Social Tip of the Day! What is Social Currency! #socbiz #ibmsocialbiz #ibmpartnersFebruary 22, 2013
What is Social Currency? n. Value earned from the exchange of positive human interactions. Usually measured by Trust.
“Social currency” is replacing information as a key power driver of change. The concept of earned influence is more powerful than paid elements like advertising. Trustworthiness
is demonstrated by
- Following through on commitments
- Congruence in words and deeds – walking the talk
- Acting with integrity and honesty at all times
Trust earns your Social Currency. Remember social is about a relationship, not a broadcast or technology.
My recommendation is that you take your great relationship skills online. Focus on conscious, purposeful, mindful approach to managing relationships. Relationship is 2-way! So talk and listen, but listen first!!!
Ways to listen:
- Tweet scan
- Friend feed
- Google Alerts
- Google Blog Search
What’s your social currency?