Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Category: Kenexa

Talking Social Business with Airlines in Prague with a new Social Study for Airlines

 The GLOBAL AIrline Summit. 

On September 9, I’ll be talking with senior airline executives from around the world at the IBM Airline Summit in Prague, Czech Republic. The theme of the summit is “Smarter travelers expect smarter airlines: Delivering an exceptional customer experience while optimizing operations.”

Today’s travelers really do expect more from airlines than ever before. Yes, we expect smooth operations, a pleasant flight and good value.

But more and more we expect personalized customer service while we are shopping for a trip and during each step of the journey, delivered consistently through all the devices we use.

The NEW Socially Connected Airlines. 

Today, meeting those expectations depends on using the latest social business tools to help the airline workforce keep the planes on schedule and to create exceptional customer experiences.

I recently read a related article in Business Travel News that might interest you by Paul Campion, an IBM colleague in the UK.

The SUMMIT.  A Breakthrough Event!

 At the summit, airline executives will share their own experiences and hear speakers from other airlines, industry analysts, a leading international airport, Coca-Cola marketing, Netflix, and from IBM. 

We’ll be launching some exciting new social business research sponsored by IBM with PhoCusWright – “Social media in travel: mayhem, myths, mobile and money.” The study will provide clear quantitative insights around what travel companies need to manage, mobilize, and monetize their social strategy.

Of course, the Summit won’t be all work and no play. I hear that we’ll take a tram ride and walking tour through Prague’s beautiful old town. Then we’ll share a meal in one of the city’s great restaurants. I’m looking forward to it. Watch this space for my blog post after the event.

A brillant combo: Universal laws of sales and social!

Soooo, are there universal laws in sales? Yes!  By adhering to these laws, can you increase your value within your company and with your customers?

Join my colleague Jeffrey Gitomer in one of several cities in the US, as he shares his 21.5 Unbreakable Laws of Selling. Learn how these laws can help you better engage and build relationships with your customers.

I have to say.. he makes learning fun!  And he just shared with me the secrets of Karaoke and selling … !  Yes see you in the Karaoke lounge at IBM Connect 2014!

I will have the opportunity to join Jeffrey in a few cities to explore how you can leverage social tools to share knowledge within your organization and create a smarter sales force.

The first seminar will be held in Orlando on September 3, followed by Atlanta, Las Vegas, DC, Philadelphia, and other cities to come.

Visit Jeffrey’s website here for more information www.gitomer.com

I look forward to seeing you there!   Sandy

Sweet tea and screen doors. Social Businesses could learn alot from them!

Yes, I am southern pure as they come!  I love my sweet ice tea, grits with butter, screen doors, and Kudzu.

screen door

In the summer, the screen door is an essential element of everyone’s home.  The screen door’s entire point is that it’s not a barrier.  Its job is to open easily.  It is a welcome to all visitor’s and friends that approach it.

Is your social media site like that screen door?   Does it open and welcome others in?

Tips to make your site as welcoming as that Southern Door!

  1. Do you make people type in that “code” to enter?   Don’t!
  2. Is your site mobile friendly and usable?
  3. Do you have stellar content ?  Content is Queen!
  4. Is Video part of your strategy?  Video is the highest trusted media!  Use it wisely!
  5. Do you have a Twitter Widget on your Home page to engage your audience?  (Check out my blog on IBM Voices!)
  6. Can you feature other guests on your site?
  7. How do you listen?  All relationships listen first!
  8. Are your employees empowered to really represent the brand on your site?
  9. Have you chosen the right social tools that welcome your audience?  For instance, if you are selling to men, Pinerest may not be the best first choice.
  10. Do you constantly review the feedback and make changes to adapt and change?  

Social Business Use Case: A more successful Acquisition using social

Happy Monday and welcome to today’s  Social Business Coffee Break!

Today we are continuing the series on Top Social Business Use Cases.  This one is how to leverage social to have more successful acquistions!  It makes sense – right.  Social helps with communication, ideation, and integration.  All the things that companies need to retain the top talent in companies that have been aquired.

Tell me what you think!

Mobile first. Social Always. Mind the data.

I am here today in Luzern, Switzerland at the Big IBM event with over 1200 companies talking about Mobile and Social!

luzern

We have a special Digital Media Room to assist clients getting started with Social.   Social has a STRONG ROI component which I find is very appealing to our Swiss clients.   And the transformation itself is getting noticed in how it is changing the way we work. Did you know that 83% of gen y has joined a social network and $200B in mobile money transfers by 2015?

IBM believes in this transformation so strongly that Social Business has been a key enabler of IBM’s legendary business transformation and global integration.   IBM is the most prolific user of enterprise social technologies.

Today, more than 400,000 IBM employees use IBM social technologies, including Connections, IBM’s social business platform. As a result, more than 130,000 communities have been developed, 842,000 files shared globally have generated more than 22.1 million downloads. Every day, IBM generates 50 million instant message chats.   IBMs recent $1.3B acquisition of Kenexa  brings relevant data and expertise into the hands of business leaders within every functional department (marketing, HR, sales, product development).

After the keynote, I’ll post our key points for this powerful transformation!

Video blog from Social Business Coffee Break Series! Social Selling!

Happy Monday!

Today in our Social Business Coffee Break series we will focus in on the value of using social in your sales process.

I’d love your thoughts as well!