Posts Tagged ‘social marketing’


Who will win the title of the IBM SxSW Mobile Marketing Master?

March 7, 2014

It could be you!!  During SxSW,  IBM is holding the IBM Mobile Web Push Marketing Challenge. We are looking for creative mobile campaigns created with IBM Mobile Web Push.

IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers. Subscribers will get fast access to this service through the IBM Cloud for business online marketplace to start creating highly targeted and personalized web push notifications in minutes.  No databases, no programming, no headaches.

Submission consists of a 3 minute (or less) video showing:

  • Mobile Web Push marketing campaign
  • A short (500 word or less) testimonial of your experience.
  • Videos posted on YouTube
  • Videos must be received by March 14th

The Mobile Marketing Master will be announced in this blog on March 17th and showcased on IBM’s website.

Submissions will be evaluated based on:
Ingenuity (creative integration, elegance, novel use, etc.)
User Experience (memorable, visually striking, emotive, etc.)
Build your brand! Socialize your expertise! Submit your application today!

Take a look at a sample marketing campaign here . It was created in 90 seconds!

Get a jump start on the competition and sign up right now for a 30 day free trial and submit your video selection as the SxSW Mobile Marketing Master, or, if you want to talk to someone about this awesome product, come on by the Expo Booth 328/330 at SXSW and check out how IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers.


Mint, Bric

January 23, 2014

I learned a new term today — MINT!

We have been doing strategy around BRIC for so long.  BRIC stands for Brazil, Russia, India and China.   These were the countries that were to drive the growth in the market.  I have been to all 4 of these countries and saw the growth engines turning but never the full potential that was projected.

But now there is a new term — MINT — Mexico, Indonesia, Nigeria, and Turkey. Have you heard of this one?  Sure I have been to Mexico, Indonesia and Turkey and loved the.  Turkey is very exciting.  The tea is very good and the business growing.

But the stability is a question.  Turkey and Nigeria have politics that are in turmoil.   Indonensia is facing troubles too with investors.   So I’d love to hear your thoughts on MINT.

hurricane sandy 232


I am AquaWoman!

January 15, 2014

Crazy title I know.   But did you know since I had my accident in Brazil, I have swam everyday consistently for 3 months in my quest for total recovery.   And have earned my new nickname — Aquawoman!


Given that I go to the same pool daily ( except for the 2 weeks at Christmas where I went to another location and pool!), I have learned the names of the lifeguards, their shifts, who swims when and what injury they have sustained, where kids are heading to college and the list goes on.  Given the lifeguards had to help me into and out of the pool for a while, I gave them each a small present of my appreciation at Christmas.    I have developed a new small family of swimmers!!!

I thought about how amazing this was!  And it was all SOCIAL! I learned a lot of lessons in that pool for my Social World!

  1. Consistency earns Trust.    In Social or any relationship, you can not come in and out.  You must remain consistent in your interactions.  Plan time to interact and develop relationships.
  2. It is P2P – People 2 People.  People are not robots.  And they are not just all business.    They have lives and their lives extend far beyond their business side.   Get to know things that matter to them — their families, hopes, dreams, and injuries!  This helps you to know them as a full person.
  3. Reward those that help you.   Yes, the small token I gave each lifeguard (22 in total!) was a way I could express how appreciative I was of their help.  Everyday I thanked them.   And they responded in kind. I get so much help and great attitudes every time I  come in.   The same is true in Social.  Re tweet others, interview them and spotlight them.  Thank them for their help and assistance!

As I have said many times, Social is not magic.  It is simply something people have been doing throughout the ages — forming relationships!

You don’t have to be as smart as Watson just have the social skills!!!!


Don’t miss Connect! THE Social Event of the year!

January 4, 2014

I hope you join me at Connect 2014!!!

It is not to be missed!


14 in 2014! My 14 Predictions of Trends for the New Year! Vblog

December 31, 2013

Happy New Year!

I will have a detailed written blog at midnight tonight but in the meantime, here’s my Vblog to get you thinking!


IBM’s 5 in 5– five predictions about technology innovations

December 20, 2013

I am so excited about this year’s 5 in 5 — five predictions about technology innovations that will change the way we work, live and interact over the next five years. This year’s 5 in 5 explores the idea that everything will learn – driven by a new era of cognitive systems that learn, reason and engage with us in a more natural and personalized way. These innovations are being made possible through advances in cloud, Big Data, analytics and learning technologies.

Tell me what you think!!!

1. The classroom will learn about you. The classroom of the future will learn about students over the course of their education, helping each student master the skills critical to meeting their goals. A system fueled by sophisticated analytics over the cloud will help teachers predict which students are most at risk, their roadblocks, and measures they can take to overcome challenges.

2.  Buying local will beat online. Savvy retailers will use the immediacy of the physical store and proximity to customers to create experiences that cannot be replicated by virtual retailers. They will magnify the digital experience by bringing the web right to where the shopper can physically touch it or the instant gratification of same-day delivery.

3. Doctors will routinely use your DNA to keep you well. Computers will help doctors understand how a tumor affects a patient down to their DNA and present a collective set of medications shown to best attack the cancer, reducing the time it takes to find the right treatment from weeks and months to days and minutes.

4. A digital guardian will protect you online. Security will become more agile and contextual based on a 360 degree view of an individual’s data, devices and applications. Your digital guardian will make inferences about what’s normal or reasonable activity and what’s not, and be able to spot deviations that could be precursors to an attack and a stolen identity.

5.  The city will help you live in it. Smarter cities will understand how billions of events occur as computers learn in real time to understand what people need and like, what they do, and how they move from place to place. Mobile devices and social engagement will enable citizens to strike up a relationship with city leaders so their voices will be heard not only on election day, but every day.


Wanted: Business Analytics Skills! Required for Social Media

December 2, 2013

Happy Monday!

Skills is such a hot topic.  Business analytics is required not just for its insight but is a cross road for social and mobile value as well.

See what you can do!


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