BIZTECHBUZZ in the world of social, cognitive, IoT and startups
Gang: Thanks for the great feedback on the Social Business Coffee Breaks! I will continue these each Monday but want to hear from you!
Comment, Tweet, LinkedIn, text me.. your challenges, ideas so that I can continue to serve you new ideas, and fresh approaches! What do you want me to focus on next!
Social transforms businesses at the process level.
Working toward success in your business on embedding social into all elements of your business. This can help marketing on branding in the 4th dimension, sales with client service and identifying new opportunities, HR with their talent retention challenges, and more!
How do you start social?
Social currency is a hot topic. What’s your social currency? Do you know?
Take a viewing!
Our IBM CEO Study of over 1700 CEOs, articulated that CEOs are finally opening their eyes to Social
Do you think this is doable at our CEO level today? What are you doing with your CEO to get them “using” Social and driving a Social Business!
All! Thanks for your viewing of our Social Business Coffee Break!
Today this is a topic of great interest to a group of our followers! It is on my favorite saying “Culture Eats Strategy for Lunch”.
This video tries to drive home how you start to assess and change your culture.
I was intrigued by all the Social Media Activity for the Queen’s Julibee and so wanted to compare to July 4th!
Here’s what I found! Do you know of more special Social Media action on the 4th? If so, please share!
1. Dog Bless. This social blitz is for a great cause, those affected by Post-Traumatic Stress Disorder (PTSD). This social media challenge leads up to July 4th. Dog Bless has vowed to pair a service or companion dog with a war veteran for every 1,000 follows on Facebook, Pinterest and Tumblrthat Dog Bless.
2. An Independence Day photographic essay on the relation of social media to the forming of American democracy!
Happy Monday and for those of you in the US — Happy 4th of July Week!
I love this week’s coffee break. It is all about “Smart Social”… listening to your client, learning what they value, and then delivering that value!
I received news that one of my favorite Uncles had died while I was traveling. It was not expected and I immediately began to think of all the times my Uncle had taken me to lunch during college, provided great advice, and showed kindness to others but humbly, donating moeny to my cousin;s (who is a Priest) homeless shelter without ever telling my cousin.
But for me, during this time, I discovered that my Uncle had also been awarded a Purple Heart. I knew he had been in the Army, and that the experience impacted his life forever. But I had never heard what happened. He wouldn’t talk about it. But I discovered this story during this past weekend. And I wanted to know more.
The Army posted to its Purple Heart Community my Uncle’s Obitrary. And a friend of my Uncle posted a comment so I reached out to him. I asked him to tell me about my Uncle in the war and what had happened.
And the Power of Social that I evangelize about in the business world touched my heart. My Uncle’s friend used this community to save a story for our family. This friend that we didn’t know about was a retired Lawyer now and he wrote me things about my Uncle I never knew. He had been drafted into the Army during WW II and served in the Infantry. But I didn’t know he was at D-Day on the Beaches of Normandy in the 3rd wave to hit the beach. I didn’t know that he was struck by an enemy bullet in the arm while he was helping another troop member. And I didn’t know that he requested no ceremony for this honor because he felt like he was “doing his duty to his country”. There is more, but I won’t bore you with it. But this day was special to me for a lot of reasons and one is this social touch.
Yesterday, I did my Uncle’s Eulogy. It was hard. He was always a man of faith and family to me. He was always 100% Lithunian to me. But I learned what a man of Freedom he was.
I have watch funerals on TV where Taps is played. But until you have heard it live, and felt its impact, you don’t know how powerful it is. I thank my new friend who came to the funeral who gave me this new story through social forms. I thank the Army yesterday for their respect and powerful impact at the funeral. And know that my Uncle will live in my heart forever.
His story will now live on forever.
Happy Monday!
Our coffee break today is on microblogging, one of my favorites things to do! I love the 140 characters in Twitter! But there is so much power to using this tool inside your organization too!
Take a peek!
Next week in London, the Collaboration Matters team along with IBM will present the Social Retail Storefront! See this LIVE next week Marketing Week Live !!!!
The old way is very static and not engaging!
Instead of mannequins in the shop window we have real people supplemented with plasma screens with Twitter feeds based on a brand/event specific hash tag. In this way, the barrier that separates the viewer on the street and the brand offering behind the glass is gradually ‘broken’ via the medium of Social networking. The viewer is able to join a conversation with relevant people inside the brand (e.g. handbag or show designer) and they are able with their digital interactions to actually shape the action that takes place in the Shop Window! How cool!!!
Furthermore, a viewer can be invited to join an elite private brand community (IBM Connections platform) where they will see and participate in conversations around design and development of the brands offering. They will then tweet about their experience inside the brand Community.
Outcomes – What has changed? The Window has become interactive and is alive and it delivers a live, targeted Community to the brand straight from the event The new “Social Shop Window” breaks the shop window and unites brand, consumer and company.
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