Yesterday I caught the BrandX ranking for the top brands in the industry and looked at how these success cases are modeling the way for branding!
3 Top Trends Are New Marketing & Branding Ala CES:
1. Design and Experiences. Brand will increase their use of video in 2017 to tell stories. While traditional imagery is static, video is dynamic. Women in particular are visual buyers. The prediction of clear visual communication — meaning focusing more on bringing forth the user content rather than the UI, will help to draw in women buyers — who today control approximately 75% of the consumer spend.
2. Changing Customer Behavior + Expectations Releases the Power of Technology for New Experiences and Content . Shawn DuBravac, the chief economist for CTA, dished on AI, AR, VR and Iot in the annual show kickoff as part of the 5 major trend. But the trend is not just for products incorporating these technologies but how companies are using them to market as well. For instance, Lowe’s is using VR powerfully to help you imagine your new kitchen and companies like Under Armour use AI to provide personalized recommendations.
3. Path to Purchase. Today’s world is more complicated than the past in how the client purchases. In 2017, the path to purchase is now more complicated. I loved the Nielson presentation on the new startups that have created solutions to help decipher the complexity of the path to purchase that exists through Social Media, Ads, TV, Mobile, and now AI, VR and new devices.
I am thrilled to be on the panel with Lisa Johnston, digital editor at TWICE magazine on Friday at CES! Hope to see you there!