Archive for the ‘Marketing 2.0’ Category
Posted in Marketing 2.0, social media, social marketing, Social Business, IBM, startup, entrepreneurship | Tagged social media, social business, IBM, entrepreneur, entrepreneurship, global entrepreneur program | Leave a Comment »
Millennials are those born between 1980 and 2000. (See my blog at http://socialbusinesssandy.com/2014/12/18/infographic-the-millennial-experience-why-it-is-important/ for a view of their characteristics which are very positive!)
Today I was flying back from California and read a report by MSL featured in Fortune. It found that Millennials are partnering with business for Social change, not government.
- 83% of millennials want business to do more to help the future
- 78% recommend companies base on the good they do
- 69% of employees want their companies to make it easier for them to get involved
Let’s join the Millennials in spirit and action!!! I know I am!
The Millennial Experience
Last night I was at a holiday party, and my colleague asked me “what are you going to blog on tomorrow?” So I told him I didn’t know but as the night went on, and he asked me questions, he received a lot of value from a few simple learnings so I thought I’d share with you and hope I deliver value to you as well!
1. #IWillRideWithYou The tragedy that occurred in Sydney Australia broke my heart. But one thing that came out was a powerful and positive use of social media. After the tragedy, there were some women from certain faiths that were fearful about the repercussions to them. So a group started the hashtag that assured that “I will ride with you!” to support them. This use of social was a reinforcement that social is a positive force!
2. Social Selling. I was struck this week by 2 phrases that I heard from major Fortune 100 companies and start-ups. The first was that ABC is now not Always Be Selling but now it is Always be connecting. The second was your Networth is your Network. Powerful Tidbits!
3. Images are currency. Images have surpassed text as the currency of choice in social conversations. This week alone in numerous conversations I heard about how companies are using emojis, emoticons, and stickers as integral parts of their social media conversations. Have you heard of the Unicode Consortium ? I just learned about them and found over 200 new symbols. And from my techy meetings, I learned that emojis are “code”, not images, so metrics can be driven through textual tools.
What were your AHAs this week? Please share!
Now, I’m no Einstein, but I do want to offer you three thoughts in the spirit of this quote. Three key ideas to keep in mind when developing or optimizing your strategy for the Internet of Things.
First, the IOT is both like, and unlike, the Internet. Based on our experience across a diverse set of industries and clients, …
… there is an approximately 70 percent overlap between the two. So there is no question that if you have a highly effective Internet strategy, you’re far ahead of those who don’t. Because that Internet strategy proves that you’re already well equipped for the majority of what the IoT will throw at you.
But it also means there is a 30 percent piece that is unique.
And like most things, the devil of the IoT is in the details. In other words, to be successful moving forward, we must focus on the unique aspects of the IoT. And the truth is that if we don’t respect those differences, failure is inevitable.
OK, then what are the aspects of the IoT that make it unique from the Internet? For simplicity, we’ve categorized those things into four primary areas.
1. Different devices. And more of them. And new ones being invented virtually every day. It is within those devices that the potential to create this common language of the IoT begins; that is the genesis point for unity.
2. Different protocols. Different rules for data exchange between different systems. Again, if we think about the Tower of Babel analogy, the potential exists with the IoT, but if we aren’t speaking the same language, or at least using protocols that are compatible, what good is it to us?
3. Different types of analysis. And of course, different types of data that are all growing at an exponential rate. And then there’s all the historical data, ripe with value, that has yet to be tapped. How will it be analyzed? How can you refine your focus and make this now seemingly unmanageable task manageable once again?
4. And different partners. Yes, of course it is good to be strong in business processes and operations. But achieving IoT success means having the skills and capabilities that neither IT organizations nor industrial organizations have alone. It will require the right kind of partnerships, the right teams coming and working together to achieve a common goal.
So that’s the first key idea, the importance of focusing on that which differentiates the IoT from the Internet and refining your expertise, skills and partnerships to capitalize on those differences. To transform those technical challenges into business opportunities.
We’ll see the other 2 ideas tomorrow!!!