Marketing 2.0

/Marketing 2.0

San Francisco SmartCamp Winner Revolutionizes Farming!

By |September 18th, 2015|

I loved seeing the San Francisco Smart Camp live!   First I got to see Jason and then I got to see amazing solutions on style, live streaming, farmers, and more! For farmers, understanding farm conditions can be quite cumbersome, that's why we're excited about San Francsico's SmartCamp winner FarmHub who has just made it that [...]

Millennials: Generation TMI?

By |September 1st, 2015|

Back to school! Note in a lunch box – Is Twitter your note to your followers?

By |August 31st, 2015|

When school starts, and I pack my kid's lunches, I always finish them off with a special note to encourage them in the day. For instance, with my youngest Kassie I did a bunch of K's that I think are special for her! K is for Kisses! K is for Krazy special -- for the [...]

Career Hacks: Lifelong Relationships: The Breakaway Play

By |August 10th, 2015|

The Color of your brand Matters!

By |July 21st, 2015|

Effective Social Media Communications – 3 Tips For Friday!

By |July 3rd, 2015|

I am riding in the car today with my 16 year old daughter.   She was looking for a specific song on the radio.  While constantly switching stations she was listening carefully but selectively scanning out the 'wrong' songs.  Station after station was rejected until she heard the familiar song she was seeking. This experience made [...]

3 Things I have learned from my daughters about Disruption and Social

By |June 4th, 2015|

Yes, my 2 daughters have shared with me Dude Perfect.   There are 5 guys who were friends at Texas (and a Panda) that have a cool and fun YouTube channel.   They started with basketball tricks and earned "endorsements" from their videos.   Now they do comedy like sterotypes and more sports tricks. Now they have added games, [...]

Digital Marketing Comes of Age

By |May 27th, 2015|

Predictive Cloud Computing is REAL! Franz Edelman Award Finalist – team IBM!

By |April 13th, 2015|

Make it real — Influencers need to be authentic!!!

By |April 8th, 2015|

From #SMMW15, I loved Douglas Karr , the President and CEO of DK New Media, and his examples of powerful Influencer Marketing. Authenticity is when your voice and input are helpful, real, verifiable and meaningful,  A simple example of the power of authenticity is a viral video hero! The Authentic Rap Did you catch the YouTube [...]

A New Way to Work! Email + Social = WOW!

By |April 6th, 2015|

The Expectations you set can change your "quest" for success! Community or Crowd

By |March 31st, 2015|

The other day my daughter came home with 2 different grades.  On one paper, she received a 97 and was upset that she didn't get a 100.  On the other she got a 87 -- a "B+" -- and was satisfied because this was a 'hard' class and subject. I thought about her reaction and [...]

Happy Valentine's Day with a Social Business Twist!

By |February 13th, 2015|

What is a Meme? Is it important?

By |February 9th, 2015|

To be your Social Best, you must be authentic!

By |February 5th, 2015|

In a recent study, the #1 characteristic across B2B and B2C is that those using Social be Authentic. But what does this mean? Authentic is when we are true to ourselves and celebrate the diversity of unique leadership character.  We act fairly and build trust in every environment, even when it's tough to do.  We [...]

Social Business Trend – 6 Seconds on Experience!

By |February 3rd, 2015|

Valuable Terms and Concepts that Start-Ups "Coined"

By |February 2nd, 2015|

Do you have a Young Spirit? Try it on Social Networks!

By |January 20th, 2015|

I heard many people say that they are "too old" for social.   I don't buy this at all.   Social has nothing to do with age..... but a young spirit.    We all need to keep a youthful attitude instead of not changing or adapting.  This works in life as well as with Social Networks! Social networking [...]

It's not always about you!

By |January 15th, 2015|

How many brands discuss nothing but themselves in social networks?   About 62%.   Too many brands do nothing but talk about themselves.   But the millennials and Gen Z want to be part of the "sharing" culture!   They want this "relationship" to be a win - win. Look for opportunities to comment on your clients comments and [...]

The Best Ideas: Entrepreneur creates WishPop

By |January 14th, 2015|

Yesterday, I had a wonderful meeting with Rob Ross who is a natural techy, developer, and entrepreneur. His creation -- an app for the iPad inspired by his daughter.     WishPop allows kids to create wish lists and thank yous to help their "grown ups" know what to buy them! And Rob did all the right [...]