Serious Gaming

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September 2013

Talking Social Business with Airlines in Prague with a new Social Study for Airlines

By |September 2nd, 2013|

 The GLOBAL AIrline Summit.  On September 9, I’ll be talking with senior airline executives from around the world at the IBM Airline Summit in Prague, Czech Republic. The theme of the summit is “Smarter travelers expect smarter airlines: Delivering an exceptional customer experience while optimizing operations.” Today’s travelers really do expect more from airlines than [...]

August 2013

Sweet tea and screen doors. Social Businesses could learn alot from them!

By |August 6th, 2013|

Yes, I am southern pure as they come!  I love my sweet ice tea, grits with butter, screen doors, and Kudzu. In the summer, the screen door is an essential element of everyone's home.  The screen door's entire point is that it's not a barrier.  Its job is to open easily.  It is a welcome [...]

April 2013

Social Tip of the Week! Turn off Retweets!

By |April 26th, 2013|

Do you follow somebody on twitter who publishes great content but also tends to retweet anything (like anyone who thanks them), thus making it really hard for you to spot the interesting pieces in the mass of tweets? Than try this useful function: To turn off a person’s retweets, go on their profile, click on [...]

Top 10 Social Business Adoption Steps: Infographic

By |April 10th, 2013|

March 2013

Social Business Governance: Relationship over Rules

By |March 27th, 2013|

I have been meeting with a lot of clients and see a lot of discussion around governance and structure required.   In a survey done in 1Q 2013, we see 2.7X the focus on developing social business governance.    Because there is no natural organizational owner of “social,” an effective governance structure must balance  responsiveness and [...]

February 2013

The Marble Effect! Build an Intentional Social Business Ecosystem! #ibmsocialbiz #socialbusiness #socbiz

By |February 12th, 2013|

      The Marbles have 300% more surface area!!   So what does this have to do with Social? Your voice gets magnified the more people in your network.   Your POV and listening impacts the best solution. Take a look at this picture where you have a tiered Marble impact.    The upper tiers have [...]

July 2009

BlogHer — Fiskar’s Use of Fiskateers!!! Great social networking case study!

By |July 23rd, 2009|

Fiskars! 360 year old brad is the second case study at BlogHer. Three talented women spoke: Angela Daniels, Carrie Woodward, and Suzanne Fanning How did social media start at Fiskars? They started with what do people think of when they think of the brand Fiskars. They wanted to build an emotional bond with Fiskars. They [...]

December 2008

The Ava Awards!!! Social Media Videos from IBM SOA Win!

By |December 2nd, 2008|

The Ava Awards have just been posted on their Web site!! Two of our IBM Social Media entries received awards!!!! Platinum Award -- World Tour "Get Smart" Videos -- Gold Award -- Innov8 Trailer -- The international Ava Awards recognizes outstanding work by creative professionals involved in the concept, writing, direction, shooting, and [...]