Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

The Rainbow of Social ! #ibmsocialbiz #socbiz #ls12

Hurricane Sandy is gone and signalled it with a beautiful set of 3 rainbows on my drive home!!  While I am not back to normal from a power, phone perspective, we are blessed not to have any injuries, etc during the storm.  My heart goes out to those who are far worse off than us and we are happy to host many with what we have.

I love rainbows – and thought of the Rainbow of Social!

R — Reveal!  Social reveals your culture.  I loved Lowe’s quote:  “Social doesn’t transform our culture, it reveals it”.  Our cultural assessment helps you figure out ahead of time areas to work, areas to highlight, and how to get your employees and clients to help you!

A – Analytics – Social analytics help you to begin listening to the conversation!   These “colorful” conversations help us to listen to the market and the employee!

I – Internal Social – Take a look at using social inside your business to innovation and collaborate!  More companies use social now internally than externally!  Have you taken a look at the value here?

N -Nail the Process.  Social is about embedding  social value into the business process.  If you keep social over to the side it usually fails.   Make sure you study your processes and use social to make it more powerful.  Ask me how!

B – Brand Bank Accelerators!   You don’t have to look far in any media these days to see brand value increased or decreased by social!   As a marketer, these withdrawals from the brand bank are of concern.   Of course, the accelerator is social media.   With social media, any gap between what a brand promises and   what it delivers instantly reaches hundreds of people who in turn   reach thousands of people who in turn reach hundreds of thousands   of people.

O –Openness is being prepared to share and collaborate – something aided by social media. Openness and transparency will be new Leadership 2.0 characteristics!

W – What are you waiting for?   The time is now!   We need to move fast to social as it is a competitive advantage!


  1. Can you explain to me what #LS12 has to do with this blog post?

  2. Concerned New Yorker

    November 2, 2012 at 1:40 pm

    I think that the use of Hurricane Sandy as a vehicle for your marketing platform is in bad taste. There are many people dead, many who lost their homes or cannot get to their homes, gas shortages, hundreds of thousands of people without power. Please think before you use a tragedy to get your message across.

    • Sandy Carter

      November 2, 2012 at 1:45 pm

      I am touched personally here in NY. I love the rainbow to get the spirit of us back. I am sorry you took offense.

  3. Since social involves listening to your “community”, let me add my agreement to the first two posters. The use of hashtags such as #ls12, #ls13, #ibmsocialbiz, etc. in relationship to Hurricane Sandy (both this post and your one of a couple days back) does not reflect well on you or IBM. It comes across as insensitive and as a marketing ploy.

    I understand you’re all about “social” and that impression was probably not your intention. But in this case, you might want to reconsider the overuse of conference/vendor hashtags that have an extremely thin link to life-and-death events.

    And yes, I am using my real identity… I’m social that way.

    • Sandy Carter

      November 2, 2012 at 2:01 pm

      Point taken…..changed title, etc

      Thanks for the input. Since I am in this, I was trying to be sensitive and hopeful. I didn’t succeed there but working it!

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