TD has been a leader in building and launching innovative social media programs and platform. A few years ago, TD bank introduced Connections as its enterprise social media internally to employees, and recent years have seen the successful launch of programs like TD Helps, an online financial advice community, a North American Social Customer Service program on Twitter, and, last spring, the TD Aeroplan Customer Community.
On July 25th TD released another first among the banks, a video capturing customers and employees sharing some great moments as we surprise people with the “Automated Thanking Machine.” The Automated Thanking Machine thanked customers across the country in personal and unique ways, from a memorable encounter with a sports idol to a dream vacation for a young family, and many other moments big and small. Later the same day, at 2pm, we celebrated customer appreciation day by thanking customers on the phone, online and in all of our branches with an envelope containing $20.
The video has generated more than a million views in a very short time and reaction has been overwhelmingly positive. Check out the comments on Youtube or twitter to get a flavor.
We are delighted that people have embraced #TDThanksYou in the spirit it was intended – as a heartfelt show of appreciation — with a message about the power of a thank you and how that can change someone’s day.
Looking ahead, we’re even more encouraged to continue to innovate and push the boundaries of what a bank, indeed a brand, can do on social to connect with customers and employees.