h1

Social Busines Jam — Jamming Away!

February 11, 2011

For the 3 days we have been jamming — or brainstorming — on how to become a Social Business.

Over 3500 people, from over 80 countries, commented over 1800 time! Some highlights day by day are below and more will be coming. I’d love your biggest take aways.

Some highlights of the most active conversations taking place on Day 1:
Sandy Carter, Vice President, IBM Social Business, Collaboration, and Lotus Sales and EvangelismEvery business needs a Social Business “GM” – This discussion gets to the importance of leadership and commitment to this new way of working

John Woodworth, Manager, 3M Lab CollaborationHow can the retired employee still contribute? – A fascinating discussion about the value of alumni participation in your business

Day 2:
Lauren Walker, IBM employeeCan you measure the ROI of social media? – An interesting debate on ‘return on investment vs return on engagement’

Scott Smith, IBMerFor the 75% who don’t post — Automated Expertise? – Is this a key enabler for social adoption?

Keith Yamashita, Chairman, SYPartners“Seeing” – It’s literally becoming harder to “see into the eyes” of customers. What does this mean for social businesses?

Sarah Siegal, IBMer
Your Anxiety Is My Serenity and Vice Versa – Oversharing vs. the “unconcerned”

Day 3:
Philip Streck, IBM Business Partner
‘How to create culture in remote companies.’ – How can we leverage social technology to build culture within an organization who’s employees never meet?

Larry Hawes, Analyst‘Middle Management’s Role in Social Business’ – How will their role evolve and are they really ‘in the middle?’

Jon Iwata, SVP, Marketing & Communications, IBM‘The “second funnel’ – How social media has put into the hands of everyone the tools of information production. Individuals have a printing press, a broadcast studio, the means to run ad campaigns, host events, organize and rally. In short, everyone has their own funnel.

What were your key take aways?   Sandy

2 comments

  1. I actually liked the conversation someone started about IT involvment leading the Social Business evolution. I thought that was a very busy thread too


  2. I made a posting about the content and my thoughts.
    http://planetlotus.org/8128ec

    I was slightly disappointed in the participation of the stakeholders that were highlighted though.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 28,394 other followers

%d bloggers like this: