Did you see the CMO announcement from IBM and Wharton? Wharton Executive Ed and IBM announced the launch of a first-of-its-kind executive program to help Chief Marketing Officers (CMOs) and Chief Customer Officers (CCOs) prepare for and capitalize on the current explosion of customer data.
The course is 2 weeks long and is titled “The CMO Advantage: Evolving Beyond the Digital Revolution.” It will explore the increasing importance of the CMO in leading customer engagement innovations in the C-Suite.
What does the course look like?
I believe strongly that the CMO needs to have credibility and authority to influence customer interactions across the organization, not just within the marketing department.
But our facts show something different — the IBM Global CMO Study of more than 500 CMOs around the world showed that 82% of CMOs say their organizations are underprepared to capitalize with advanced analytics on the explosion of customer data.
Since most CMOs believe the complexity of data-driven marketing will accelerate over the next five years, less than half feel prepared for that (and, their confidence is eroding … 70% reportedly felt they were prepared just three years earlier).
Clearly, the time to develop the acumen required to harvest insights and apply them to reinventing brand engagement is now!
Last night I was reading an article on “Harvard and kids” …. and it focused on what’s really important that we teach our kids.
What does this have to do with social?
Well, read below and you will see that being a person focused on relationships and others is what really matters — just as it does in social media! What are you teaching your kids?
“By embracing what makes THEM happy, and by seeing them as the creative beings that they are, we can stop competing with each other, and they can enjoy, flourish and even love this one life they have.”
Posted in DigitalNYC, IBM, ibmdigitalnyc, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0 | Tagged digitalnyc, entrepreneur, global entrepreneur program, IBM, ibmdigitalnyc, social business, social media | Leave a Comment »
I caught up with a number of young rockstars from our Austin design studio at SXSW, and asked them to explain the process for the design of IBM Bluemix. We had quite a discussion!