Archive for the ‘Blogs’ Category
What is the most important lesson of all? That SHARING is what counts! Watch this Coffee Break video to learn why in business it’s no longer what you know: it’s what you share.
I love this Macy’s story of their use of Big Data and Social almost as much as I love shopping!!!!!
And read this case study! The highlights are:
- Macy’s wanted its online store to offer a more personalized shopping experience so they established a more engaging and data driven website.
- With IBM Big Data & Analytics, customer preferences can be combined with recent purchase histories to create personalized recommendations and promotions.
- The result, called “My Macy’s,” is a sweeping initiative designed to embed a customer-centric philosophy into every aspect of the company’s operations.
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged bigdata, data, IBM, macy, macy's, social, social business, social media, social networking | Leave a Comment »
A must watch!
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, mobile, Social Business, social marketing, social media, Web 2.0 | Tagged IBM, mobile, pharmacy, social business, social media, social networking, Sproxil | Leave a Comment »