Posts Tagged ‘social media’

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Social Busines Mythbusters! Happy Monday!

June 23, 2014

I love the Mythbuster Show — it is a great one to watch with your family and to challenge your thinking!

I hope you love this Social Business Coffee Break as much I did making it for you!

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For Developers – The Wimbledon Experience!

June 20, 2014

We are calling all Developers to get under the covers at Wimbledon 2014 and help take the experience to the next level.  

Background:

The Wimbledon website, with 19.7 million unique users last year, is being enhanced with more mobile functions where users are able to create a personalized feeds with news from their choice of players, countries and categories of match, from data updated up to 140,000 times a day.

A new addition this year is “Hill vs World” which will be polling the results questions asked of fans sitting on Henman Hill via the giant screen, and pitting them against those of the television and internet audience responding via social media.

An IBM Softlayer based analytics console known as Wimbledon Social Command Centre will allow the social media team to view engagement from users in real time and tailor content according to reaction. This could take the form of everything from a conversation about strawberries in the rain to which photo of Andy Murray is causing the most stir!!!

48 tennis analysts are stationed around the site to manually capture data from the courts and feed it into the IBM cloud, which then crunches it into the statistics and graphics for the TV coverage and the second screen Slamtracker service

IBM has uploaded years of analytics gathered from previous championships to its private cloud. The cloud server is scalable and will be ramped up during the fortnight to cope with demand. IBM’s Watson will be flexing its elastic data muscles to ensure that data supply and demand are always met, constantly analyzing information to ensure that pertinent data is at the front of the cloud’s ‘mind’

Now it is your turn!

And the innovation doesn’t stop there! – What would you do to make the Wimbledon experience even better?

Now it’s your chance to create a prototype app which uses, creates, consumes, or analyses data in and around The Championships to enhance the fans’ experience on-site. Your code will create, consume, or analyze data in and around The Championships (either previously generated or real-time) to enhance the fans’ experience on-site.

You can also contribute your own data if you like. Don’t have any? That’s okay. There’s some on the website to download

We will have prizes for the Best mobile app and Best Data Insights.

To take part, upload your app to BlueMix and send us a 2-4 minute video demonstrating your solution’s use of IBM technology and include a 500 word max abstract.

We are starting this to run from October 24 – November 6.

The best apps will be invited to pitch in front of a live audience at IBM BusinessConnect from which we will pick our category winners, and the overall winner

  • Prizes – Two show court tickets for The Wimbledon Championship 2015 and the opportunity to work with IBM Interactive Experience team in the UK, to explore how your solution might be incorporated into the official Wimbledon mobile app for the 2015 Championships.

http://www.ibm.com/uk/wimbledon_innovation_challenge/

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B2B is Social! Infographic

June 14, 2014

b2b social

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Come to WITI! Our 25th Anniversary!

May 29, 2014

So, why am I so excited to be attending the WITI conference in a matter of days?

Check out this video to find out!

Hopefully see you at WITI in Santa Clara, CA!

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What I know about you! How digital marketing drives personalization

May 26, 2014

We are seeing a huge change in digital marketing driven by CAMS (cloud, analytics, mobile, social)! In this coffee break I talk to experts from @Gigya, @OgilvyOne and the irrepressible @JayBaer about the latest trends.

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Tesla Dishes on Social!

May 22, 2014

At the last TieCon event in San Fran, some got to go on a Tesla tour!  What a great set of learnings but of course, loving social, I took away the following on Tesla, featured in an article in Fast Company, Musk lists 4 lessons we can all benefit from:

1. Own your executive brand – If you don’t somebody else will

2. Humanize your brand

3. Don’t show up and then fall silent

4. Use Twitter as a leadership tool

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Alan Godfrey, Bazaarvoice: making the social firehose useful!

May 20, 2014

As Alan Godfrey, North American Retail, Bazaarvoice points out, digital engagement with the consumer is everything, whether it be via social, mobile or other channels.

Bazaarvoice, a word-of-mouth content company, helps brands understand who is buying what and why. Their ratings and reviews platform helps retailers in many ways, including the placement of products in stores!

Learn more about building customer engagement with Bazaarvoice!

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Everything you need to know, you learned in kindergarten!

May 19, 2014

What is the most important lesson of all? That SHARING is what counts! Watch this Coffee Break video to learn why in business it’s no longer what you know: it’s what you share.

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The Internet of Things Featured at TieCon this week in San Fran!

May 12, 2014

Happy Monday and welcome to our Coffee Break!

Today we are going to explore the Internet of Things which promises to far surpass the disruption we’ve already seen with the smartphone. You can expect to see vast amounts of data generated opening up whole new industries, like that around the Connected Car:

I’m looking forward to explore these theme further this week during my TiEcon keynote!

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Macy’s is dressing each customer with data and social!

May 2, 2014

I love this Macy’s story of their use of Big Data and Social almost as much as I love shopping!!!!!

And read this case study! The highlights are:

  • Macy’s wanted its online store to offer a more personalized shopping experience so they established a more engaging and data driven website.
  • With IBM Big Data & Analytics, customer preferences can be combined with recent purchase histories to create personalized recommendations and promotions.
  • The result, called “My Macy’s,” is a sweeping initiative designed to embed a customer-centric philosophy into every aspect of the company’s operations.

http://www.ibm.com/smarterplanet/us/en/madewithibm/stories/#!story/20

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