Archive for the ‘Web 2.0’ Category

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Your Secret Weapon: Video is about engagement and retention!

June 10, 2015

I love video blogs!   Video is so trusted and engaging!  Now I know that retention is also stronger!

Use video whenever you can !

video rocks

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Infographic: Power of Silicon Valley Entrepreneurship

May 30, 2015

I love this Infographic of the Silicon Valley ranking of cities for entrepreneurship!!!

The top  5 scores were:

  • Menlo Park,
  • Mountain View,
  • Palo Alto,
  • Sunnyvale,
  • Redwood City

Did you see that there is a geographic dominance of Northern California?  The top 4 Silicon Valley cities in the MIT rankings possess 20 times the average start-up quality as California’s median city!!!!  WOW!

silicon valley

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TGIF: Millennial Mystery

May 29, 2015

Millennial-Mystery

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Digital Marketing Comes of Age

May 27, 2015

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4 Key Themes of social media across global organizations

May 18, 2015
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Predictive Cloud Computing is REAL! Franz Edelman Award Finalist – team IBM!

April 13, 2015

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Make it real — Influencers need to be authentic!!!

April 8, 2015

From #SMMW15, I loved Douglas Karr , the President and CEO of DK New Media, and his examples of powerful Influencer Marketing.

Authenticity is when your voice and input are helpful, real, verifiable and meaningful,  A simple example of the power of authenticity is a viral video hero!

The Authentic Rap

Did you catch the YouTube video that a husband filmed his wife in a very authenticate set of moves, as she raps to a song in the car.  It has about 18M views to date.   And the song playing by Salt and Pepper received another 500K downloads through the Ellen Show.

The Brand “takes over”:

Acura asked this “YouTube” star to do a commercial for them with their rap.   I still like the rap in their new commercial — but it only racked up 172K views on YouTube “Drive like a boss”.  Why?  It was not as authentic because of the heavy branding.

Why?

The second video is very branded, and not as authentic.   The big question is how do you leverage an influencer in an authentic way?

Doug’s 3 top pieces of advice:

1. Leverage influencers that have an audience that matches your audience.

2. Find influencers who are willing to share the story with their audience.

3. Measure the impact of the influencer

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