Happy Halloween! This is what scares me on Social!!! 1. Anyone who says " I want a Social Presence because I read about it on the plane!" This view of social presence is spooky as it shows lack of understanding about social! I heard from so many CEOs or Senior Leaders that they want a [...]
Hurricane Sandy drove massive issues throughout the East Coast, and in my neighborhood. It resulted in a Social drive in all social tools. "There are now 10 pictures per second being posted with the hashtag sandy" per instagram, like the below from my neighborhood. Twitter was also alive with #sandy (yes, my name) and more. [...]
Social did transform the culture; It revealed it! Clarrisa Felts Lowes #socbiz #ibmsocialbiz #bizsocialmedia #ls13
This past week we had the first annual NAFE Business of Social Media conference! Along with 183 other women, we learned about Social and the opportunity for all companies, and for all women! This week in honor of Clarrisa Felts, the VP at Lowe's in charge of diversity, inclusion, and collaboration, our Social Business Coffee [...]
Reliance Life Insurance wanted to enable hyper-growth by building a 'virtual office' to accelerate the growth in their business. They designed a Lifeline social-portal that delivers services to all of Reliance’s key stakeholder groups: customers, prospects, employees, and agents. The portal provides customers with a one-stop experience through which they can research and purchase insurance [...]
Tribal Reference Stories! Social Business Communities Work! #ibmiod #ls13 #socbiz #ibmsocialbiz #ibm
Last time I was in Austin, I met with the Children's Medical Center of Dallas at a Social Business Panel. Learn from this team -- they are doing some incredible things! The Medical Center wanted a way to help patients and families learn from one another's experiences and improve education and support networks, with the [...]
Tribal reference stories! Short and Sweet on power of Social Analytics! #ibmiod #ibmsocialbiz #socbiz #ls13
At the IBM conference in Las Vegas, we heard the strong message that Social Analytics made a huge difference! Here is a great case study for emphasizing this point! Amadori is a 100-yr old Italian food company that wanted to better market its products to a younger audience. Using social analytics, they listened and learned [...]
One of my favorite areas that social impacts is Social Learning. I am a very visual learner and love to learn from others. It fits me very well, and fits most companies need to train their #1 resource: Their People! Take a listen and let me know your thoughts!
I was recently in Istanbul at the WebIt 2012 conference and was thrilled with my crossing of the Bosporus Bridge. Interestingly, as the Bosporus strait is the boundary between Europe and Asia, the bridge actually connects two continents. How cool is this !!! This bridges takes and connects Asia to Europe. I immediately thought of [...]
Don't know if you saw this report, but I checked out the latest Interbrand report (this is in its 13th year). Coca-Cola remained #1, and Apple jumped sto #2, for its success in emerging markets over the past year. For the ranking, Interbrand examined three key aspects that contribute to a brand's value: The financial performance of the [...]
Social Business Coffee Breaks! Thanks to IBM clients for #1 from IDC 3 years in a row! #ls12 #socbiz #ibmsocialbiz
Happy Monday! Did you know that IBM Connections reached 1M users just after Facebook? IBM is world class in Social! Thank you for trusting us with your transformation !