Next week in London, the Collaboration Matters team along with IBM will present the Social Retail Storefront! See this LIVE next week Marketing Week Live !!!!
The old way is very static and not engaging!
Instead of mannequins in the shop window we have real people supplemented with plasma screens with Twitter feeds based on a brand/event specific hash tag. In this way, the barrier that separates the viewer on the street and the brand offering behind the glass is gradually ‘broken’ via the medium of Social networking. The viewer is able to join a conversation with relevant people inside the brand (e.g. handbag or show designer) and they are able with their digital interactions to actually shape the action that takes place in the Shop Window! How cool!!!
Furthermore, a viewer can be invited to join an elite private brand community (IBM Connections platform) where they will see and participate in conversations around design and development of the brands offering. They will then tweet about their experience inside the brand Community.
Outcomes – What has changed? The Window has become interactive and is alive and it delivers a live, targeted Community to the brand straight from the event The new “Social Shop Window” breaks the shop window and unites brand, consumer and company.