Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Most Valuable Global Brands: Coca-Cola, Apple, and IBM #ibm #interbrand #ls12 #ibmsocialbiz

Don’t know if you saw this report, but I checked out  the latest Interbrand report (this is in its 13th year).  Coca-Cola remained #1, and  Apple jumped sto #2, for its success in emerging markets over the past year.

For the ranking, Interbrand examined three key aspects that contribute to a brand’s value:

  1. The financial performance of the branded products or service.
  2. The role the brand plays in influencing consumer choice.
  3. The strength the brand has to command a premium price, or secure earnings for the company.


  1. Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, The Coca-Cola Co.
    Spoke at Fortune Most Powerful Women Summit (Tues 10/2 at 3:25)
    on How to build a mega-brand in social media.

    Some interesting perspective on how Social Media has changed Coca Cola’s approach and what they do to engage their customers..

  2. If only it were true!

Leave a Reply

Your email address will not be published.