Social media is used everywhere and is crucial to think through as a sales avenue:

  1. 1 of 5 minutes is spent online
  2. 3 in 5 IT decision makers learn about new products
  3. 57% of decision made before Sales contact
Social selling drives (per Aberdeen Group, Collaborate, Listen, Contribute: How Best-in-Class Sales Teams Leverage Social Selling, Nov 2012)
  1. 30% more team attainment of sales quota
  2. 21% more reps achieve quota
  3. 15% increase in customer renewal rate

Who is a Social Seller?   The social seller doesn’t just use social tools — they have a different approach.   They are:

  1. A Trust-builder
  2. An Idea challenger
  3. A Customer Advocate
  4. A Conversation Partner
  5. THE Go-to Person
sales quote