Don’t know if you saw this report, but I checked out the latest Interbrand report (this is in its 13th year). Coca-Cola remained #1, and Apple jumped sto #2, for its success in emerging markets over the past year.
For the ranking, Interbrand examined three key aspects that contribute to a brand’s value:
- The financial performance of the branded products or service.
- The role the brand plays in influencing consumer choice.
- The strength the brand has to command a premium price, or secure earnings for the company.