Mobile first. Social Always. Mind the data.May 7, 2013
I am here today in Luzern, Switzerland at the Big IBM event with over 1200 companies talking about Mobile and Social!
We have a special Digital Media Room to assist clients getting started with Social. Social has a STRONG ROI component which I find is very appealing to our Swiss clients. And the transformation itself is getting noticed in how it is changing the way we work. Did you know that 83% of gen y has joined a social network and $200B in mobile money transfers by 2015?
IBM believes in this transformation so strongly that Social Business has been a key enabler of IBM’s legendary business transformation and global integration. IBM is the most prolific user of enterprise social technologies.
Today, more than 400,000 IBM employees use IBM social technologies, including Connections, IBM’s social business platform. As a result, more than 130,000 communities have been developed, 842,000 files shared globally have generated more than 22.1 million downloads. Every day, IBM generates 50 million instant message chats. IBMs recent $1.3B acquisition of Kenexa brings relevant data and expertise into the hands of business leaders within every functional department (marketing, HR, sales, product development).
After the keynote, I’ll post our key points for this powerful transformation!
Posted in adoption, BIG Data, branding, cloud, Duck, event, Germany, IBM, Kenexa, Luzern, Social Business, social marketing, social media | Tagged Marketing 2.0, social business, social media, Social Personal Branding, wsj |