Monthly Archives: March 2011


March 2011

Social is Today’s Era. Tomorrow is the Gaming Era.

By |March 12th, 2011|

Live from SXSW! I am listening to Seth Priebatsch who is working on SCVNGR.COM.  The social layer world is built on today is Facebook, the next layer or era is the gaming layer. I believe very strongly in Gaming!!!  I help start the gaming initiative at IBM with Innov8 which has lit a fire under social gaming at IBM.  [...]

Crowd vs Community

By |March 12th, 2011|

Howdy Ya'll!! I am back in my home tuff with my ropers and my jeans!  Sigh.  Austin SXSW.  Home! I am in my first great session for Saturday (my first session was a bust!)   It is focused on influence.  Differences between crowd and a community are: Crowds are motivated by pride; Community are motivated by [...]

Bayer Material Science Beyond Information: Becoming A Social Business

By |March 9th, 2011|

This is a translation of the original press release from Bayer Material Science, which was in German and got published in the German CIO magazine here: It all began with an annoying discovery. Different teams at different Bayer MaterialScience AG (BMS) locations out of the 30 scattered around the world were working on the [...]

The #Social Business Agenda! Not #social media but Business oriented!

By |March 8th, 2011|

So we have laid out our Social Business Agenda to help companies become Social Businesses. I like it because it is based on working with companies in 59 countries, and in all industries. In addition, it has it in lessons of success and failure that we can all learn from! A is about aligning your [...]

How do you become a Social Business?!

By |March 7th, 2011|

Featuring the New Social Business Agenda! I'd love your thoughts on this agenda!

Getting ready for BlogHer 2011 in August!

By |March 7th, 2011|

All! I cannot wait for BlogHer 2011 in August!   I am going to the business Blogher too in March but I am especially excited as my daughter Cassie, at age 10, has been blogging.  As a reward for a blogging project at school, she will be sent to BlogHer and will go with me this [...]

Cyberbullying – The Internet is the New Playground

By |March 6th, 2011|

  A colleague of mine introduced me to an upcoming film on cyberbulling.    Here's the trailer.  I was shocked at some of the facts: 40% of all teenagers reported being cyberbullied Only10% told their parents Only15% of parents know about their kids’ interactive habits See if you want to get involved.

Social Business through an iPad — The Australian Open

By |March 1st, 2011|

Many of you have written me on the use of iPad in Socail Business. Here is a great case study that just happened in PA! The Australian Open! To engage its fans, Tennis Australia heavily leverages its Australian Open website. This interactive, media-rich online experience allows fans to listen to live radio, review highlights of [...]