much help and great attitudes every time I  come in.   The same is true in Social.  Re tweet others, interview them and spotlight them.  Thank them for their help and assistance!

As I have said many times, Social is not magic.  It is simply something people have been doing throughout the ages — forming relationships!

You don’t have to be as smart as Watson just have the social skills!!!!

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Watson Hot News !!! $1B, $100B, 51

January 9, 2014

Today IBM unveiled its plans to embark on a bold new direction with Watson by launching the IBM Watson Group, a new business unit dedicated solely to the development and commercialization of cloud delivered cognitive innovations. This is a strategic shift by IBM to accelerate into the marketplace a new class of software, services and apps that think, improve by learning, and discover answers and insights to complex questions from massive amounts of disparate data.

I am here in the room in downtown NYC at this announcement Event!

Through the IBM Watson Group, IBM will continue to provide our academic partners with the types of tools and resources needed to help students build the T-shaped skills (discipline depth and cross-industry breadth) needed to succeed in the era of cognitive systems. This includes new workshops and seminars at its headquarters on topics such as development skills and techniques, as well as networking opportunities for students, academics and professionals.

Following are key details about today’s announcement:

  • IBM will invest more than $1 billion into the Watson Group, focusing on development and research and bringing cloud-delivered cognitive applications and services to market.
  • This will include commitments of $100 million in venture investments to support IBM’s recently launched ecosystem of start-ups and businesses that are building a new class of cognitive apps powered by Watson, in the IBM Watson Developers Cloud.
  • The IBM Watson Group will have a new headquarters at 51 Astor Place in New York City’s “Silicon Alley” technology hub, leveraging the talents of approximately 2,000 professionals, whose goal is to design, develop and accelerate the adoption of Watson cognitive technologies.

There are several other ways in the near future that you can learn more about the new IBM Watson Group and the way that cognitive systems will transform how we live, learn and conduct business:

  • Register for a virtual conversation on Jan. 17 with Katharine Frase, IBM vice president and chief technology officer, global public sector and Chalapathy Neti, IBM director of education transformation research about the role of cognitive computing in education.
  • Attend IBM Global Entrepreneur Week virtually or in person, Feb. 3-7, for online and in person venture and startup focused events including a presentation from Fluid, a startup using Watson technology to transform the retail industry.

As always, please reach out to us with any questions, ideas or opinions about the IBM Watson Group. We invite you, your students, colleagues and network to join us in the ongoing conversations about IBM Watson via social media using #IBMWatson. You can also watch this video series that brings the IBM Watson story to life.

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Social Business Coffee Break: Interview with Janet Powers of Woman’s Toolbox

January 6, 2014
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