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How do you balance Social and the Workday?

February 7, 2013

I love to multi-task and social really enables me to do more than one thing at a time.

However, the study by (Visual.ly) showed that

  •  The typical worker is interrupted once every 28 minutes on average.
  •  28% of the average work day is spent on interruptions and recovery time.
  •  45% of workers believe they are expected to work on too many things at once.
  •  And tasks done in parallel take on average 30% longer to complete than those performed in a sequence

So what are my secrets to getting more done with social:

  1. I schedule social time in.    15 minutes at the start of the day, middle and end so that I can focus on listening and learning.
  2. I plan my social calendar.   On the weekend, I plan my blogs my subjects to focus on, and even the tools of the week.
  3. I focus on what’s important with social analytics tools that help me sort through the rivers of information.
  4. I focus on the relationships and engagements.
  5. I love experimenting and look for surprises and learnings in everything (like see my last blog on the Ducks!)  If you don’t look, you won’t see it!

What would you add?

One comment

  1. I allow myself to react. Because being relevant means that responding to real time events is important. E.g when I took time out from an event to explain the #hmvxfactorfiring situation http://blog.actiance.com/2013/01/31/what-to-do-when-social-goes-bad-the-lesson-



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