Most Valuable Global Brands: Coca-Cola, Apple, and IBM #ibm #interbrand #ls12 #ibmsocialbiz

October 16, 2012

Don’t know if you saw this report, but I checked out  the latest Interbrand report (this is in its 13th year).  Coca-Cola remained #1, and  Apple jumped sto #2, for its success in emerging markets over the past year.

For the ranking, Interbrand examined three key aspects that contribute to a brand’s value:

  1. The financial performance of the branded products or service.
  2. The role the brand plays in influencing consumer choice.
  3. The strength the brand has to command a premium price, or secure earnings for the company.


  1. Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, The Coca-Cola Co.
    Spoke at Fortune Most Powerful Women Summit (Tues 10/2 at 3:25)
    on How to build a mega-brand in social media.

    Some interesting perspective on how Social Media has changed Coca Cola’s approach and what they do to engage their customers..

  2. If only it were true!

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