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Social Tip of the Day! What is Social Currency! #socbiz #ibmsocialbiz #ibmpartners

February 22, 2013

What is Social Currency?  n. Value earned from the exchange of positive human interactions.  Usually measured by Trust.

trust

“Social currency” is replacing information as a key power driver of change.   The concept of earned influence is more powerful than paid elements like advertising.   Trustworthiness
is demonstrated by

  • Following through on commitments
  • Congruence in words and deeds – walking the talk
  • Acting with integrity and honesty at all times

Trust earns your Social Currency.   Remember social is about a relationship, not a broadcast or technology.   

My recommendation is that you take your great relationship skills online.  Focus on conscious, purposeful, mindful approach to managing relationships.  Relationship is 2-way!  So talk and listen, but listen first!!!

Ways to listen: 

  • Tweet scan
  • Friend feed
  • Technorati
  • Backtype
  • Boardtracker
  • Google Alerts
  • Google Blog Search
  • Talkdigger
  • Bloglines

What’s your social currency?

2 comments

  1. Wow, marvelous blog layout! How long have you been blogging
    for? you made blogging look easy. The overall look of your web site is wonderful, let alone the content!


    • Thanks.



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