My mom used to tell me that God gave me two ears and one mouth because I was to listen more than talk. In Social Media, listening acts as a guide, through the magical and interesting world of the blogosphere.
Listening should be a passion and an ongoing process that is necessary to keeping your strategy fresh and competitive. It enables you to find opportunities, potential new stakeholders and enables you to proactively manage Social Trust.
The value of listening is that it assists you in understanding your prospects, clients, and of course, your competitors. It leads to action and awareness of conversations which will compel your company to respond.
Since your URL isn’t just your website anymore, but everywhere you are on the web, listening is important to your digital presence. You are building a brand through images and test, and your head is on the “guillotine” everyday if you just rest and don’t stay totally tuned in a systemic approach. Business, corporation related and societal events and basically everything is simply interconnected and needs dedicated listening all at the same time.
How do you listen? I use IBM Connections internally, and IBM Analytics externally and also set google alerts, Hootsuite and check Tumblr for trending topics. What do you use?