Archive for the ‘Marketing 2.0’ Category


60 Seconds on the 3 Pacesetter Secrets!

August 22, 2014


Learning is the new Black! A Must See Business Tech Trend Webcast Thursday!

August 20, 2014

Are you a user of Instagram? In preparation for the upcoming 2014 Business Tech Trends webcast on Thursday, Aug. 21st, my team at IBM has put together some really neat and useful Instagram videos that highlight some of the topics we will discuss during the webcast. Please check them out!

You don’t have to have an Instagram account to view the videos. But, if you do use Instagram, feel free to like and comment on them!

Register now and add the August 21st webcast to your calendar. Don’t miss this great opportunity to hear about the secrets of successful companies! Join the thousands of individuals, enterprises (large and small!), academicians, and startups for our webcast!

I know you’ll learn and benefit from our conversation on the key characteristics of pacestting companies. It will be an hour well spent!


Social Amplication! A Video Blog of Lessons!

August 18, 2014


IBM Hackfest – India’s biggest Virtual Hackathon – Code with Bluemix. Powered by Softlayer

August 10, 2014

india hackathon

The IBM Cloud team has successfully launched the IBM Hackfest, India’s Biggest Virtual Hackthon. – It starts from 11th August. Code with Bluemix. Powered by Softlayer.


Mobile initiatives create a competitive advantage for those who get onboard!

August 6, 2014

Pacesetters are gaining a huge competitive advantage using mobile as part of their daily lives. They are about 4 to 10 times more likely to be doing all the right things!! What are the right things? What are the key characteristics they exhibit to stay ahead of everyone else? Is your enterprise ready to be a Pacesetter?

I answer all these questions and more during my August 21st webcast. I’ll share with you the findings and next-steps based on the 2014 IBM Business Tech Trends study.

Register now for my webcast! It’s time for you to find out what it means to be a Pacesetter!.


TD Bank’s “Automated Thanking Machine” – Social at its best!

July 31, 2014

TD Bank is highly creative in their support of their clients.

They have been a leader in building and launching innovative social media programs and platform. A few years ago, TD bank introduced IBM Connections as its enterprise social media internally to employees, and recent years have seen the successful launch of programs like TD Helps, an online financial advice community, a North American Social Customer Service program on Twitter, and, last spring, the TD Aeroplan Customer Community.
On July 25th TD Bank rocked Client Service with a new FIRST!

They released another first among the banks, a video capturing customers and employees sharing some great moments as they surprise people with the “Automated Thanking Machine.” The Automated Thanking Machine thanked customers across the country in personal and unique ways, from a memorable encounter with a sports idol to a dream vacation for a young family, and many other moments big and small. Later the same day, at 2pm, they celebrated customer appreciation day by thanking customers on the phone, online and in all of branches with an envelope containing $20.  

The video has generated millions of views in a very short time and reaction has been overwhelmingly positive.  Check out the comments on Youtube or twitter to get a flavor.

We are delighted that people have embraced #TDThanksYou in the spirit it was intended – as a heartfelt show of appreciation —  with a message about the power of a thank you and how that can change someone’s day.

Looking ahead, they’re even more encouraged to continue to innovate and push the boundaries of what a bank, indeed a brand, can do on social to connect with customers and employees.

Hats off to the entire TD Bank team including one of the best marketeers in the business, Wendy Arnott!!!!


Content creators for Digital Assets — More Creative in the “green”

July 30, 2014

I was fascinated by an article I just read about the impacts of colors on your mood. In particular, the article had strong insight into the color green on your creativity. Lately, several companies have been asking me how to inspire their team’s creativity especially for digital content.

As companies become more social, organizations are increasingly looking for digital content and media skills. In the digital age, content is becoming king and so digital content creators are the new kingmakers! With $135bn being spent on digital content, CMO’s see custom content as the future of marketing.

So is this one idea, to sit these new kingmakers in green rooms? Is this why actors room up in a “green room?”


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