Yesterday I taught an agile marketing class at Carnegie Mellon’s Silicon Valley MBA program. As I teach, I usually learn a lot from the student’s questions.
One of the questions from this class was:
What’s the real difference between digital marketing and traditional marketing? Is it just that one is done online with more data?
Great question right?
Where of course, there are elements of traditional marketing in digital.
But the fundamental differences are these:
- Digital removes any barriers between you and the client. Typically you are going straight to a client, not going through a seller of a focus group for insight.
- Digital is more of inbound as the overall goal if done right is for people to find you!.
- Digital is about earning trust through multiple touches some that are your brands and some that are from advocates of the brand
Digital disrupts marketing like Uber has disrupted the transportation industry.
What are your thoughts?
Number of global developers working on #IoT increases by one-third!!! Wow! That’s a lot of things-👠🌂🕶🏆🔦💊
IBM Technical Rock Star Program
Finnish city partners with #IBM to validate #Blockchain application in #logistics .#cloud
IBM Technical Rock Star Program
Are you using #blockchain? Minimizing business friction with #Blockchain #cloud
IBM Technical Rock Star Program
Today is international women’s day. To me, this is a significant day as it celebrates the achievement of women around the world! Women are over 50% of the world’s population — so inclusion is very important to the world. For instance, did you know if there was parity of women and men in the workforce in Egypt that the GDP would go up by 34%?
I am passionate about innovation and study after study shows that diversity breeds innovation.
So today, let’s celebrate and commit to parity across the world !
I think the OpenWhisk announcement from Interconnect was one of the most significant.
- The world’s only fully open, event-driven platform that lets developers build modern feature-rich web and mobile apps quickly and easily
- It offers the choice of programming language including Swift and Node.js. Run custom code through Docker containers.
- Built-in chaining enables teams to individually develop small pieces of code with code from the community without having to write code
- Simply upload your code and let it run. There is no need to think about infrastructure or worry about peak projections
- Take advantage of easily integrating with an ever growing list of event providers and consumers including cognitive capabilities from IBM.
Tell me what you think!!!!
Many of you have asked for a summary of news for developers from Interconnect. Here are the top 6 pieces of news!
GitHub and IBM. I am so excited that IBM and GitHub have formed a Strategic Partnership. We will offer the first and only GitHub Enterprise Service in dedicated and Local Hybrid Clouds. GitHub has a community of 12 million developers.
Bitly: Bitly is an amazing company that serves Enterprise clients. Bitly selected IBM Cloud as its preferred cloud platform and will migrate its platform of 25 billion data-infused links to IBM Cloud to leverage its global scale and reach. Bitly’s API, used by developers who embed more than 300 million links into their products and applications each month, will also move onto IBM Cloud. http://www-03.ibm.com/press/us/en/pressrelease/49161.wss
Gigster: Gigster plans to use IBM Cloud as its preferred cloud platform for building cognitive apps. IBM will equip Gigster’s “shared economy” of developers with APIs for cognitive, IoT and more. Gigster, an online marketplace that rapidly curates and matches top software developers with projects that companies need built, plans to use IBM Cloud as its preferred cloud platform for building cognitive apps. Gigster intends to train its “shared economy” of technology talent—including 1,400 skilled developers and project managers—on IBM Cloud so that they can build the next generation of apps fueled by top services and APIs in cognitive, IoT, mobile and more http://www-03.ibm.com/press/us/en/pressrelease/49162.wss
SWIFT: For the first time, we will roll out the tools on IBM Cloud that make it easy for 11M SWIFT developers to bring the advantages of the mobile language to build enterprise applications on the cloud. This could have an explosive effect on productivity for enterprise developers. http://www-03.ibm.com/press/us/en/pressrelease/49157.wss
Watson APIs: IBM announced new and updated cognitive APIs that enhance Watson’s emotional and visual senses, further extending the capabilities of the industry’s largest and most diverse set of cognitive technologies and tools. Text to Speech (TTS) and Tone Analyzer have undergone significant advancements, and two new APIs, Emotion Analysis and Visual Recognition, are now available in beta. These APIs are pushing the sensory boundaries of how humans and machines interact, and they are advancing how technology can think, perceive and empathize. For more information visit http://www-03.ibm.com/press/us/en/pressrelease/49160.wss
BlueMix Whisk: IBM announced the ability of IBM Bluemix OpenWhisk platform to enable developers to quickly build microservices that execute software code in response to events such as the clicking of a mouse or the receiving of sensor data from any IOT device
A few years ago I started IBM’s gaming movement — Serious Games — through a Bschool pitch competition with a young student at the time that has really impacted IBM and the industry on Gaming — Phaedra!
We are showcasing all our gaming work at IBM Interconnect and you will NOT want to miss it!
IBM is leveling up on systems of engagement via the Intersection of Cognitive Computing and Games.
We all know that we live in an attention economy and it is critical that we develop applications that are engaging with a focus on people centric-design. Well, at this year’s InterConnect we will be showcasing serious games projects that were built on our game development ecosystem. Come by our dev@ arcade to play the serious games yourself and meet their creators. For those that do not know, Serious games are when you use games to do more than entertain. OUR serious games intersect the world of games with cognitive computing. At the arcade we will be showing off a patient engagement app called Mevi, a Cyberdefense strategy game, and The Suspect, a game that uses behavioral insights to get into the mind of a murder suspect…
We are Out-Thinking Old School! At InterConnect we will be unveiling a very special project of ours that we did with a high school for disadvantaged teens in Austin, Texas. The students at Connally high school modded Minecraft so that you are flying nanobots through a human body. We helped them integrate their entire experience with Watson to explore the treatments of different diseases. We call it Medical Minecraft. On Day 3 Mainstage at the show, the very special teacher David Conover and our very own Global Lead for Serious Games Phaedra Boinodiris will be telling you about the project. We are helping the US Dept of Education with their EdSim challenge to enable developers to create new serious games like this one to be formally integrated into the public school system. If this high school can do it, your enterprise can do it! Its that simple. Get your sneak peek here.
But wait, there is more!! You cannot miss the cognitive game design lab, our Unity 3D lab showing how to introduce Watson Tradeoff Analytics into a strategy game, our lightning talk, and several panels about Cognitive Games and Education. Have an interest in corporate learning, cultural transformation, employee engagement, customer retention, strategic optimization? Come by the Expo Hall and meet our serious games team, or follow them on Twitter @Innov8game.”