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Category: omnichannel

I'm at NRF – It's all about Omnichannel!

I am live at NRF.   We saw Bush in the morning and Ginni Rometty, our IBM CEO is coming up in the afternoon!

Here’s what I think is the one of the most important elements in 2014 for retailers:  Omnichannel.

"The Secret to Managing Multichannel Marketing"

I recently participated in a webinar with some top executives from SAP, Chubb Insurance, CitiMortgage and nonprofit Human Rights Campaign along with the Editor-in-Chief of Target Marketing Magazine, Thorin McGee.

We got together at the Union Club in NYC to discuss some of the questions about managing multichannel marketing in today’s business environment — utilizing the latest social tools and techniques, addressing new audiences such as Generation C and millenials, and how to stay ‘connected’ both internally and externally.

We’re taking the topic further this week in a FREE webinar sponsored by Target Marketing, where we’ll explore more on this topic, including testing new channels and using metrics to determine success. I hope you’re able to join me for this free webinar on Wednesday, December 4, starting at 2:00 pm ET.

Register NOW and don’t miss “The Secret to Managing Multichannel Marketing”. Bring your own questions to the webinar .Click here to register!