I was in London all day on Friday and discovered some great trends here in UK!
- Only 55% of UK businesses build online communities and 21% of those who do have a Social Community, depend on IT to drive it. Those who leverage Social Communities are having great success but typically it is a joint IT/Business driven venture. I would encourage your focus to remain on the IT / Business partnership.
- Channel management came up consistently in the UK. Discussions on approach are crucial: for instance, you could target 100 new facebook fans a week, 20 online discussions on forums, etc. OR UK companies are reviewing the Tipper view: get 5 influential bloggers to talk about your product or company and then have them reach the masses. This is a very sophisticated approach to the thought process.
- Investment discussions were around Training of employees and Social listening. Again, 2 of the key areas to drive results. Very good direction from the UKI clients.
I didn’t have any UK companies provide me with permission yet to tell their stories — but soon!