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Posts Tagged ‘social media’
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, SXSW, sxswi, Web 2.0 | Tagged klout, social business, social media, social networking, sxsw, sxswi | Leave a Comment »
I’m sure many of you may be familiar with Tim Brown through his leadership of the ground-breaking IDEO design and consultancy firm. Well, SXSW offers many opportunities, including that to hear directly from luminaries such as Tim.
Phil Gilbert, General Manager for IBM Design recently caught up with Tim, who explained how design is impacting some of the most significant global trends: mobile and big data.
It could be you!! During SxSW, IBM is holding the IBM Mobile Web Push Marketing Challenge. We are looking for creative mobile campaigns created with IBM Mobile Web Push.
IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers. Subscribers will get fast access to this service through the IBM Cloud for business online marketplace to start creating highly targeted and personalized web push notifications in minutes. No databases, no programming, no headaches.
Submission consists of a 3 minute (or less) video showing:
- Mobile Web Push marketing campaign
- A short (500 word or less) testimonial of your experience.
- Videos posted on YouTube
- Videos must be received by March 14th
The Mobile Marketing Master will be announced in this blog on March 17th and showcased on IBM’s website.
Submissions will be evaluated based on:
Ingenuity (creative integration, elegance, novel use, etc.)
User Experience (memorable, visually striking, emotive, etc.)
Build your brand! Socialize your expertise! Submit your application today!
Take a look at a sample marketing campaign here . It was created in 90 seconds!
Get a jump start on the competition and sign up right now for a 30 day free trial and submit your video selection as the SxSW Mobile Marketing Master, or, if you want to talk to someone about this awesome product, come on by the Expo Booth 328/330 at SXSW and check out how IBM Mobile Web Push delivers personalized push notifications to mobile and tablet website viewers.
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged Marketing, marketing2.0, mobile, social business, social marketing, social media, sxsw, sxswi | Leave a Comment »
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged bluemix, IBM, socbiz, social business, social media, social networking, sxsw | Leave a Comment »
OK, here’s the lowdown.
We’re having a party at SXSW with food and drink and you’re invited! If you’re a developer who’s always looking for the latest and greatest technology to build on, or have an idea for the next big mobile app, this party is for you!
Register at http://bit.ly/1i3eWok and use the promotional code, SMAC_at_SXSW.
You’ll have the opportunity to learn about BlueMix, IBM’s open platform for developing and deploying omni-channel applications. Think about it, this could be the perfect environment for your next big project!
And, do you remember the supercomputer that won Jeopardy? We want YOU to put Watson to work with IBM’s Watson Mobile Developer Challenge! Learn how you can submit your ideas for a mobile application powered with Watson’s powerful cognitive computing technology.
Take advantage of this awesome networking event and the opportunity to learn more about the latest and greatest IBM technology.
So let’s get the food, drink, and ideas flowing! I look forward to seeing you there!
Posted in adoption, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, SXSW, Web 2.0 | Tagged bluemix, gitomer, IBM, ibmpulse, social business, social media, sxsw | 1 Comment »
With the world’s mobile worker population expected to reach 1.3 BILLION by 2015, we need some expert app developers to keep up!
With this in mind, I want to share with you some interesting facts and statistics you should know as you consider the value of attending an event like Pulse for your cloud business.
Our App Throwdown event at Pulse is not just a competition. It’s core intention is to get you in the game! The tiles above are not just describing what’s going to happen in the industry, it’s potentially describing your cloud business.
The App Throwdown will take place on Monday, February 24th. The winner will be on main stage on Wednesday, February 26th, in front of over 8,000 re-sellers, clients, and IBM sellers – giving you the opportunity to reach a new and broad audience!
This is your chance to show off your cloud solution and shine! Register now https://greenhouse.lotus.com/forms/anon/org/app/d1672a73-80de-473e-8fcf-473f25927516/launch/index.html?form=F_Form1
and get in the game!
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged adoption, big data, BLOGHER, cloud, gitomer, IBM, Marketing 2.0, mobile, social business, social media, Social Personal Branding, sxsw, wsj | Leave a Comment »
When you follow a high number of profiles on Twitter, it is sometimes difficult to get to know the important and useful tweets in between the “noise” of your timeline. Twitter Lists come in handy to keep up with the best tweets from the people you follow and cut the noise in your stream. You can have different categories of lists eg “customers”, “partners” etc to help you sort the content and you can make your lists public or private. Plus, lists are a form of appreciation on Twitter, a gesture of gratitude. And you might get listed back too.
Learn how to create Twitter lists here.
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged IBM, ibmew, ibmpwlc, Marketing 2.0, sales, social, social business, social media, social networking, Social Personal Branding, twitter, wsj | Leave a Comment »
Once upon a time, Silicon Valley was the only place in the world where entrepreneurship seemed to happen through spontaneous combustion. So cities and countries all over tried to copy it–with only modest success.
Well, something strange is happening in the early years of the 21st century. Startup fever is on the move, both within the United States and globally.
The spirit of global entrepreneurship will be on display Feb. 6 in San Francisco, where the IBM SmartCamp program will present its fourth annual Entrepreneur of the Year award. The contestants, boiled down from 1200 applicants, qualified for the finals via a series of regional contests last year. They hail from Brazil, Turkey, the United Kingdom, the Middle East, Australia and Malaysia—as well as a couple of unlikely spots in the United States, Camden, N.J., and Fresno, Calif.
This year, IBM SmartCamps are being held as part of IBM’s inaugural Global Entrepreneur Week. All week IBM has been celebrating the great work startups do through a series of events around the globe offering startups and entrepreneurs the tools and expertise needed to innovate, transform and grow using key technologies such as cloud, big data analytics, mobile and cognitive computing.
This globalization of entrepreneurship has been building for a number of years, but now it’s so obvious it hits you upside the head. A signal of the shift came last year when MoDe, a mobile phone top-off payment service founded in Kenya, won the IBM SmartCamp Finals in New York City.
Sure, Silicon Valley and now San Fran are still an incredible engine of innovation and entrepreneurship. But, there are plenty of other tech boomtowns now. According to data from the CrunchBase directory, New York City created 1,438 startups in the past five years; San Francisco, 1,448; London, 1,075; and cities including Berlin, Bangalore, Istanbul, Moscow and New Delhi are revving their own startup engines.
Here’s an example of Entrepreneur Day in Tel Aviv!
While Nairobi, Kenya, only registers in a small way on the directory, dozens of startups like MoDe have emerged there in the past few years—many of them aided by tech startup incubators and entrepreneurship hubs.
One of the IBM SmartCamp finalists, Reengen, which makes an energy-use dashboard for the owners and occupants of buildings, got a helping hand from Girisim Fabrikasi, a tech startup accelerator in its hometown of Istanbul, Turkey.
While incubators are helpful, there are other vital ingredients in a healthy startup ecosystem—among them venture capital, the cooperation of governments and universities, and, often, a stimulating urban culture and support from already established businesses.
It doesn’t hurt that the barriers to entry are collapsing. Startups are aided by the availability of open source software, inexpensive cloud computing services and government tax breaks. In addition, development platforms like Google’s Android and Apple’s IOS power the app economy.
IBM is deeply committed to supporting startups in bringing new technology and customer solutions to market through mentorship, partnership, matchmaking and free access to IBM technology. Most recently, IBM has entered the platform space, with its Watson Developers’ Cloud, which is designed to enable startups to build applications on top of IBM Watson—the technology that beat two grand-champions on the TV quiz show Jeopardy!
To help get startups up and running on the developers’ cloud, IBM is offering support to the entrepreneur and venture communities through workshops and seminars on topics such as development skills, as well as networking opportunities. IBM has also dedicating a $100 million investment to support the seeding and growth of startups and businesses building apps in the IBM Watson Developers Cloud.
It’s amazing what a startup can do when it gets a helping hand from bigger companies. Streetline, a San Francisco-based firm that won the Entrepreneur of the Year award two years ago, subsequently became an IBM business partner. It now ranks as the largest smart parking solutions provider in the world. It has recorded more than 170 million parking events in the US, Germany and the UK.
Another example is Sproxil, which provides a consumer verification service through mobile devices. Since participating in IBM’s Global Entrepreneur program, Sproxil has expanded to 10 industries to help consumers protect themselves from fake or stolen goods and helps brand owners maintain supply chain oversight. Sproxil was also named the best HealthCare startup up by Fast Company for 2013 and the #7 in the overall top startup category.
Who’s next for explosive growth? This year’s SmartCamp finalists include Temando, of Australia; TMC, of Malaysia; Shopa, of the United Kingdom; Reengen, of Turkey; Nova Lumos, of the Middle East; Geekie, of Brazil, and Coriell and OnFarm, of the United States. Fix on those names for a minute. For one or more of them, this could be the start of something big.
Posted in adoption, Blogs, entrepreneur, gitomer, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, start up, Web 2.0 | Tagged entrepreneur, eric ries, leanstartup, social, social business, social media, start up, startup | Leave a Comment »
I was watching the SuperBowl and the verdict was the Defense Wins SuperBowls!
But does it win the Social Business game?
What does a defensive vs an offensive Social Business Plan look like?
Well first, for any plan you need to do a set of key tasks:
- Have plan and set goals – you can’t get where you are going without a goal!
- Establish metrics for success
- Know your audience
- Hang with the right folks
- Share your best stuff
- Measure, rinse and repeat
- Be You!
Defense: A defensive strategy is to prevent the other side from scoring a point. Defense usually attempts to mitigate an opponent’s impact.
Defensive Social would be:
- Listening to what is being said and then responding
- Protecting identities and security
- Having a plan for any kind of “blogosphere” attack
Offense: An offensive play will goes after the goal line aggressively.
An offensive play would be more focused on:
- Sharing Point of View to shape the discussion and then jump in
- Joining communities to be a valued based member, knowing that you do not own your audience
- Focused on the social relationship to influence
Just as in any great football game, you really need to do both to succeed!!! I believe that both are required to win the hearts of your clients.
Both are needed to succeed — Just ask the Seahawks!!
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged data, defense, gitomer, IBM, seahawks, social business, social media, social networkig, social networking, superbowl | Leave a Comment »
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, mobile, smb, Social Business, social marketing, social media, Web 2.0 | Tagged app, Marketing, mobile, smb, social, social business, social media, social networking | Leave a Comment »