Social Mail is here! #socbiz #ibmsocialbiz

March 12, 2013

Woo Hoo!

I am tingling as I use our new Notes 9 Social edition!  Not because it is a next release of Notes, but because it is an amazing Social tool!  It is Social Mail — here today!

Some people think e-mail has always been social, and others say email and social are like oil and water.

I think it’s a mix!   And that’s why I love it!  My husband says I like my cake and eat it too!  So with Social Mail I can do both — have mail and social!

Social mail is the seamless integration of everything — all your collaboration tools — where and when you want them. Often, that’s alongside your inbox.

And I mean everything.  All the new & cool social stuff like Profiles, communities, file sharing, real time audio and video communications, presence and more, all right there.  And I mean your desktop applications; your public social networks; your Tweets; and your other business applications.  All together. No switching, stopping, or waiting.

But social mail is is also about the integration of messaging into those other applications– shouldn’t my desire to communicate be freed from the boundaries of a traditional email client application?  Social mail is about having access any time & anywhere — on my PC, my phone, my tablet, on my desktop, and even in the cloud.

Social mail lets me focus on my idea or the business problem I need to solve.  Ultimately, a social mail experience is about empowering people to collaborate seamlessly and in context, so you forget about managing email and just get work done.


  1. Email is not going away soon so it must be integrated with the wonderful collaborative learning and social business tools that are emerging in the cloud. Adoption will be eased when these tools are less fragmented. Kudos!

  2. Well a major drawback of the existing mail system is that it doesn’t help collaboration instead increases the clutter. But still It would be difficult to completely do away with mails as it is the integral part of the workplace for more than 30 years. Social Mail or SMail:) or Social Augmented Mail (SAM) could be the answer!

    • Sanjey! I agree. I would love to just live social — but email will be around for a while so to make it have a social bent is a powerful bridge between the 2 worlds.

  3. Good post! Any time barriers, either real or preconceived, hinder people doing their jobs, they expend their efforts on workarounds. Integrating email content into an enterprise’s processes puts the focus on the process, providing real and sustained value.

  4. Congratulations on the release!

    • Thank you!

  5. I will be grateful if you continue this in future. Numerous people will be benefited from your writing

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