Today’s Social Business Word of the day is Tipper. It is one of my favorite because if you do know know who your tippers are, then your efforts in social will not be as effective as they could be.
Tipper. Someone who influences the rest of the clients and potential clients online and offline, usually about 5% to 10% of your product’s or category’s population.
Who is a tipper? Those who have the most influence on YOUR market.
Some common ways to determine your Tippers:
- KLOUT score
- Cognos Consumer Insight
How do you find your Tippers?