Yesterday I spoke to my team on how to be more of a Social Advocate. This Advocate role is very important to companies because studies show that more people listen to word of mouth vs brand content.
Since I had this as our #1 question, I decided to do a quick blog entry on it as well to share more broadly!
A Social Advocate is a person who is passionate about your brand and references you in the normal course of business. The recent Global Web Index, found that exclusive content motivates 21% to become a advocate brand.
Their characteristics are those of a Trust-builder, an Idea challenger, and a client advocate. They specialize in the art of the conversation, asking questions, listening, and sharing a point of view. They become the Go-to Person, …not just present in Social Media, they position themselves as credible and influential sources in customer networks.
Are you an Advocate?