Monthly Archives: July 2011


July 2011

Social Business: Lifecasting, Crowdsourcing, and ?! #socbiz #

By |July 29th, 2011|

Thinking through the "uses" of social, the list below came from a worksession in DC where we were more focused on the use of Social Tools vs just the Tool itself.! Did we leave anything out?  Lifecasting - like blogs where you document your activities or thoughts Crowdsourcing - like ideation --> innovating! Gaming Dynamics [...]

Social Business: Future of Marketing 2.0 Challenge! #socbiz #ibmsocialbiz #icsfsa

By |July 28th, 2011|

I cannot wait for the Future of Marketing today at July 28th at 1pm ET (10am PT/6pm BST).   The event kicks off the story of Sarah DeLash, a fictional senior marketer who's trying to reinvent her brand for a rapidly evolving world.  Sarah's challenge: to launch an integrated marketing campaign, across multiple channels and platforms, that not [...]

Social Business: What does it mean to be HUMAN and SOCIAL?! #socbiz #getsocial11 #icsfsa

By |July 28th, 2011|

I am here in DC with Keith Yamashita and SY Partners! With a group of companies, he led us through the What does it mean to be human and social!?  The bottom line:  Don't fight both!  You are human -- don't lose that when you go online!! We first answered a question "If you were [...]

Social Business: David Beats Goliath #socibiz #ls11 #getsocial11

By |July 27th, 2011|

I had asked my team to share with me stories where they had leverage Social Tools.   Here's a pretty cool real world example of that philosophy in action told to me in Dallas Texas by Duffy Fron!   "David beat Goliath in Cary, NC this week" - that was the headline after a small band [...]

Social Business Word of the Day! #socbiz #getsocial11

By |July 26th, 2011|

Today's Social Business Word of the day is Tipper.  It is one of my favorite because if you do know know who your tippers are, then your efforts in social will not be as effective as they could be. Tipper.  Someone who influences the rest of the clients and potential clients online and offline, usually [...]

Social Business: Do you see anything missing?! #socbiz #icsfsa

By |July 21st, 2011|

Do you see anything missing from this truck?       Businesses are changing how they communicate with their customers. The telephone, an email address, and even a web site URL are often being replaced with social networking icons, near-universal symbols that direct customers to interact with a business via Facebook and LinkedIn, or to [...]

Social Detox?! #socbiz #ibmpartner #ibm #getsocial11 #icssfa

By |July 20th, 2011|

This past weekend I watched a segment on Social Detox.   What is Social Detox?  It is about "you" giving up all your "devices" like your iphone, ipad, computer, and gaming platforms and go to the "real" world! According to a recent survey by American Express, 79% of travelers expect to remain connected to their mobile [...]

Social Business: “If all U.S. Internet Time was Condensed in 1 Hour” #getsocial #icsfsa #socbiz

By |July 18th, 2011|

I found this quite interesting!  If all US Internet Time was condensed into an hour. The fastest growing usages would be: 1.  Social Networks/Blogs 2.  Portals 3.  Instant Messaging 4.  Games

Social Business: Monday Word of the Week! #socbiz #icsfsa #getsocial11 #ibm

By |July 18th, 2011|

Happy Monday! This is our series on Monday of new Social Business Words, that didn't exist before Social came on the scene!  At the end of the series, I will share a full glossary of terms for your use! Today's term is one of my favorites!  Social Business Digital Council! A Social Business Digital Council is [...]

Social Business – First of a Kind Twitter TownHall! #socbiz #getsocial11 #ibm

By |July 13th, 2011|

Last week, President Obama hosted a TWITTER Town Hall Meeting, a first of it's kind.    Tens of thousands of questions were tweeted to #AskObama on Twitter about the economy, health care and other important issues. The response was amazing.” Goals of the Twitter Town Hall – 1.Amplify the president’s message by making it available in [...]