Archive for May, 2012


Today I present IBM’s Social Business Story in London! #socbiz #ibmsocialbiz #SBSS12

May 31, 2012

Today, I am honored to be invited to Keynote about IBM’s use of Social at SBSS12 in London!   After I speak today, I’ll share the presentation on Slideshare but just for a taste!

Some examples of IBM’s external social media footprint today include:

  • Facebook: 198,000 current employees
  • LinkedIn: 281,000 current employees, 16m first-order connections, 615,000 IBM followersTwitter: >20,000 current employees
  • Blogs: 1000s of individual IBMer blogs
  • developerWorks: 8,000,000 users; 300,000 profiled members
  • GreaterIBM Connections: 100,000 IBM Alumni

And my top 5 take aways will be!

  1. Culture and leadership matter but so does every employee!
  2. Always embed social in a business process – Internal and External
  3. Measure, measure, measure
  4. Pick a great Social Platform  (we use IBM Connections!)
  5. You are never done!

The Salvation Army is a blessing AND a Social Business! #socbiz #ibmsocialbiz #ls13

May 30, 2012

I was in London with the Salvation Army — a true inspiration and Social Business!   They do so much good work around the world — giving back and helping others.   I admire them greatly! 

But did you also know that they are a Social Business — taking that greater mission through social channels.  I met with Commissioner Sue Swanson and Mark Calleran the Chief Information Officer of the The Salvation Army.  Commander Sue has great vision around how to take Social even to the next level (See below for what they’ve done so far!)

Case Study: Salvation Army The Salvation Army, headquartered in London, has leveraged innovative engagement methods for its market. It held an International Youth Forum for those age 18 to 29. They leveraged a social networking device held by the delegates called a Poken. The Poken was a physical device that contained their contact information, including Facebook connections. When they touched their Poken with those of other delegates, the contact details were automatically exchanged. According to Mark Calleran, the Chief Information Officier (CIO) at Salvation Arm, more than 31,000 interactions (making friends) took place during the event. The top three “Pokenauts” managed to make 215, 190, and 170 friends. In addition, they had numerous live streaming video reviews through the Poken as well. Just as in the Coca-Cola example, the engagement strategy was to find a way for the community that came together once to stay connected beyond the event. And so far, this community has continued the engagement.

And there is much more as well coming!  Hats off to the Salvation Army!


The Global Explosion of Social! What you need to know about #socbiz WorldWide! #ibmsocialbiz

May 29, 2012

Our Social Business Coffee Break today is on Global Trends!

Tell me your thoughts especially if you are in a non – US market!



Transmedia and #Socbiz Coffee Break! Happy Monday! #ibmsocialbiz #ibm #ls12

May 21, 2012

Here’s our Monday Coffee Break! 

Transmedia?  Do you know it, love it or use it?  Tell me!


Design your Social Business with a Brand Army, Advocacy, and Risk Management! #socbiz #ibmsocialbiz

May 15, 2012

Sorry I am late for our Monday Social Business Coffee Break!  I had a bit of difficulty getting to Paris but I am here now safe and sound!

I am very excited about this Social Business Coffee Break and know that you will be too because this video has lots of actions around the Brand Army, Adovacy, and Risk Mitigation Planning!

Let me know what you think!


Cybercrimes are fast and frequent. Are you ready?! 7 Tips for ALL #socbiz #ibmsocialbiz

May 12, 2012

Our weekend post is for all of us is on cyber attacks which could be on the Home or at work.  There are some great tips in this Digital IBM work!

I’d love to hear what you think?

Did you know that cyber attacks are fast,  and could be prevented?

So what do you do?   We have 7 tips that can help you!

Let me know of any other tips you have used to protect against cybercrimes!


Class of 2012 – The Social Generation is the new way of working!! #socbiz #ibmsocialbiz #ibm

May 11, 2012

Yes, we are continuing on our march through the infographics from the Digital IBMer!

Today’s is on the Class of 2012 — the Digital Natives!  I am a Digital Immigrant and proud of it!  I love social.    Tell me what factoids here surprise you!

Everyone is online! 


Everyone’s on a social network!  Well, almost everyone!

Social and mobile are interlocked — or should be!

The leaders of tomorrow won’t replace face-to-face interactions with digital ones, they will find ways to balance and get the most out of both.

Risk do exist – you need to develop a risk management plan!


Our best practices include:

Much will depend upon how today’s graduates and future generations harness the digital world — to drive progress in
healthcare, transportation, cities, and more. As people’s lives are increasingly digitally connected, being
social, secure and smart is not only a rallying cheer for the Class of 2012, it is becoming a way of life!


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