Archive for the ‘Uncategorized’ Category

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Social Tip for FRIDAY! Create a Tribe !

April 12, 2013

 A tribe is a group of people connected to an idea, connected to a leader and connected to each other.  Being a member of a tribe not only changes the way you perceive the world — you see members of the group as insiders and nonmembers as outsiders — it changes your affiliation with the team.  You are no longer just a fan but you’re part of the family!

When you form a relationship with someone, your brain thinks of that person as being part of you.  This is called self-expansion.  With you use social engagement you form a self-expanding relationship with your clients.  This explains alot of the emotion you feel.   The companies successes and failures feel like your own.

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Find the Easter Eggs! Social Business Coffee Break – A Vblog on METRICS!

April 1, 2013

Happy Monday!

Our final Adoption Best Practice today!  This one is all about Metrics!  Metrics for me are like finding Easter Eggs — you get the goodies and the score for the day!

Tell me how you are measuring YOUR success!

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Social Overload?! Can you handle the pressure?!

March 26, 2013

Every brand wants you to join their community.  Overload, too many social channels – internal networks, external networks, personal networks, a new social media tool launched once every 24 hours.  Everyone wants to collaborate, work with each other.  Can we handle all the pressure?

  • 76% of brand conversations happen offline
  • 14% of brand conversations happen by phone
  • 8% of brand conversations happen online

 

Have we hit a social media plateau?

In recent client conversations on usage of social media, the trendsetters appear to be “socialed out”.   Most early adopters seem to be overwhelmed with their personal, corporate,  and professional social networks.  In fact, respondents feel that adding any additional network for anything social is quite overwhelming. 

Recent early adopter surveys identify five key phases of social media adoption.  Per Ray Wang, they are: 

Phase 1: Eager early adopters. Users eagerly experimented in the newness of the medium.   Early adopters attempt to apply the medium to everything.

Phase 2: Ubiquitous usage. Rapid adoption put the medium in the hands of the masses. 

Phase 3: Relevant ratonalization. Brands and enterprises apply the medium to the right business use cases and processes.

Phase 4: Desensitization and fatal fatigue. Inundated with marketing, bombarded with irrelevant content, and tired of the newness of the medium, customers begin tuning out.

 Phase 5: Rejuvenation. Maturation of the medium ushers an improved era of engagement.

 What do you think ?

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Social Mail is here! #socbiz #ibmsocialbiz

March 12, 2013

Woo Hoo!

I am tingling as I use our new Notes 9 Social edition!  Not because it is a next release of Notes, but because it is an amazing Social tool!  It is Social Mail — here today!

Some people think e-mail has always been social, and others say email and social are like oil and water.

I think it’s a mix!   And that’s why I love it!  My husband says I like my cake and eat it too!  So with Social Mail I can do both — have mail and social!

Social mail is the seamless integration of everything — all your collaboration tools — where and when you want them. Often, that’s alongside your inbox.

And I mean everything.  All the new & cool social stuff like Profiles, communities, file sharing, real time audio and video communications, presence and more, all right there.  And I mean your desktop applications; your public social networks; your Tweets; and your other business applications.  All together. No switching, stopping, or waiting.

But social mail is is also about the integration of messaging into those other applications– shouldn’t my desire to communicate be freed from the boundaries of a traditional email client application?  Social mail is about having access any time & anywhere — on my PC, my phone, my tablet, on my desktop, and even in the cloud.

Social mail lets me focus on my idea or the business problem I need to solve.  Ultimately, a social mail experience is about empowering people to collaborate seamlessly and in context, so you forget about managing email and just get work done.

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Social Business Coffee Break On Adoption from #SXSW! #socbiz #ibmsocialbiz

March 11, 2013

Happy Monday in the Great Austin Texas!

Today we are on step #7 of the Top 10 Best practices for Social Business Adoption!

As a reminder, here are my top 10!

adoption pic

So here’s the best practice on Motivation!!

Adoption Best Practice #7! Motivation!

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Smarter Workfoce: 5 Core Changes and Focus #ibmsocialbiz #socbiz #smarterworkforce #kenexa

February 19, 2013

I just was asked to speak at an event this week and was asked what the changes are in a company or organization with a Smarter Workforce!

Here’s my view.  I’d love to hear yours!

1.   Finding the right people are key so smart recruiting and smart convincing but what’s the core change here?

The people that you are recruiting want a new way to work.  Digital Natives and Millennials now actively look at employer’s social business policies as a deciding factor, according to an industry study   So while you are looking for the perfect employee (use Kenexa to get that skill and Culture fit!), they will be interviewing you in this War on Talent.

–66% will ask about policies during job interviews
–56% will not accept a job from a company that bans social media
–40% would accept lower pay over freedom to interact in social
Your company needs to review how you use social tools inside your organization.

2.  Continuous training is essential.   How has training changed?

Very much.  Today’s worker was to learn from peers.   With all those great TV shows and YouTube short clips, they need short teachable moments.    Did you know that Gaming has an 80% higher recall than normal classroom discussion?  I think that the way we train must match the new way of receiving information:  from peers, fun, and in digestable chunks.

Social learning and gamification are the ways of the future.

3.  Not just what you know but finding experts.

When I grew up, it was all about how much you knew.  While that matters today, it matters as much how networked you are.   Can you find an expert in the world today so that you can find the answer you need!

  • I loved the quote that you have to fight a networked structure with a networked structure.   You are at a disadvantage if you don’t have Social Expertise Location and Social Analytics with that Big Data linkage (more on this in a later blog!)

4.  A smarter workforce engages their employees.

Did you know that Engaged employees are up to 43% more productive?  The way to great client engagement is through employee engagement.  The Smarter Workforce is one where engagement of employees is a #1 focus.

There are lots of collaborative techniques to use on engagement and certain tools.  For instance, 80% of college students want to choose their work device and it must be mobile.    –71% of college students, 68% of employees believe corporate devices should be used for social.   So if you are crafting your social strategy, make sure you are thinking Social Mobile!  SoMO!

5.  Social Leadership

Employees have an 82% higher trust factor for executives and leaders that use and leverage Social. From the Government summit, CEO Study-Government Factoids:

  • 60% Government leaders plan dramatic improvements in organizational openness through greater external and internal collaboration
  • 67% Government leaders view collaboration environments are key for engaging employees
  • 74% envision they will partner more extensively to innovate and meet their missions objectives

I think Social leadership is about being

  • Open
  • Engaging
  • Leverage Collective Intelligence
  • Trusted

What do you guys think?  What did I miss?

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Social Business Adoption Best Practice #4: Skills and New Roles #ibmsocialbiz #socbiz #socialbusiness #connect13

February 18, 2013

Happy Monday and welcome to our Social Business Coffee Break!

Today we are focused on our 4th Best Practice for Adoption — Skills and Roles!

Let me know what you think!

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Friday “Short” Social Business Thoughts – Your Social Image 1-2-3 #socbiz #ibmsocialbiz #socialbusiness #ibmconnect

February 15, 2013

Across all your social tools of choice, you should plan your social brand or create it (a longer blog on this later!)

But for now, think through a few things:

  • What do you want your brand to stand for?
  • What picture is your brand?
  • How do you leverage for your company?

You want your profile to be amazing (see this one !  http://www.socialbusinessnews.com/your-social-profile-must-be-amazing/  )

Remember, brand is about emotion. Think through these items!

BRANDIT

Consider:

  • Writing and reusing in every social tool your “Brand Elevator Pitch”
  • A consistent picture throughout Twitter, Facebook, and LinkedIn.
  • Search yourself on: Google and see what your brand is today.
  • Leverage groups on LinkedIn and Facebook.  Stay in touch regularly – link back to your blogs.
  • Actively manage what is posted on your wall.

So, our 1-2-3 tips! 

1.  Decide your personal brand and match your actions to the brand!

2.  Choose the right tools (LinkedIn, Tweetdeck, WordPress, etc.)

3.  Always ask is what I am doing right consistent with my brand?

 

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What is a Smart Workforce? Social is the difference. #ibmsocialbiz #kenexa #socbiz

February 14, 2013

One of the emerging trends my clients are telling me about — as they adopt social business and really embed social in their business processes — is the idea of a “Smarter Workforce.”

One attribute of an organization with a Smarter Workforce is the way they build their teams.

The way we recruit people has certainly changed.  It wasn’t that long ago that the Sunday newspaper came thick with job want ads, since recruiting in those days meant lots of expensive advertising and endless rounds of interviews.  The advent of online job postings streamlined that process for sure, and saved a lot of trees, but there’s an even newer trend we’re seeing, as social business works its way into the business processes of leading organizations.

Especially at one end of the job market — when you’re after recent graduates and people in the earlier stages of their careers — newspaper ads won’t reach them, and even online job postings are just “meh.” 

My most successful customers tell us they need to attract talent, not recruit it, and there’s a big difference.  I think social is that difference.  Do you agree?

Attracting top candidates is more than just awareness — sure they know you’re hiring, but now what? 

The trick is to attract the right candidates, who have the strengths, career aspirations and personalities your org needs to succeed — and them match them with the right roles, the right parts of your org, and the right place in your organization’s culture.

What do you do at your company?  How do you find the right candidates?  How do you use social to match the people you attract with jobs you and they want?

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Social Business Adoption Best Practice #3: Governance and Policies are crucial! #socbiz #ibmsocialbiz #socialbusiness

February 11, 2013

We have documented a great set of best practices for Adopting Social Business.   With only 22% of managers saying they are “ready” for social, we need to focus on the governance and policies to enable the organization to drive success.

Take a listen to our third best practice!

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