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Archive for the ‘Marketing 2.0’ Category
You’ve probably heard the term “citizen developer,” but have you considered using citizen developers as a partner resource? Robin Jones’ quote from our Business Tech Trends webcast provides a great example of the influence citizen developers can have, even with large companies like Esri.
Citizen developers are creative hobbyists who build business applications for fun. It’s not their day job, and they typically don’t have the budget for expensive tools to help them build. https://ace.ng.bluemix.net Bluemix is a great example of a powerful, inexpensive tool for mobile app development. That’s why Bluemix is such a game-changer!
In fact, Pacesetters are twice as likely to leverage citizen developers!
You might not expect to see a partnership between a citizen developer and a booming enterprise. However, our http://ibm.biz/IBMBTT14 Business Tech Trend study shows that citizen developers are not only partnering with enterprises, they are influencing the way companies like Esri are developing products, shaping APIs, and writing their business models!
On the webcast last week, Robin explained it like this. She said that citizen developers are extremely creative at pulling together multiple “best in class” systems and leveraging free and open source tools. When Esri, a provider of geographic information systems software, provides open source tools for citizen developers to use, the results are a whole new understanding of the tools and how they can be used!
For more awesome insight from Robin and our other partners who participated in last week’s Entrepreneur Huddle, http://ibm.biz/biztechhuddle register for the replay now!!
We just published our new Business Tech Trend report with over 1400 decision makers. From this report, take a look at gains in Social deployment over the last 2 years. It is up 106%
Then we studied the Pacesetters. Pacesetters are those who have dedicated their competitive focus through technology and are seeing better business value.
But what I find most exciting — is the way these Pacesetters are using Social. They 6X more likely to use Social for communication and to improve client experience. In addition, they use social 3X more than those laggards for expanding into new segments and markets.
Please join us on the Entrepreneur huddle to learn more! https://ibm.biz/techhuddle
The 3 key take aways to help You become a pacesetter are:
- Understanding the Pacesetters secrets. Download the picture book: https://ibm.biz/IBMBTT14
- Leverage the data in the study and experiment Developing an App on Bluemix : https://ibm.biz/biztechjam
- Register now for Watson Analytics Beta! This solution brings predictive capability to the non techy! http://www.watsonanalytics.com
On August 19th, we held our SmartCamp Silicon Valley event, and Grush stole the show! Congratulations to Grush for winning the Judges and People’s choice awards!!
As a parent, I can really appreciate how Grush is making a game-chaning solution in kids brushing their teeth. That’s right, I said kids brushing their teeth!
Grush transforms the chore of brushing into a fun and interactive game. They’ve developed an advanced Bluetooth motion-sensing toothbrush, coupled with interactive and instructive mobile games, to guide kids’ brushing and let parents track the results.
Talk about the Internet of Things! The motion data is sent to Grush Apps in real-time. Grush Apps are interactive games and apps that receive motion data from Grush Brush and integrate it with a simulated image of teeth or a game theme.
It even has cloud technology! The Grush Cloud stores detailed brushing data of each user for tracking/monitoring. Detailed brushing statistical data can be provided to dentists to customize a treatment plan which could ultimately save in dental costs.
Anything that helps parents motivate their kids to brush their teeth is a winner in my book! Not only are these games fun for kids, they are also Dentist approved!
Nice job, Grush!
Posted in IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged analytics, cloud, gitomer, IBM, mobile, pacesetter, social, social business | Leave a Comment »
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