Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Category: content

Summary of Day 1 at SXSW Interactive! ROC (Return on Content), Millennials, Startups, and Bears Oh no!

Content creators for Digital Assets — More Creative in the "green"

I was fascinated by an article I just read about the impacts of colors on your mood. In particular, the article had strong insight into the color green on your creativity. Lately, several companies have been asking me how to inspire their team’s creativity especially for digital content.

As companies become more social, organizations are increasingly looking for digital content and media skills. In the digital age, content is becoming king and so digital content creators are the new kingmakers! With $135bn being spent on digital content, CMO’s see custom content as the future of marketing.

So is this one idea, to sit these new kingmakers in green rooms? Is this why actors room up in a “green room?”