Here’s our Monday Coffee Break!
Transmedia? Do you know it, love it or use it? Tell me!
May 22, 2012 at 2:36 am
Sandy, I think you are on to something for social business with Transmedia. It is emerging in Hollywood and will get more mainstream over time. I think it would be interesting to do some research and look at a few industries and their current dominant marketing strategies for driving consideration and purchase. Then see how some multi-platform media/story telling concepts are best related or extended to those strategies.
BTW, I recently started reading Get Bold and think it is an excellent guide to understanding and getting into social business!
Adjunct Professor of the Practice
Duke University Master of Engineering Mgmt. Program
May 22, 2012 at 3:31 am
I love the idea of the research! And thanks for the compliment on the book!
May 22, 2012 at 3:28 pm
Sandy, “Transmedia” is a new word for me, and I like it! We often talk about a multi-channel marketing approach, and I see these as related terms. I agree about your explanation of the “death of digital”, and I do believe we are already there! Thanks again for the great Social Business chat last night at IBM!
May 22, 2012 at 3:40 pm
Thanks Jan! The pleasure is all mine! It was a pleasure to meet you and I cannot wait for our followup! Sandy
May 22, 2012 at 9:20 pm
Have you seen something called an experience map? http://adaptivepath.com/ideas/the-anatomy-of-an-experience-map
It’s an interesting way to outline the cross-channel touchpoints in terms of the user experience as people/customers go through a ‘journey’ and use different technologies.
May 22, 2012 at 11:10 pm
Very intersting!!!! Thank you for sharing. This is cool!
May 24, 2012 at 3:01 pm
Hi Sandy, thanks for introducing me to the term, “Transmedia”. I am attempting to develop a strategy to employ it in my business.
I am a singer/songwriter/video-producer who is working to merge my life long passion for making music that makes a difference with my love affair with entrepreneurism.
I found your presentation to be helpful and am looking forward to learning more.
It’s good to (virtually) meet you, even if digital is dead!
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