Archive for the ‘Marketing 2.0’ Category
Posted in IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged eyeq, IBM, social business, social media, starbucks, td bank, thanksgiving | Leave a Comment »
I was re reading the recent ibm.biz/SocStudy on social business impact! If you haven’t read it, please take the time to comb through it!
Some things that struck me!
First, enterprises are rapidly adopting, investing in and achieving business outcomes from social. In fact, Pacesetters, those who are exceeding in the market, are 4x more likely to embed social into both their internal and external processes! 43% of the best embed social into their processes but we need more to think this way! Social is not a channel, but a more effective and efficient ways to transform business processes!
But how do they approach social? Organizations tend to deploy clusters of capabilities together, each aimed at achieving a specific goal. Most are driving both internal and external collaboration but the #1 social entry point for most organizations deploying is on a client engagement mobile app.
To ensure success, these organizations are building, educating and protecting the workforce. 82% of these companies also recruit their employees via social networks.
However, most of these organizations are using social analytics to support their decisions, not for making decisions. For instance, 70% of those who are deploying social analytics still DO NOT USE THEM to influence marketing decisions – still rely on gut feel!!!!
Employees are critical in the battle for mindshare and relationships online! 43% of those deploying rely on employee evangelists to spread the word
Visit ibm.biz/SocStudy to read the full study and start driving your social business impact!
Posted in IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged business processes, IBM, social, social analytics, social business, social business impact, social media, social networking, social networks | Leave a Comment »
Digital tip of the week – How to change your Twitter handle
Yes, you created your Twitter handle a few years ago, without knowing so well what you were doing. And now you want to change it to a more professional looking name. You can do it easily by going to Settings and then “Username.” If your new name is available, you can change it, and instantly you will be @NewName, without losing a single follower.
All your Twitter posts, both new and old, will be rebranded with the new name. But any tweet or retweet you were mentioned in will still be under your old name, and will no longer be linked to your account, so think twice before you change your handle, because there is no step back once you do that.
Spam is a reality in LinkedIn too. Even if you have the choice to select your connections, you might allow someone by mistake. Sometimes a fake or misused profile can fill your inbox with unwanted promotions or spam that is not really necessary, apart that they would have access to some of your personal data.
To block a member for viewing your profile, go to his or her profile and move your cursor over the down arrow next to the button in the top section, select Block or report, and then click Block and Continue. The final step would be to click Agree to confirm your action.
The blocked member won’t receive any notification but you would need to add this person again to your network if you decide to unblock him. All their endorsements and recommendations from your profile will also be removed permanently.
You can unblock a member in the Privacy & Setting section, under “Manage who you’re blocking”.
SmartCamp season is in full swing in Europe this month, and I’ve got some great news I want to share with you!
Let’s start in Warsaw, Poland!
Have you ever considered how convenient it would be to create a mobile app in under 24 hours? Kinetise has, and that’s why they won the IBM SmartCamp Warsaw event!
Kinetise is a SaaS solution for rapid and easy creation of mobile applications for small business, a great fit for IBM MobileFirst!
Even the most complex and advanced applications can be built with Kinetise because their development engine supports a wide variety of functionality, including design freedom, 2-way communication with external servers, user authentication, and integration with various popular APIs. Follow them @Kinetise.
Next up is Berlin!
Tiramizoo won the SmartCamp Berlin event with their same-day delivery cloud solution!
Tiramizoo provides a same day delivery solution for local e-tailers and retailers, and it combines online- and offline-shopping while supporting every multi-channel concept.
With their Cloud-based solution, Tiramizoo is setting a new standard with the guarantee of a reliable, affordable and timely delivery from retail to the local customer. As a result, sales increase due to a better conversion rate and higher customer loyalty. It integrates the online shopping with offline retail stores product availability to a real Smarter Commerce experience. The solution also considers optimal delivery routes and different vehicles, from e-bikes to trucks to reduce CO2 emission and traffic, which helps in building a smarter, and cleaner, planet! Follow them @tiramizoo.
And now on to London!
Andiamo won the SmartCamp London event with their ground-breaking 3D scanning and printing orthotics service for disabled children. SalesGossip took the People’s Choice award.
Andiamo’s goal is to provide high quality orthotics and reduce waiting times. Think about the positive impact that can have on the patients and their families! And talk about smarter healthcare! Their solution can dramatically improve healthcare services, reduces costs for heathcare providers and touches the lives of disabled children globally. Follow them at @AndiamoHQ.
What an impressive bunch of startups from across Europe! Congratulations to all our winners! I can’t wait to see what happens at the SmartCamp Europe regional final!