Insight Robotics douses out the competition, wins SmartCamp China!

By |August 27th, 2014|

Insight Robotics douses out the competition, wins SmartCamp China!Every summer in the United States, it seems like there are more and more forest fires. Literally thousands of forestland acres are lost each summer season! It always makes me wonder, "Can't we do better?"Last week's SmartCamp China winner has a great solution for fighting forest fires, [...]

Leadership matters! One of the Top 5 Social Business Questions Answered!

By |December 4th, 2013|

One of the Top 5 questions people ask me is does it matter if your leaders are sold on social and the answer is YES! Getting your executives to buy into the concept of a social business in most cases is something that they will either get straight away or not.  Those who are switched [...]

Saturday Infographic! Social Brand Advocacy!

By |November 9th, 2013|

Friday Tip: Always on listening

By |November 1st, 2013|

My  mom used to tell me that God gave me two ears and one mouth because I was to listen more than talk.   In Social Media, listening acts as a guide, through the magical and interesting world of the blogosphere. Listening should be a passion and an ongoing process that is necessary to keeping your strategy [...]

Beware of ghoulish cyber-attacks!

By |October 28th, 2013|

Happy Monday and the week of Halloween! Today, we are going to talk about cyber-attacks and the best practices to try to avoid them.   One of the top vulnerabilities is trust through social networking!

Friday Social Tip: Spend Time on Your Influencers – The 4-1-1

By |October 25th, 2013|

Spend time on your influencers! I think this is one of the best social media tips I ever discovered. First, a definition of an nfluencer.  An influencer is someone who influences the rest of the clients and potential clients online and offline, usually about 15% to 20% of your followers or fans! I discovered this [...]

The Customer Activated Enterprise – Infographics

By |October 14th, 2013|

Happy FRIDAY!! Social Tip of the week! Create a Social Calendar

By |October 11th, 2013|

Yes, a calendar.  If you have a blog, or Facebook page, or even Twitter think through your strategy of content that you need to study, learn, or create. Then plan out your posts.   Now this does not mean that will not do the article and post that is in sync with real time events, but [...]

The Social Caveman

By |October 10th, 2013|

I just watched the Croods with my kids! It was such a great movie. It was funny to watch the Crood Family move from Cavemen to being transparent and living out in the open! The same is true for people who are hiding from Social! They are cavemen and woman! Here's some incentives to move [...]

Women’s Toolbox Conference: Giving women the tools to excel in the workplace!

By |October 9th, 2013|

I’m so thrilled to be speaking at the Women’s Toolbox Conference on Friday, Oct. 18th!  What is the Women’s Toolbox Conference? Exactly what it sounds like! It will deliver thought leadership, resources, and networking—all the tools that can help women create a lasting impact in the workplace, marketplace, and community. Now what does making an [...]

Social Networks Help me Survive! 6 Degrees of Separation goes to 0!

By |October 8th, 2013|

It began as a normal day. I flew to Brazil and when I landed, I Foursquared, Tweeted and Facebooked as I headed off to meet my partners and clients.  And when I finished, I would fly off to meet the CEO of one of my top clients! This was going to be a superb day! [...]

Mixed Audiences into today's Social Business World

By |September 18th, 2013|

Today, I was chatting with a client who proclaimed that he wished everyone was using social!  The world would be so simple! Yes, it would but we don't live in that world --- and won't for a few years. Today, I see us having 3 types of people. Digital Natives.  These are people who grew up [...]

Does social matter to you Personally? 50% said more influence YES!

By |September 12th, 2013|

From the latest research at the Smarter Planet summit, presented by jon Iwata, IBM's CMO, provides a way to view social not just for a company but for you as an individual! 66% said social helped in innovation and almost half said it makes you more influential

Takeaways from Social Airline Summit in Prague

By |September 11th, 2013|

I just returned from the 2013 IBM Airline Summit in Prague where I met with about 40 senior executives from airlines worldwide. The summit was two full days packed with stimulating panel discussions, group activities and breakout sessions with speakers from airlines, industry analysts, and other consumer-facing businesses such as Coca-Cola and Netflix.  I led [...]

Learning from Coca Cola Social Presentation at the Global Airline Summit

By |September 10th, 2013|

Lessons from Coke on their Social Journey! 1.   We speak in storytelling.   We make sure the story is engaging, surprising, and grounded in experience.   It is choked full of emotion.   The new generation wants to be engaged in something exciting.   Coke showed a great video of bringing the world together featuring India and Pakistan.   Very [...]

Leaders in a Social World! A Video Blog!

By |September 9th, 2013|

I am ending my series on the Trends of Social! Today we are ending on Social leadership.  What are the qualities of the new leader?   They seem to be more of servant leader. Take a listen and tell me your thoughts!

SXSW: Key decision makers around the globe are influenced by social networks: GlobalWebIndex research SXSW session

By |September 6th, 2013|

As part of my SXSW speaking proposal on 'How to Avoid Being a Social Zombie in a Global World', I recently caught up with Tom Smith at GlobalWebIndex who shared some fascinating insights from their unique and far-reaching study of the patterns of key decision makers: a theme we'll be exploring further in our session. [...]

Are you Engaged?

By |September 4th, 2013|

This week so far I have been asked a dozen times to define engagement.   Here's what I came up with ..... When you look closely, you see that engagement isn’t mostly resulting in better marketing. People are not clamoring for more of that. What’s happening instead is that marketing is being replaced by engagement, by useful [...]

Social Lessons from the beach: A little bikini is no match for a big wave!

By |August 28th, 2013|

Yes, both of my daughters love their bikinis on the beach!  But as we went wave riding, they learned quickly that that little bikini is no match for the big wave! The same is true in social!  Sometimes the wave is too big for just company spokespeople and with 70% of online consumers trust peer [...]

Lessons from Vacation: Stop whatever you are doing to watch the sunset!

By |August 27th, 2013|

Here is the sunset I saw on my vacation.  Stop what you are doing! The same is true in Social!  If your company is using social without a social governance policy -- stop whatever you are doing and create one! The Social Business guidelines for your company should be based on your values. Consider following [...]