Archive for the ‘Web 2.0’ Category
Posted in IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged eyeq, IBM, social business, social media, starbucks, td bank, thanksgiving | Leave a Comment »
I was re reading the recent ibm.biz/SocStudy on social business impact! If you haven’t read it, please take the time to comb through it!
Some things that struck me!
First, enterprises are rapidly adopting, investing in and achieving business outcomes from social. In fact, Pacesetters, those who are exceeding in the market, are 4x more likely to embed social into both their internal and external processes! 43% of the best embed social into their processes but we need more to think this way! Social is not a channel, but a more effective and efficient ways to transform business processes!
But how do they approach social? Organizations tend to deploy clusters of capabilities together, each aimed at achieving a specific goal. Most are driving both internal and external collaboration but the #1 social entry point for most organizations deploying is on a client engagement mobile app.
To ensure success, these organizations are building, educating and protecting the workforce. 82% of these companies also recruit their employees via social networks.
However, most of these organizations are using social analytics to support their decisions, not for making decisions. For instance, 70% of those who are deploying social analytics still DO NOT USE THEM to influence marketing decisions – still rely on gut feel!!!!
Employees are critical in the battle for mindshare and relationships online! 43% of those deploying rely on employee evangelists to spread the word
Visit ibm.biz/SocStudy to read the full study and start driving your social business impact!
Posted in IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged business processes, IBM, social, social analytics, social business, social business impact, social media, social networking, social networks | Leave a Comment »
Big shout out to Verint, our IBM Big Data & Analytics App Throwdown winner at IBM Insight! Their innovative cloud-based software and services offering captures, analyzes and correlates customer interactions, behaviors and journeys across all channels, so anyone can gain a single view of the customer experience, pinpoint areas of opportunity and deficiency and develop strategies to address them. Check out their video!
Happy Halloween!!! Have fun with Mobile!
Imagine if you had access to a single platform that enabled you to create, manage, and convert multiple file formats. Think of it as content transformation on steroids! One could literally save untold amounts of time and even resources with such a platform tool!
The SmartCamp India winner, Stelae Technologies, has such a solution!
Stelae Technologies’ solution, Khemeia, is an automated solution (secure on the cloud and on premises) that enables an end-to-end workflow for information management. With at least 70% of cost savings over current solutions, Khemeia is one platform for multiple file types (PDF, Word, ASCII, etc) and enables rapid turnaround times for converting files into multiple output formats (XML, S1000d, XBRL, etc.).
Stelae Technologies has many recognizable clients, such as Indian Air Force, Rolls Royce Aerospace, Wolters Kluwer, DCNS, Deutsche Bank, and PricewaterhouseCoopers.
Follow them @arunasch. I’d say they are already off to a great start!
Congratulations to Stelae Technologies!
Helpful link: Stelae Technologies -> http://www.stelae-technologies.com/