Our coffee break this year is on reputation management in a Social Business!  Reputation management is the business value of who you are and who your company is. 

I believe that “Reputation Share” will become increasingly important. 

For instance:

  • More companies will measure their employees social savy for bonuses
  • Word of mouth value will be measure like market share — it will be reputation share
  • The financial value of your online reputation will become part of your brand value balance sheet

Here more in this Coffee break video!