Posts Tagged ‘social media’

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FOMA – What are you looking at today?

July 21, 2015

I am seeing this “Fear of Missing Out” growing and emerging as a new stress point.   With everyone watching social networks, where people only post the “great things”,

This phenomenal has become so common that it was placed in the dictionary in 2013.  FOMO is defined as the “anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”

So that you do not get caught up in this new theme, here’s some tips:

  1. Stay focused on what’s important to focus on in your life.    Set your goals and where you want to go.   Don’t go with a goal just because someone else has.
  2. Remind yourself that what’s posted is only part of life.   Most people most the signature moments of their life, not everything.   Your mundane moments are part of life — maybe just not tweetable!
  3. Enjoy and focus on what you have — not just what others have!   This is true in life overall!   But in particular in Social Media.
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Career Hack #2: Be intentional about Social Media

July 20, 2015

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Just for fun — DubSmash

July 15, 2015

My kids were at their grandparents the last week and so to keep in touch we did a series of “dubsmash’ videos to communicate.

Yes, we discovered this through my Brother and Sister in Law and have had a blast doing it!

Just a fun Wed tip!

Go to the AppStore and look for DubSmash.  It is fun!

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Effective Social Media Communications – 3 Tips For Friday!

July 3, 2015

I am riding in the car today with my 16 year old daughter.   She was looking for a specific song on the radio.  While constantly switching stations she was listening carefully but selectively scanning out the ‘wrong’ songs.  Station after station was rejected until she heard the familiar song she was seeking.

This experience made me think of social media communications.   How do you break through all the other “stations” out there and have your audience search for yours?

Here’s 3 tips for our Friday!

  • Make it noticeable.  The song my daughter was searching for had a certain beat.  Does your message have the characteristics that will help it to break through the barrage of messages that bombards everyone every day.   Should you use video?  a Podcast or a blog?   How do you express yourself?  Make sure you have listened to the right influencers and plan purposefully the message.
  • Make it targeted.   If you use channels creatively and mix them well, you’re much more likely to get your message to those for whom it’s intended. The channels have to be ones that your target audience is exposed to.  My daughter’s song was on her favorite rock station, not my jazz station.   Make sure you are where your audience is.
  • Make it crowd sourced.   Testing your messaging can help you really ensure that you nailed it.  I heard that Taylor Swift gets many bits of feedback on her songs from focus groups, family, and informally with fans.  Sometimes you think you got it, but you missed something of importance!

 

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Top 3 Factoids for Social Selling

June 30, 2015

1.  Leads developed through employee social marketing convert 7x more frequently than other leads (Source: IBM)

Wow!   Employees are becoming the new sellers!

2.  Sales reps using social media as part of their sales techniques outsell 78% of their peers (Source: Forbes)

Developing a relationship online makes a big difference!

3.  77% of buyers are more likely to buy from a company whose CEO uses social media (Source: MSLGroup)

It starts Top Down!

 

 

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Your Secret Weapon: Video is about engagement and retention!

June 10, 2015

I love video blogs!   Video is so trusted and engaging!  Now I know that retention is also stronger!

Use video whenever you can !

video rocks

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Digital Marketing Comes of Age

May 27, 2015

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