Posts Tagged ‘Marketing 2.0’

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4 Key Themes of social media across global organizations

May 18, 2015
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Very actionable for Social Business and Marketing! An Infographic!

January 4, 2015

2014-11-10 Benchmarks Infographic

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Social is Global! International Trends Dynamic Duo Vblog and Inforgraphic

April 7, 2014

Happy Monday!

I love the fact that Social is Global!   This drives international differences.

 

global social

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Create an App for Cloud and Mobile at PULSE!

February 18, 2014

With the world’s mobile worker population expected to reach 1.3 BILLION by 2015, we need some expert app developers to keep up!

With this in mind, I want to share with you some interesting facts and statistics you should know as you consider the value of attending an event like Pulse for your cloud business.

pulse2014-facebook-9bpulse2014-facebook-7b

Our App Throwdown event at Pulse is not just a competition. It’s core intention is to get you in the game! The tiles above are not just describing what’s going to happen in the industry, it’s potentially describing your cloud business.

The App Throwdown will take place on Monday, February 24th. The winner will be on main stage on Wednesday, February 26th, in front of over 8,000 re-sellers, clients, and IBM sellers – giving you the opportunity to reach a new and broad audience!

This is your chance to show off your cloud solution and shine! Register now  https://greenhouse.lotus.com/forms/anon/org/app/d1672a73-80de-473e-8fcf-473f25927516/launch/index.html?form=F_Form1

and get in the game!

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Happy Valentines! Digital tip of the week –– Organize your Twitter stream by creating lists

February 14, 2014

When you follow a high number of profiles on Twitter, it is sometimes difficult to get to know the important and useful tweets in between the “noise” of your timeline. Twitter Lists come in handy to keep up with the best tweets from the people you follow and cut the noise in your stream. You can have different categories of lists eg “customers”, “partners” etc to help you sort the content and you can make your lists public or private. Plus, lists are a form of appreciation on Twitter, a gesture of gratitude. And you might get listed back too.

Learn how to create Twitter lists here.

https://support.twitter.com/articles/76460-how-to-use-twitter-lists

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Celebrate Valentine’s Day and Great Relationships!! A Salute to IBM Partners!

February 13, 2014

The top 3 ways we love to partner!

Happy Valentine’s day!!

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I am AquaWoman!

January 15, 2014

Crazy title I know.   But did you know since I had my accident in Brazil, I have swam everyday consistently for 3 months in my quest for total recovery.   And have earned my new nickname — Aquawoman!

aquaman

Given that I go to the same pool daily ( except for the 2 weeks at Christmas where I went to another location and pool!), I have learned the names of the lifeguards, their shifts, who swims when and what injury they have sustained, where kids are heading to college and the list goes on.  Given the lifeguards had to help me into and out of the pool for a while, I gave them each a small present of my appreciation at Christmas.    I have developed a new small family of swimmers!!!

I thought about how amazing this was!  And it was all SOCIAL! I learned a lot of lessons in that pool for my Social World!

  1. Consistency earns Trust.    In Social or any relationship, you can not come in and out.  You must remain consistent in your interactions.  Plan time to interact and develop relationships.
  2. It is P2P – People 2 People.  People are not robots.  And they are not just all business.    They have lives and their lives extend far beyond their business side.   Get to know things that matter to them — their families, hopes, dreams, and injuries!  This helps you to know them as a full person.
  3. Reward those that help you.   Yes, the small token I gave each lifeguard (22 in total!) was a way I could express how appreciative I was of their help.  Everyday I thanked them.   And they responded in kind. I get so much help and great attitudes every time I  come in.   The same is true in Social.  Re tweet others, interview them and spotlight them.  Thank them for their help and assistance!

As I have said many times, Social is not magic.  It is simply something people have been doing throughout the ages — forming relationships!

You don’t have to be as smart as Watson just have the social skills!!!!

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