Archive for the ‘Web 2.0’ Category
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From #SMMW15, I loved Douglas Karr , the President and CEO of DK New Media, and his examples of powerful Influencer Marketing.
Authenticity is when your voice and input are helpful, real, verifiable and meaningful, A simple example of the power of authenticity is a viral video hero!
The Authentic Rap
Did you catch the YouTube video that a husband filmed his wife in a very authenticate set of moves, as she raps to a song in the car. It has about 18M views to date. And the song playing by Salt and Pepper received another 500K downloads through the Ellen Show.
The Brand “takes over”:
Acura asked this “YouTube” star to do a commercial for them with their rap. I still like the rap in their new commercial — but it only racked up 172K views on YouTube “Drive like a boss”. Why? It was not as authentic because of the heavy branding.
The second video is very branded, and not as authentic. The big question is how do you leverage an influencer in an authentic way?
Doug’s 3 top pieces of advice:
1. Leverage influencers that have an audience that matches your audience.
2. Find influencers who are willing to share the story with their audience.
3. Measure the impact of the influencer
It started with a tweet from Wisconsin!
Duke counters with a Vine Video of the Duke Devil! So Wisconsin brings in a Blue Man Group Video!And of course, Duke goes away for a bit to bring back pictures of influence from the pastYou get the picture …. it’s a Social Battle of Twitter, Vines, YouTube, and Instagram between the best teams in the nation right now!What will happen next?
I love to learn and share those learnings so here are 5 things I took away:
- Validate the good idea. Over 50% of new apps and products fail. Those that success have been vetted and tested. The advice they gave was to have as many people as possible provide you feedback as quickly as you can. That could be through Kickstarter or just creating an MVP!
- Either be or hire a Tech Geek! The VCs validated that every company today is competitive through technology (well, just about!). The discussion was that every company is a tech company so either the founder or her right hand person needs to be steeped in the knowledge of technology.
- Network. Networking is crucial to a successful startup. All the VCs said that they bet on the person first, the idea second. In order for them to bet on you, they need to know you and trust you! Take the time to get to know those who might fund you!
- Have a business plan. This factoid amazed me. Over 50% of those companies that come into a VC come in with a great product but no business model. Make sure you think through both the offering and the way that you make money.
- Dream big and have confidence. A lot of success is trying again and again and not being afraid of hearing no Facing rejection can be tough, but ensure you have the confidence to wirhstand it. One entrepreneur said he was turned down for funding over 20 times before he was funded, and is now a successful serial entrepreneur. Be passionate about what you bring to the table.
7 Career Hacks — Featuring advice from PointSource, Girls Who Code, Prudential, Lowe’s Social Media Today and more!April 1, 2015
I wrote this book at the request of many women that I mentor and the 38K women strong Super Women’s Group at IBM!
I share the stories and advice updated for Career hacks!
I would love you to share and use it — in social media style!