Social Sandy at IBM

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

What are the attributes of a Social Advocate?

Yesterday I spoke to my team on how to be more of a Social Advocate.  This Advocate role is very important to companies because studies show that more people listen to word of mouth vs brand content.

Since I had this as our #1 question, I decided to do a quick blog entry on it as well to share more broadly!

A Social Advocate is a person who is passionate about your brand and references you in the normal course of business.  The recent Global Web Index, found that exclusive content motivates 21% to become a advocate brand.

Their characteristics are those of a Trust-builder, an Idea challenger, and a client advocate.  They specialize in the art of the conversation, asking questions, listening, and sharing a point of view.   They become the Go-to Person, …not just present in Social Media, they position themselves as credible and influential sources in customer networks.

Are you an Advocate?

1 Comment

  1. Learning to be an advocate !

Leave a Reply

Your email address will not be published.

*

© 2016 Social Sandy at IBM

Theme by Anders NorenUp ↑