Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Social Retail Storefront – Take a look at the Future! #socbiz #ibmsocialbiz #sbs

Next week in London, the Collaboration Matters team along with IBM will present the Social Retail Storefront!   See this LIVE next week Marketing Week Live !!!!

The old way is very static and not engaging!

Instead of mannequins in the shop window we have real people supplemented with plasma screens with Twitter feeds based on a brand/event specific hash tag.   In this way,  the barrier that separates the viewer on the street and the brand offering behind the glass is gradually ‘broken’ via the medium of Social networking.  The viewer is able to join a conversation with relevant people inside the brand (e.g. handbag or show designer) and they are able with their digital interactions to actually shape the action that takes place in the Shop Window!  How cool!!!

Furthermore, a viewer can be invited to join an elite private brand community (IBM Connections platform) where they will see and participate in conversations around design and development of the brands offering.  They will then tweet about their experience inside the brand Community.

Outcomes – What has changed?  The Window has become interactive and is alive and it delivers a live, targeted Community to the brand straight from the event   The new “Social Shop Window” breaks the shop window and unites  brand, consumer and company. 


  1. Fantastic stuff Sandy. The team at Collaboration Matters have shown their thought leadership and innovation yet again! Also great to see Kudos Badges for IBM Connections being used to motivate and engage the customers to be involved with the brand Community. I see they have also customized some of the Kudos Badges to relate better to their audience! Awesome!

  2. It will be interesting to see what this is all about. I can’t quite make out what the screenshot with Connections/Kudos is all about. Do you know if this event will be streamed live anywhere? Sounds like big announcment.

  3. I forgot to mention that I absolutely do love Kudos badges!

  4. Great shape of things to come, Sandy!
    Some smarter retail dreams from a not so millenial person- what if the store-front windows were giant touchscreens. What if mini spaces, about 14″ square, belonged to me and spoke to me, when I went window-shopping at Macys and pressed my nose while looking through the glass. That’d make me decide if I liked Macys and if it were best of all

  5. Harini Srinivasan

    June 27, 2012 at 6:14 pm

    this is amazing! Will we eventually have people talking to each other, in addition to the brand teams, about the various products? Not just twitter but using Connections that belongs to the brand?

  6. Sandy,

    We have just completed Day 1 of the event and its been hugely interesting and exciting. I have written a short (and somewhat rushed) blog post that summarizes the days experience. Hope you enjoy! 🙂

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