Archive for the ‘Marketing 2.0’ Category

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Effective Social Media Communications – 3 Tips For Friday!

July 3, 2015

I am riding in the car today with my 16 year old daughter.   She was looking for a specific song on the radio.  While constantly switching stations she was listening carefully but selectively scanning out the ‘wrong’ songs.  Station after station was rejected until she heard the familiar song she was seeking.

This experience made me think of social media communications.   How do you break through all the other “stations” out there and have your audience search for yours?

Here’s 3 tips for our Friday!

  • Make it noticeable.  The song my daughter was searching for had a certain beat.  Does your message have the characteristics that will help it to break through the barrage of messages that bombards everyone every day.   Should you use video?  a Podcast or a blog?   How do you express yourself?  Make sure you have listened to the right influencers and plan purposefully the message.
  • Make it targeted.   If you use channels creatively and mix them well, you’re much more likely to get your message to those for whom it’s intended. The channels have to be ones that your target audience is exposed to.  My daughter’s song was on her favorite rock station, not my jazz station.   Make sure you are where your audience is.
  • Make it crowd sourced.   Testing your messaging can help you really ensure that you nailed it.  I heard that Taylor Swift gets many bits of feedback on her songs from focus groups, family, and informally with fans.  Sometimes you think you got it, but you missed something of importance!

 

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Top 3 Factoids for Social Selling

June 30, 2015

1.  Leads developed through employee social marketing convert 7x more frequently than other leads (Source: IBM)

Wow!   Employees are becoming the new sellers!

2.  Sales reps using social media as part of their sales techniques outsell 78% of their peers (Source: Forbes)

Developing a relationship online makes a big difference!

3.  77% of buyers are more likely to buy from a company whose CEO uses social media (Source: MSLGroup)

It starts Top Down!

 

 

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Cloud and IOT: Making it real at the Imperial College of London

June 22, 2015
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Your Secret Weapon: Video is about engagement and retention!

June 10, 2015

I love video blogs!   Video is so trusted and engaging!  Now I know that retention is also stronger!

Use video whenever you can !

video rocks

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Live from Silicon Valley!

June 1, 2015

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“Upwardly Mobile”, with Alaina Percival, CEO of Women Who Code

May 30, 2015

Register here!!

 

womens day

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Infographic: Power of Silicon Valley Entrepreneurship

May 30, 2015

I love this Infographic of the Silicon Valley ranking of cities for entrepreneurship!!!

The top  5 scores were:

  • Menlo Park,
  • Mountain View,
  • Palo Alto,
  • Sunnyvale,
  • Redwood City

Did you see that there is a geographic dominance of Northern California?  The top 4 Silicon Valley cities in the MIT rankings possess 20 times the average start-up quality as California’s median city!!!!  WOW!

silicon valley

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