Social Media to Social Business

Today, I am honored to be invited to Keynote about IBM’s use of Social at SBSS12 in London!   After I speak today, I’ll share the presentation on Slideshare but just for a taste!

Some examples of IBM’s external social media footprint today include:

• Facebook: 198,000 current employees
• LinkedIn: 281,000 current employees, 16m first-order connections, 615,000 IBM followersTwitter: >20,000 current employees
• Blogs: 1000s of individual IBMer blogs
• developerWorks: 8,000,000 users; 300,000 profiled members
• GreaterIBM Connections: 100,000 IBM Alumni

And my top 5 take aways will be!

1. Culture and leadership matter but so does every employee!
2. Always embed social in a business process – Internal and External
3. Measure, measure, measure
4. Pick a great Social Platform  (we use IBM Connections!)
5. You are never done!