IBM takes its Social Business focus to Africa. Africa is the next frontier, perhaps, as I read the latest ads from HSBC, the last emerging market!

South Africa is already in the social media era! South Africans leverage a plethora of tools, and has one of the highest growths in social media per the latest GlobalWebIndex report. South Africa is the 6th fastest growth in use of Facebook.

Here the great team took me to see several clients and hosted an evening on Social Business.  The event was called Close the Gap — creating your Social Business Agenda.


And this market is ripe for social.    According to the Global Web Index, Indonesia leads the way, with over 80% of internet users in the market,both South Africa and India demonstrate incredibly high levels of multiple service adoption.