Archive for the ‘Marketing 2.0’ Category

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Digital tip of the week – How to change your Twitter handle

October 31, 2014

Digital tip of the week  – How to change your Twitter handle

Yes, you created your Twitter handle a few years ago, without knowing so well what you were doing. And now you want to change it to a more professional looking name. You can do it easily by going to Settings and then “Username.” If your new name is available, you can change it, and instantly you will be @NewName, without losing a single follower.

All your Twitter posts, both new and old, will be rebranded with the new name. But any tweet or retweet you were mentioned in will still be under your old name, and will no longer be linked to your account, so think twice before you change your handle, because there is no step back once you do that.

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Digital tip of the week – How to block/unblock a contact in LinkedIn

October 17, 2014

Spam is a reality in LinkedIn too. Even if you have the choice to select your connections, you might allow someone by mistake. Sometimes a fake or misused profile can fill your inbox with unwanted promotions or spam that is not really necessary, apart that they would have access to some of your personal data.
To block a member for viewing your profile, go to his or her profile and move your cursor over the down arrow next to the button in the top section, select Block or report, and then click Block and Continue. The final step would be to click Agree to confirm your action.

The blocked member won’t receive any notification but you would need to add this person again to your network if you decide to unblock him. All their endorsements and recommendations from your profile will also be removed permanently.

You can unblock a member in the Privacy & Setting section, under “Manage who you’re blocking”.

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3 great European Entrepreneurs improving lives with mobile, 3D printing and retail in the cloud!

October 14, 2014

SmartCamp season is in full swing in Europe this month, and I’ve got some great news I want to share with you!

Let’s start in Warsaw, Poland!

Have you ever considered how convenient it would be to create a mobile app in under 24 hours? Kinetise has, and that’s why they won the IBM SmartCamp Warsaw event!

Kinetise is a SaaS solution for rapid and easy creation of mobile applications for small business, a great fit for IBM MobileFirst!

Even the most complex and advanced applications can be built with Kinetise because their development engine supports a wide variety of functionality, including design freedom, 2-way communication with external servers, user authentication, and integration with various popular APIs. Follow them @Kinetise.

kinetise_logo

Next up is Berlin!

Tiramizoo won the SmartCamp Berlin event with their same-day delivery cloud solution!

Tiramizoo provides a same day delivery solution for local e-tailers and retailers, and it combines online- and offline-shopping while supporting every multi-channel concept.

With their Cloud-based solution, Tiramizoo is setting a new standard with the guarantee of a reliable, affordable and timely delivery from retail to the local customer. As a result, sales increase due to a better conversion rate and higher customer loyalty. It integrates the online shopping  with offline retail stores product availability to a real Smarter Commerce experience. The solution also considers optimal delivery routes and different vehicles, from e-bikes to trucks to reduce CO2 emission and traffic, which helps in building a smarter, and cleaner, planet! Follow them @tiramizoo.

tiramizoo2

And now on to London!

Andiamo won the SmartCamp London event with their ground-breaking 3D scanning and printing orthotics service for disabled children. SalesGossip took the People’s Choice award.

Andiamo’s goal is to provide high quality orthotics and reduce waiting times. Think about the positive impact that can have on the patients and their families! And talk about smarter healthcare! Their solution can dramatically improve healthcare services, reduces costs for heathcare providers and touches the lives of disabled children globally. Follow them at @AndiamoHQ.

What an impressive bunch of startups from across Europe! Congratulations to all our winners! I can’t wait to see what happens at the SmartCamp Europe regional final!

andiamo

Helpful links:
Kinetise: https://www.kinetise.com/
Tiramizoo: https://www.tiramizoo.com/en
Andiamo: https://twitter.com/AndiamoHQ
SalesGossip: http://www.salesgossip.co.uk/

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Going Global: Top Bluemix Apps Outside the US!

October 13, 2014

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Digital Tip of the Week: Who’s talking about you or your company in Social Networks? Measure it!

October 10, 2014

Digital tip of the week  – Are you aware of who’s talking about you or your company in Social Networks? Measure it!

There are several free tools that can help you track the mentions of you or your brand in Social Networks. One of them is Social Mention, a social media search and analysis platform that allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.

The tool tracks the strength of your brand (likelihood that your brand is discussed in social media), sentiment (ratio of mentions that are positive to those that are negative), passion (likelihood that individuals talking about your brand will do so repeatedly) and reach (measure of the range of influence.

 

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The Watson Ecosystem Expansion on Bluemix and in multi Industries!

October 8, 2014

We (IBM) announced 7 new Watson API services available on BlueMix, enabling developers to use a wide variety of Watson capabilities. The first wave of Watson-powered apps is debuting in industries such as travel, retail, healthcare, and more. One example is a new company launched by Terry Jones, founder of Travelocity and Kayak.com, aimed at reinventing the travel experience with Watson.

Transforming Travel

WayBlazer (Austin, TX), a new company led by travel visionary and entrepreneur Terry Jones — founder of Travelocity and founding chairman of Kayak.com, is looking to redefine the travel experience. Researching travel alternatives can be a near impossible chore. Even for travelers that know their destination and dates, the sheer breadth of options and overwhelming amount of data requires visiting 20 or more website to research, compare, and book a leisure holiday. Powered by the cognitive intellect of Watson, WayBlazer knows, engages, advises, and learns about a consumer with each interaction, using a visual and natural language interface to make sure optimal travel choices are made. The Austin Convention & Visitors Bureau (ACVB) is using a version of the new WayBlazer app. With the app, the organization hopes to improve convention bookings, increase hotel bookings and provide additional revenue streams from Ecosystem Partner and affiliate marketing opportunities. Watch WayBlazer “Unbox” their app here.

Transforming Retail

Red Ant (London, UK) is helping retailers, including Three, a UK-based mobile company, ensure sales associates exceed customers’ expectations with its Sell Smart app built using Watson’s cognitive computing technology. The mobile app is a retail sales trainer that lets employees easily identify individual customers’ buying preferences by analyzing demographics, purchase history and wish lists, as well as product information, local pricing, customer reviews and tech specs. It uses voice or text input to enable a simple question-and-answer interface against the wealth of information available within a retail business, including product information, copybooks, manuals, customer reviews, and more. Red Ant is a Watson Mobile Developer Challenge winner.

Reflexis (Dedham, MA) is working with Watson to enable retailers, Quick Serve Restaurants, hospitality, and other companies to uncover hidden demand triggers and provide the best possible customer experience. The company’s Watson interconnect module for the Reflexis StorePulse real-time execution application enables companies to drive best-practice actions in response to local events, social media buzz, news, weather, and other influences that affect customer demand. . Watch Reflexis “Unbox” their app here.

Sellpoints (Emeryville, CA), an e-commerce technology provider, is unveiling its Watson powered app called Natural Selection, which uses natural language to put the right products in front of the right shoppers at the exact moment they’re ready to buy. For example, when a shopper searches for a product using natural language, such as “My second grader needs help learning science basics,” the cognitive app returns product results sorted by relevance, which subsequently increases conversion rates for the retailer.

Transforming Non-Profit

Findability Sciences (Waltham, MA) is bringing a Watson app to the non-profit sector to enable funders and donors to ask questions using natural language and receive answers instantaneously. This enables funders to make smarter investing decisions and better work to maximize existing investments to deliver the most impact. Watch Findability Sciences “Unbox” their app here.

Transforming Veterinary Care

LifeLearn (Guelph, Canada) is changing the way veterinarians practice medicine by empowering them with the new LifeLearn Sofie™ mobile app, which helps doctors research different treatment options for animals. LifeLearn’s beta client Animal Medical Center in New York is just one of the leading industry partners using LifeLearn Sofie™ to help improve patient outcomes. The Sofie app, built from scratch with Watson, crowdsources the expertise from the entire profession by analyzing data from text books, knowledge from doctors and teaching hospitals, and uses natural language Q&A to provide veterinarians immediate possibilities that equate to third and fourth professional opinions.  Watch LifeLearn “Unbox” their app here.

Transforming Healthcare

GenieMD (Pleasanton, CA) is using Watson’s cognitive intellect and data analysis to understand an individual’s personal health profile and asks Watson questions for the user so they don’t have to in times of concern. For example, the GenieMD mobile app analyzes a persons profile and sends push notifications to the user with information on how to manage their diabetes or how to prevent hypertension. GenieMD is a Watson Mobile Developer Challenge winner.

Welltok (Denver, CO) is calling upon Watson’s unique ability to process massive volumes of health data and content within seconds. Building on Welltok’s health optimization platform, CaféWell Concierge dialogues with consumers and provides dynamic, personalized guidance to optimize their health. Watch Welltok “Unbox” their app here.

@Point of Care (Livingston, NJ), a service provider for the health care industry, is using Watson to help physicians support patients with Multiple Sclerosis (MS). The physician-facing mobile app is helping the Multiple Sclerosis Association of America enable MS patients to better track and manage their symptoms easily from any device and will be rolled out across @Point of Care’s 15 other therapeutic areas.

Transforming Information IT

SparkCognition (Dallas, TX), the first cognitive security analytics company, has created a Cognitive Security Insights (CSI) app with Watson to process data to deliver advanced cyber threat defense. Unlike existing security solutions, the Watson powered CSI app thinks like a security expert and can help stop threats for an enterprise. Client ExamSoft, and early adopter, is currently using CSI to reduce the costs associated with false positives, incorporate automated learning systems in the organization that retain critical knowledge, and enable intelligent detection and remediation that can keep up with a rapidly growing number of threats.

CHIPS Technology Group (Syosset, NY), an IT help desk provider for small-to-mid-sized businesses, is using Watson to help their engineers revolutionize the way IT support service is delivered. Watson enables CHIPS engineers to quickly source and provide clients like IT Solutions, Inc. with a high level of customer service, whether working with a mainstream or proprietary app. By rapidly processing an extensive collection of disparate resources, including articles, white papers and manuals, Watson delivers the right tech support response to end users on the first try.

This announcement reinforces IBM’s strategy to fuel an ecosystem of innovators that are helping make cognitive computing the new standard of computing.

Helping Developers Create a New Class of Cognitive Apps

We also extended the reach of cognitive computing by introducing new cognitive services that will be available on IBM Bluemix,   As you know, Bluemix runs on SoftLayer, IBM’s global cloud infrastructure. Now with little to no barrier to entry to cognitive tools, Bluemix users can access an evolving set of APIs and content to build apps, powered by Watson, that help accelerate, enhance, and scale human expertise for confident decision making.

The new services available through Bluemix include:

  • User Modeling: Uses linguistic analytics to extract a set of personality and social traits from the way a person communicates. The service can analyze any public communication the user makes available such as their text messages, tweets, posts, email, and more. Users of the service can understand, connect, and communicate with people on a more personally tailored level by analyzing personality and social traits.
  • Machine Translation: Converts text input in one language into a destination language for the end user. Translation is available among English, Brazilian Portuguese, Spanish and French.
  • Language Identification: detects the language in which text is written. This helps inform next steps such as translation, voice to text, or direct analysis. Today, the service can identify 15 languages.
  • Concept Expansion: Analyses text and interprets its meaning based on usage in other similar contexts. For example, it could interpret “The Big Apple” as meaning “New York City.” It can be used to create a dictionary of related words and concepts so that euphemisms, colloquialisms, or otherwise unclear phrases can be better understood and analyzed.
  • Message Resonance: Analyzes draft content and scores how well it is likely to be received by a specific target audience. Today, analysis can be done against people active in cloud computing or big data discussions but future versions will let users provide their own community data.
  • Relationship Extraction: Parses sentences into their various components and detects relationships between the components. The service maps the relationships between the components so that users or analytics engines can more easily understand the meaning of individual sentences and documents.
  • Question & Answer: Interprets and answers user questions directly based on primary data sources that have been selected and gathered into a body of data or “corpus.” The service returns candidate responses with associated confidence levels and links to supporting evidence. The current data corpora on Bluemix focus on the Travel and Healthcare industries.
  • Visualization Rendering: Takes input data and graphically renders it as an interactive visualization that can range from a common business chart to more advanced layouts. The visualizations can be easily modified to match user needs, visual styling, and types of data being analyzed.
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Wharton and IBM Announce a First of a Kind Exec Program for CMO and CCOs!

October 8, 2014

Wow!

Did you see the CMO announcement from IBM and Wharton?   Wharton Executive Ed and IBM announced the launch of a first-of-its-kind executive program to help Chief Marketing Officers (CMOs) and Chief Customer Officers (CCOs) prepare for and capitalize on the current explosion of customer data.

The course is 2 weeks long and is titled “The CMO Advantage: Evolving Beyond the Digital Revolution.”  It will explore the increasing importance of the CMO in leading customer engagement innovations in the C-Suite.

What does the course look like?

  • Gain a deeper understanding of the transformative impact of the connected consumer on enterprise value propositions and marketing practices;
  • Enhance the role and influence of the CMO and Chief Customer Officer in the C-suite, including rallying and orchestrating the wider organization to align in support of the brand promise;
  • Achieve personal transformation and challenge mental models by applying lessons through live simulations and rapid feedback;
  • Improve the performance of the marketing organization, including nimble organizational design, marketing return measurement, partner ecosystems, and winning the talent war; and
    Join a collaborative network of executive peers for continuous learning.

I believe strongly that the CMO needs to have credibility and authority to influence customer interactions across the organization, not just within the marketing department.

But our facts show something different — the IBM Global CMO Study of more than 500 CMOs around the world showed that 82% of CMOs say their organizations are underprepared to capitalize with advanced analytics on the explosion of customer data.

Since most CMOs believe the complexity of data-driven marketing will accelerate over the next five years, less than half feel prepared for that (and, their confidence is eroding … 70% reportedly felt they were prepared just three years earlier).

Clearly, the time to develop the acumen required to harvest insights and apply them to reinventing brand engagement is now!

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