May 2014

Come to WITI! Our 25th Anniversary!

By |May 29th, 2014|

So, why am I so excited to be attending the WITI conference in a matter of days? Check out this video to find out! Hopefully see you at WITI in Santa Clara, CA!

August 2013

Sweet tea and screen doors. Social Businesses could learn alot from them!

By |August 6th, 2013|

Yes, I am southern pure as they come!  I love my sweet ice tea, grits with butter, screen doors, and Kudzu. In the summer, the screen door is an essential element of everyone's home.  The screen door's entire point is that it's not a barrier.  Its job is to open easily.  It is a welcome [...]

March 2013

Social Business Governance: Relationship over Rules

By |March 27th, 2013|

I have been meeting with a lot of clients and see a lot of discussion around governance and structure required.   In a survey done in 1Q 2013, we see 2.7X the focus on developing social business governance.    Because there is no natural organizational owner of “social,” an effective governance structure must balance  responsiveness and [...]

Social Business Adoption Best Practice #9: Brand Army!

By |March 25th, 2013|

Happy Monday and grab that coffee!!! Today's Social Business Coffee Break is about forming that important Brand Army! Let me know your thoughts!

IBM @ #SXSW!! Join us! #socbiz #ibmsocialbiz #ibmconnect

By |March 8th, 2013|

South by Southwest (SXSW) in Austin, TX, starts on Friday, March 8! If you’re not familiar with this event, or if you want to test your trivia knowledge, then check out this interesting infographic from Rocksauce Studios, which Guy Kawasaki shared earlier this week. There are so many exciting sessions and speakers that it’s hard [...]

January 2013

Social Business Hot Tip: It’s not about age! #ibmsocialbiz #ibm #socbiz #marketing

By |January 4th, 2013|

Gang, I hear all the time about the Gen Y in Social Business.    They are really important!   This new consumer group representing more than 95 million in the U.S. alone is referred to by the media as ‘Generation Y’.  A retailer I talked to today called them the ‘Future of Retail.’ But they are [...]

July 2009

A new type of community! Introducing BlueWorks!

By |July 31st, 2009|

Communities and social networks are being used more and more by companies to assist their clients on targetted areas. Yesterday, we continued our work in Social media focusing on a community experience (based on our technology and Cloud) for business users working with their processes. BlueWorks delivers a community to business users with a set [...]