Social Sandy at IBM

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Social Tip for FRIDAY! Create a Tribe !

 A tribe is a group of people connected to an idea, connected to a leader and connected to each other.  Being a member of a tribe not only changes the way you perceive the world — you see members of the group as insiders and nonmembers as outsiders — it changes your affiliation with the team.  You are no longer just a fan but you’re part of the family!

When you form a relationship with someone, your brain thinks of that person as being part of you.  This is called self-expansion.  With you use social engagement you form a self-expanding relationship with your clients.  This explains alot of the emotion you feel.   The companies successes and failures feel like your own.

1 Comment

  1. The magic of “belongingness” in a relational world!

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