Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Category: IMPACT

Talking Social Business with Airlines in Prague with a new Social Study for Airlines

 The GLOBAL AIrline Summit. 

On September 9, I’ll be talking with senior airline executives from around the world at the IBM Airline Summit in Prague, Czech Republic. The theme of the summit is “Smarter travelers expect smarter airlines: Delivering an exceptional customer experience while optimizing operations.”

Today’s travelers really do expect more from airlines than ever before. Yes, we expect smooth operations, a pleasant flight and good value.

But more and more we expect personalized customer service while we are shopping for a trip and during each step of the journey, delivered consistently through all the devices we use.

The NEW Socially Connected Airlines. 

Today, meeting those expectations depends on using the latest social business tools to help the airline workforce keep the planes on schedule and to create exceptional customer experiences.

I recently read a related article in Business Travel News that might interest you by Paul Campion, an IBM colleague in the UK.

The SUMMIT.  A Breakthrough Event!

 At the summit, airline executives will share their own experiences and hear speakers from other airlines, industry analysts, a leading international airport, Coca-Cola marketing, Netflix, and from IBM. 

We’ll be launching some exciting new social business research sponsored by IBM with PhoCusWright – “Social media in travel: mayhem, myths, mobile and money.” The study will provide clear quantitative insights around what travel companies need to manage, mobilize, and monetize their social strategy.

Of course, the Summit won’t be all work and no play. I hear that we’ll take a tram ride and walking tour through Prague’s beautiful old town. Then we’ll share a meal in one of the city’s great restaurants. I’m looking forward to it. Watch this space for my blog post after the event.

Sweet tea and screen doors. Social Businesses could learn alot from them!

Yes, I am southern pure as they come!  I love my sweet ice tea, grits with butter, screen doors, and Kudzu.

screen door

In the summer, the screen door is an essential element of everyone’s home.  The screen door’s entire point is that it’s not a barrier.  Its job is to open easily.  It is a welcome to all visitor’s and friends that approach it.

Is your social media site like that screen door?   Does it open and welcome others in?

Tips to make your site as welcoming as that Southern Door!

  1. Do you make people type in that “code” to enter?   Don’t!
  2. Is your site mobile friendly and usable?
  3. Do you have stellar content ?  Content is Queen!
  4. Is Video part of your strategy?  Video is the highest trusted media!  Use it wisely!
  5. Do you have a Twitter Widget on your Home page to engage your audience?  (Check out my blog on IBM Voices!)
  6. Can you feature other guests on your site?
  7. How do you listen?  All relationships listen first!
  8. Are your employees empowered to really represent the brand on your site?
  9. Have you chosen the right social tools that welcome your audience?  For instance, if you are selling to men, Pinerest may not be the best first choice.
  10. Do you constantly review the feedback and make changes to adapt and change?  

3 Cool Social Products!

I discovered these interesting products on social.

I’d love ones that you’ve seen!

  1. Higi –It like a Klout score that combines your  eating and activity habits, all the while ranking your score, scoring pictures of food for calories and protein , etc.   They have ‘stations’ set up in drugstores so that you can weigh in, test your blood pressure, etc while combining your “community”  or friends into your overall score.  VERY cool!
  2. Virtual Receptionist / Concierge  — So you are a smaller or medium company and you cannot afford an assistant, see this video that allows you to have a virtual and smart assistant.   Very furturist — I just landed at an airport and I was directed by an virtual concierge!
  3. Cuelight Pool Table – Yes, gaming!  Cuelight allows you to transform any pool table into a digitally-enhanced video experience. High-definition imagery responds in real-time to every shot. User-selectable themes yield infinite possibilities.   It is real and is already in the Paradise Tower Penthouse, Hard Rock Hotel & CasinoTM, Las Vegas and the Esquire SoHo apartment.  Check it out!

The City of Dubuque is a Social Business/Government!

Happy Monday!  Today’s Social Business Coffee Break is focused on a City that has done some amazing things!

The City of Dubuque is a social government!  Take a watch and tell me what you think!

A (Social) Business in Motion – What does this mean?!

I was just at the IMPACT conference, and a new term came up  — A business in motion!  I loved it.    It is dynamic and a living organization!  A business in motion is ready to meet customers on their terms, with a complete understanding of each customer, used to create deeper, more meaningful engagements.

Here’s what I learned about in terms of the imperatives for a Business in Motion!
5 key imperatives:

  1. Put mobile first, because this is the first point of engagement for your customers, partners and employees.
  2. Social Everywhere.   Reinvent the way you work in the market — this is the new norm.
  3. Reinvent your design and business processes to meet new expectations for instant, seamless and insightful interactions
  4. Adopt a flexible and secure integration model so that back-office systems can keep pace with rapid change
  5. Be Insight and Data Driven to uncover opportunities, build efficiencies and make informed decisions

What do you think?