Marketing 2.0

/Marketing 2.0

November 2015

New IBM CSuite Study – Flourishing in an era of continuous disruption

By |November 10th, 2015|

I am loving the new C Suite study on flourishing in this world of disruption!  Here's my favorite top AHAs from the study! Prepare for digital invaders: Competitors are emerging to digitally disrupt business models and re-shape industries. Airbnb, Fitbit and Uber exemplify the new digital invaders and “ankle-biters” – focused competitors with the lethal [...]

Fashion and Technology: 2 Ways to Engage Introducing Ta Dah Built on IBM Cloud

By |November 3rd, 2015|

Today at IBM, we're gearing up for The 360Fashion and Technology Awards in San Francisco: We're bringing together the world's most talented technology startups and guest speakers, while looking at technology trends through the lens of fashion. While the event is sold out, we're excited to announce a new way for you to engage [...]

September 2015

Johannesberg and Madrid SmartCamp Winners Drive Job Creation, Gaming Innovation and Mobile Business Solutions!

By |September 25th, 2015|

I have loved the IBM SmartCamps, which are pitch competitions with incredible talent! These camps brought a huge talent pool of startups to showcase to judges worldwide, thank you to all the startups who participated! Today we're taking a look at a few exciting innovations coming from Johannesberg and Madrid before announcing our ten finalists, [...]

Welcome StrongLoop to IBM! Mobile application developers check it out!

By |September 10th, 2015|

Congrats to Macrolynk and Saul Haro, the President and CEO on their award from CNN!

By |September 2nd, 2015|

Congrats to Macrolynk and Saul Haro, the President and CEO on their award from CNN! They just won the CNN Expansion Entrepreneur of the Year Award for 2015,! We recognize their work in "How Combining Social and Supply Chain Led to Exceptional Management.". .

Millennials: Generation TMI?

By |September 1st, 2015|

August 2015

Back to school! Note in a lunch box – Is Twitter your note to your followers?

By |August 31st, 2015|

When school starts, and I pack my kid's lunches, I always finish them off with a special note to encourage them in the day. For instance, with my youngest Kassie I did a bunch of K's that I think are special for her! K is for Kisses! K is for Krazy special -- for the [...]

IBM proudly supports the next generation of Technology Professionals

By |August 28th, 2015|

Grand Central Tech (GCT) had their inaugural Innovation Night following their new successful 6 weeks internship program. The innovative program is meant to facilitate technology education by offering high school and college students real work experience at real startups. The startups were from GCT's second year class, which has already raised 7 million USD in [...]

The Truth Behind Millennials!

By |August 24th, 2015|

July 2015