Today, I am honored to be invited to Keynote about IBM’s use of Social at SBSS12 in London! After I speak today, I’ll share the presentation on Slideshare but just for a taste!
Some examples of IBM’s external social media footprint today include:
Facebook: 198,000 current employees
LinkedIn: 281,000 current employees, 16m first-order connections, 615,000 IBM followersTwitter: >20,000 current employees
Blogs: 1000s of individual IBMer blogs
developerWorks: 8,000,000 users; 300,000 profiled members
GreaterIBM Connections: 100,000 IBM Alumni
And my top 5 take aways will be!
- Culture and leadership matter but so does every employee!
- Always embed social in a business process – Internal and External
- Measure, measure, measure
- Pick a great Social Platform (we use IBM Connections!)
- You are never done!