Happy Monday! Yes I am at NRF today but see the breadth of questions coming in from IBM’s announcements last week on Watson so I would like to summarize in a blog post!
With the introduction of the new Watson group comes a host of supporting activity including a new headquarters in Silicon Alley section of New York, over 2500 professionals staffing and over a Billion dollars in funding.
I have met many “famous” people but none that have touched me like Mandela.
It was just a fleeting moment really — I was with a key group that had traveled to South Africa. Since I was supporting a very important person from the US that was scheduled to meet with Mandela, I was told to stay in the background during the meeting. I was allowed to go into the room to learn and listen.
But I was pleasantly surprised when he didn’t let me stay in the background but shook my hand and asked me some questions! His smile and demeanor made you feel like you mattered.
In that short instance, I realized what greatness really meant. Making everyone feel like they matter, listening, and leading.
He touched my life in 5 minutes or less. Whose life have you touched? Nelson Mandela once said, “It always seems impossible until it is done.”
You can make a difference! Do the impossible!
You have to watch this one! This behavior way of blending recommendations will have a major impact on the market!
Top 5 Questions on Social!
I was just looking at the Top 5 questions companies have about Social Media and in the Top 5 is “How do I create a social strategy?” In fact 83% say this is THE most important question to answer.
Companies around the world are now focused on becoming Social Businesses, estimated to be a $100B market by 2015. In the past, Social Media was top of mind for marketing and PR executives, with the focus on leveraging social tools like Facebook, Twitter, LinkedIn, and communities as a new form of media. As these social techniques have advanced, businesses are now applying their value to more than just marketing and public relations but to all processes in a business – including Human Resources, Marketing, Sales, Customer Service, Supply Chain and more. A Social Business is one that uses these social techniques in all of its business processes.
As I have traveled around the globe to over 78 countries, this trend is a global one. According to the GlobalWebIndex Survey of over 51K web users, use of social tools is now mainstream in all countries but Japan having over 50% of their population using the tools. Communities are the number social tool being used, with Facebook is the dominating communities, except in Russia, Netherlands, Japan and China where local brands dominate. So with this major focus, how does your company start the journey?
So how do you do it?
Based on working with thousands of clients, below is a way to create your personalized Social Business Agenda.
A – Align your goals and culture to be ready to become more engaging and transparent. Do not underestimate the task ahead of you. Culture eats strategy for lunch. Take a look at IBM’s Social Computing Guidelines as a way to get started!
G – Gain Social Trust focuses on finding your fans, friends and followers, and forming best friends from your tippers or most influential clients or outside parties. It dives into what social trust is all about and how you instill it.
E – Engage through experiences focuses on how a company can engage its clients and employees and dives into gaming, virtual gifting, location based, mobile, or other stellar experiences to drive that engagement.
N – “Social” Network your processes. Since this is about business, figuring out how to add social technqiues to your processes is critical. Think about customer service — adding in Twitter to address your customer’s concerns. Or Crowdsourcing for product innovation, or Communities for incrementing your marketing processes around Loyalty!
D – Design for Reputation and Risk Management! This is the #1 areas of focus for the C level — managing the risk of having your brand online, your employees being your brand advocates, and even your clients becoming your marketing department! I think the value outweighs the risk .. but see how to develop a Disaster Recovery plan as you plan for the worst, and expect the best!
A – Analyze your data! Social analytics are the new black! You need to see the patterns of sentiment, who your tippers are, and listen daily !
My mom used to tell me that God gave me two ears and one mouth because I was to listen more than talk. In Social Media, listening acts as a guide, through the magical and interesting world of the blogosphere.
Listening should be a passion and an ongoing process that is necessary to keeping your strategy fresh and competitive. It enables you to find opportunities, potential new stakeholders and enables you to proactively manage Social Trust.
The value of listening is that it assists you in understanding your prospects, clients, and of course, your competitors. It leads to action and awareness of conversations which will compel your company to respond.
Since your URL isn’t just your website anymore, but everywhere you are on the web, listening is important to your digital presence. You are building a brand through images and test, and your head is on the “guillotine” everyday if you just rest and don’t stay totally tuned in a systemic approach. Business, corporation related and societal events and basically everything is simply interconnected and needs dedicated listening all at the same time.
How do you listen? I use IBM Connections internally, and IBM Analytics externally and also set google alerts, Hootsuite and check Tumblr for trending topics. What do you use?
What is big data anyway? It is the flood of information that is available today. Did you know that every day, 2.5 billion gigabytes of data are created in a variety of forms, such as social
media posts, information gathered in sensors
and medical devices, videos and transaction records? Why .. that’s Big!
Why is Big Data important? Being able to capitalize of that data gives you better insight and makes you more competitive.
IBM’s Institute of Business Value just published a study on the 9 Levers of Differentiation for Big Data. The research makes it clear there are specific activities that can help organizations accelerate value creation and simplify analytics implementation.
Those 9 levers are:
1. Know the Source of Value. Focus on actions and decisions that generate value. Organizations realizing value from analytics solutions are those that can readily measure their impact.
2. Culture. Those cultures that support the availability and use of data and analytics see higher value from analytics and data.
3. Executive Support and involvement. Infusing the use of analytics into an organization’s culture typically requires advocacy and action from the most senior levels of
4. Measurements. Evaluating impact on business outcomes.
5. Trusted data and data management practices. Decision makers must have confidence in the data before they will use it to guide their actions.
6. Disicplined approach. Leaders use a financial rigor in analytics funding process.
7. A great software platform. You need integrated capabilities delivered by software tools to take advantage of big data.
8. Organizational confidence in the data and the skills.
9. Focus on Skills. Development and access to skills and capabilities. There is a huge analytics skills gap. Those leaders focus on training a great team.
Download the full report: www-935.ibm.com/services/us/gbs/thoughtleadership/ninelevers/
I overheard today someone discussing not wanting to live their life in a “fishbowl”. And then I thought about our social world. We actually do everything in a Digital Fishbowl. The new generation (we call them generation C – connected and in control!) grew up this way and so it feels natural.
But what really are the benefits and the concerns to this new world?
What do you think? Do you like living in a digital fishbowl?
So I was reading this weekend — with my broken leg, there is not a lot to do! I learned some interesting things about how to drive more from Twitter — quite simple actually — just ask.
In an analysis by Twitter, they found that 4 core ways to get great results from your Tweets are:
1 Ask for a download. Explicitly asking people to download accompanied by a link increases URL clicks by an average of 13%.
2 Ask for a Retweet. Explicitly asking people to retweet increases retweets by an average of 311%.
3 Ask for a follow. Explicitly asking for a follow increases followers by an average of 258%.
4 Ask for a reply. Explicitly asking for a reply increased replies by an average of 334%
So would you guys please follow me on Twitter at sandy_carter and subscribe to my BLOG! Pretty Please!