Social Sandy at IBM

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Social Tip of the Day! What is Social Currency! #socbiz #ibmsocialbiz #ibmpartners

What is Social Currency?  n. Value earned from the exchange of positive human interactions.  Usually measured by Trust.

trust

“Social currency” is replacing information as a key power driver of change.   The concept of earned influence is more powerful than paid elements like advertising.   Trustworthiness
is demonstrated by

  • Following through on commitments
  • Congruence in words and deeds – walking the talk
  • Acting with integrity and honesty at all times

Trust earns your Social Currency.   Remember social is about a relationship, not a broadcast or technology.   

My recommendation is that you take your great relationship skills online.  Focus on conscious, purposeful, mindful approach to managing relationships.  Relationship is 2-way!  So talk and listen, but listen first!!!

Ways to listen: 

  • Tweet scan
  • Friend feed
  • Technorati
  • Backtype
  • Boardtracker
  • Google Alerts
  • Google Blog Search
  • Talkdigger
  • Bloglines

What’s your social currency?

2 Comments

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