BIZTECHBUZZ in the world of social, cognitive, IoT and startups
Happy Monday and welcome to today’s Social Business Coffee Break!
Today we are continuing the series on Top Social Business Use Cases. This one is how to leverage social to have more successful acquistions! It makes sense – right. Social helps with communication, ideation, and integration. All the things that companies need to retain the top talent in companies that have been aquired.
Tell me what you think!
I am truly excited to be taking on a new role here at IBM! As General Manager of Ecosystems, ISVs and Entrepreneurs or our IDR group, I look forward to the opportunity to work with a wide range of talented and innovative business partners, clients and IBMers to help enhance IBM’s position as a leader – fostering growth and success through influencer partnerships. I’m hitting the ground running. Here’s a few areas I am focused on…
First, nurture our Startup partners so we can achieve more together! IBM’s commitment to the entrepreneurial community is stronger than ever and will continue to grow, as evidenced by the success of the
IBM Global Entrepreneur Program
Since 2010, this program has helped launch more than 500 new businesses in key areas such as green energy, health care and transportation. How? By nurturing startups, bringing them into our 121,000-strong business partner ecosystem and helping them get their technologies ready for market. IBM’s work with startup companies helps us build and strengthen new markets such as cloud, mobile and big data/analytics. It also extends our geographic reach — for example, to companies like Sproxil in Africa.
Second, continue to grow the IBM SmartCamp initiative. Past SmartCamp participants have gone on to generate more than $90 million in VC/Angel funding following their work with IBM. With your help, I intend to deepen our commitment – focusing on nurturing and deepening our relationships with Startups so we can achieve broader success with more partners.
Finally, in an effort to spur ecosystem growth, we will focus deeper on our fundamentals: drive awareness to recruit new ecosystem partners; work closely with partners to enable our technologies with their solutions; and actively drive our go-to-market activities and sales engagements.
We will continue to focus on strategic initiatives, including Smarter Analytics, Social Business, Mobile and Cloud computing and our overall Big Data strategy. And we will show our partners and customers how they can use IBM expertise and resources to drive results through our “Learn – Build – Sell” model:
Learn: Understand the benefits we offer our partners and increase their technical and business expertise
Build: Differentiate partner solutions using our resources, and collaborate with leading technical experts
Sell: Expand the ecosystem network and drive demand for joint solutions
With our combined energy, innovation and expertise, I’m confident we can make it happen.
Time to get moving and I’d love to hear from each of you on how I can assist!
Happy Monday! Today’s Social Business Coffee Break is featuring a surprise use case — Safety. I love this one as it does have high ROI in reduced worker’s compensation but the ROI I love is saving employees from injury.
Take a listen!
Did you know that CEO’s & CIO’s identified “Insight & Intelligence” as the number #1 focus over the next 3-5 years? Doing Social without Analytics really doesn’t make much sense in today’s world.
According to IBM’s CEO Study, C-level executives are worried about enhancing customer loyalty and better understanding what customers want.
We are calling this Socialytics — a way that companies can simply collect big data across the social spectrum, and within seconds conduct complex analytics functions that show what your customers are saying and buying. What your competitors are saying and doing. And what is happening in the markets in real time.
It is the combo of Social + Analytics + Big Data!
Essentially we are providing valuable insights and intelligence to business executives so they can make more informed business decisions.
I think this is core to Social — being able to combine the analytics with the social data.
Check out their story!
Happy Monday! The next few weeks we are covering the top 6 Social business use cases that drive the best ROI.
Have a listen and tell me your thoughts!
5 seconds of engagement ! Wow! Why? Because research shows that you have just 5 seconds to engage a customer before they decide to go to the competition
To turn customers into advocates you need to provide an experience that is compelling, relevant, empower and consistent.
If you succeed you, like some of our customers, can achieve increased revenue, increased effectiveness in outbound marketing , and increased customer satisfaction.
Childrens Medical Center Dallas is a great example!
They embedded social services in with personalized patient information to create a supportive and informative self service capability to transform their overall patient care process. If patients come and get the relevant information they need, in a rich media experience they expect, then the digital experiences the medical center provides demonstrates that the staff knows their patients and what they need. They retain their “patients” for 5 seconds!!!
This provided an increase in sales and reduction in costs. Convincing ROI.
Again the ROI of the exceptional digital experience is striking in how it can accelerate business processes and support more responsive and personalized customer relationships.
Deliver a compelling experience to a employees and customer however they want to engage with you – tablet, smart phone, web-browser – thanks to responsive design out of the box.
An similar example is from the Netherlands with Omron!
Omron provides access to experts and expertise through integrated social capabilities to create a social portal. This brings all the information and expertise around a specific customer to one place for easy access. The intranet provides the employee with the same consistent (on any device), compelling (rich with graphics and media), relevant (providing them with only the resources and processes they need) and empowering! Empowered Omron employees are more confident with and responsive to customers and can build the kind of trusted relationships that sustains greater customer loyalty.
5 seconds of engagement that matters!!
Happy Tuesday! Today we are on our Second in the Series on the Top ROI ways to leverage Social in your business!
Happy Monday! This is the start of another Social Business Coffee Break series on the top 6 Social Use Cases That Drive the Highest ROI!
I’ll do this overview and then one per the business pattern that drives high return and actions on how you could start your company journey with it!
I get alot of questions on the elements of a Social Business Platform.
Our view is that you need 4 capabilities:
Social Networking, Social Analytics, Social Integration, and Social Content
Today I will share key Social Networking capabilities!
Profiles – Find the people you need based on their expertise projects and responsibilites based on the information on the person like certifications, background, and other key information. The profile has information that helps you socially find expertise, open up communications, and keep your networks informed.
Communities – Create, find join and work with Communities of people who share a common interest, responsibility or area of expertise.
Bookmarks – Save, organise, and share bookmarks. Discover bookmarks that have been qualified by others with similar interests and expertise.
Blogs enable you to present your ideas, get feedback from others, learn from the expertise and experience of others who Blog! Usually videos and other rich media make this more adoptable!
Activities: Organize your work, plan next steps, and easily tap into your expanding professional network to help you execute your everyday deliverables faster.
File – Upload and share any type of file with colleagues and communities. Store versions and view downloads comments and ratings.
WIKIS – Wiki spaces for individuals, groups and communities to co-author pages. View changes across pages, ratings and comments.
Forums – Ask questions brainstorm ideas, and leverage the expertise of the people in your organization.
Recognition Badges, Levels – Encourage sustained user adoption, educate and reward users for engaging and contributing.
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