Archive for the ‘Marketing 2.0’ Category

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Santa’s Little Helper! Internet of Things!

December 22, 2014

My take on Santa with help from the Internet of Things!

 

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MSL Study Reveals that Millennials partner with Business not Govt for Social Good!

December 20, 2014

Millennials are those born between 1980 and 2000.  (See my blog at http://socialbusinesssandy.com/2014/12/18/infographic-the-millennial-experience-why-it-is-important/  for a view of their characteristics which are very positive!)

Today I was flying back from California and read a report by MSL featured in Fortune.  It found that Millennials are partnering with business for Social change, not government.

Some facts:

  • 83% of millennials want business to do more to help the future
  • 78% recommend companies base on the good they do
  • 69% of employees want their companies to make it easier for them to get involved

Let’s join the Millennials in spirit and action!!!  I know I am!

 

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Infographic The Millennial Experience! Why it is important!

December 18, 2014

Millenial_v5

 

 

 

The Millennial Experience
themillennialexperience.weebly.com/

IBM Cloud
ibm.com/cloud

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3 Core Social Business Learnings and Aha moments!

December 17, 2014

Last night I was at a holiday party, and my colleague asked me “what are you going to blog on tomorrow?”  So I told him I didn’t know but as the night went on, and he asked me questions, he received a lot of value from a few simple learnings so I thought I’d share with you and hope I deliver value to you as well!

1.   #IWillRideWithYou    The tragedy that occurred in Sydney Australia broke my heart.  But one thing that came out was a powerful and positive use of social media.   After the tragedy, there were some women from certain faiths that were fearful about the repercussions to them.  So a group started the hashtag that assured that “I will ride with you!” to support them.  This use of social was a reinforcement that social is a positive force!

2.  Social Selling.   I was struck this week by 2 phrases that I heard from major Fortune 100 companies and start-ups.   The first was that ABC is now not Always Be Selling but now it is Always be connecting.   The second was your Networth is your Network.  Powerful Tidbits!

3.  Images are currency.  Images have surpassed text as the currency of choice in social conversations.   This week alone in numerous conversations I heard about how companies are using emojis, emoticons, and stickers as integral parts of their social media conversations.  Have you heard of the Unicode Consortium ?   I just learned about them and found over 200 new symbols.  And from my techy meetings, I learned that  emojis are “code”, not images, so metrics can be driven through textual tools.

What were your AHAs this week?  Please share!

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Vblog: If there was only one (well 3!) thing to know about LinkedIn ….

December 15, 2014

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IBM Cloud Cool Announcements for the Ecosystem – including Docker ..

December 11, 2014

IBM Cloud IG

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As a social tool, LinkedIn is growing in Influence

December 5, 2014

I love the research from the Global Web Index and today’s aha moment was around LinkedIn.   As outlined in our GWI Social report, LinkedIn’s active user figure has increased by 50% in the las6 months.

Did you know that 30% of online 16-64s have an account on LinkedIn?  And 1 in 8 have said they have actively used LinkedIn within the last month.

In fact, 1 in 10 online 45-64s are active on LinkedIn – making it the second oldest network in terms of its age profile and giving it a user base which is similar to Facebook’s.

What’s more, a quarter of LinkedIn’s active users are in the top income quartile, while almost half say they tend to buy brands they see advertised. In both cases, this puts LinkedIn ahead of Facebook – giving some indication as to why the social networking giant is after a bigger slice of this premium audience.

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