Women Rock Social !October 3, 2013
Tonight I was doing a little reading on woman and men in the Social World.
Did you know that:
- 74% of women were users of social networking sites, compared with 62% of men. (Source: Pew Research Center)
- 25% of online US women use Pinterest, compared to 5% for men. (Source: Pew Research Center)
- Moms are 16% more likely than other women to visit Facebook daily (85% vs. 73%). (Source: Performics)
The biggest difference in engagement that I found to date was about the type of tools that are used. What do you think ? Are there other differences?
Posted in adoption, Blogs, IBM, Marketing 2.0, Marketing 2.0, Social Business, social marketing, social media, Web 2.0, women | Tagged adoption, best practices, big data, BLOGHER, Facebook, social marketing, social media, sxsw, Women |