I was just at the IMPACT conference, and a new term came up — A business in motion! I loved it. It is dynamic and a living organization! A business in motion is ready to meet customers on their terms, with a complete understanding of each customer, used to create deeper, more meaningful engagements.
Here’s what I learned about in terms of the imperatives for a Business in Motion!
5 key imperatives:
- Put mobile first, because this is the first point of engagement for your customers, partners and employees.
- Social Everywhere. Reinvent the way you work in the market — this is the new norm.
- Reinvent your design and business processes to meet new expectations for instant, seamless and insightful interactions
- Adopt a flexible and secure integration model so that back-office systems can keep pace with rapid change
- Be Insight and Data Driven to uncover opportunities, build efficiencies and make informed decisions
What do you think?
When the world of competition expands we need to take every opportunity to make our solutions as personal as possible.Some things will never change though long term success has always be the result of preparation and perspiration.
Nice summary Sandy. My take away is that businesses in motion put people (employees, customers) first and the related technology (mobile, social) becomes a natural extension to help them succeed. Happy to see this convergence. Thanks!
Thanks for the comments.!
Nice one, Sandy. Great points! Social is everywhere indeed. It is the new norm. Time to reinvent. Social is the way forward, Collaboration is the way to go, Social Business is the future.
You said! Time to reinvent!
Sandy thanks for this post. I find it fascinating that you used the term a living organization. THe title of my book is “The Living Organization” and it explains how an organization can make the transition to a more flexible, viable business in motion.
Norman Wolfe
http://www.quantumleaders.com
http://www.thelivingorganization.com
I’ll have to get the book!!! Is it on the Kindle?!