Many of you have written me on the use of iPad in Socail Business. Here is a great case study that just happened in PA! The Australian Open!

To engage its fans, Tennis Australia heavily leverages its Australian Open website. This interactive, media-rich online experience allows fans to listen to live radio, review highlights of the day’s play, read blogs and followthe scores from every court as the action happens. Have you used the SlamTracker? It is very coole and lets us fans interact in real time with the draws and scores – make visiting the next best thing to being there. (Not as good for sure as I have had the honor of being there in person!!!)

During the two week tournament, the site attracts almost 10M unique users. With real-time scores, schedules, draws and player information all available on smart phones via a purpose-built Australian Open mobile website, fans can stay in touch with every Australian Open 2011 match while they’re on the go.

The Official AustralianOpen iPhone application takes this experience one step further with real-time scores, radio, Twitter feeds about the Australian Open as well as completed matches, schedules and draws. It is truly integrated social business!!!
This application also includes AO View, an augmented reality feature that uses the phone’s camera and GPS to give fans at the event an enhanced view of the data that is all around them.

iPad rocks!!!! For the first time ever, fans can access the full Australian Open program on their iPad. This new application brings together data from a variety of sources to connect fans with the online mood that the tournament generates. Special features include schedules and draws, fan data and autograph pages. is also viewable on the iPad.

I think this shows one example of a Social Business incorporating the iPad into its business. Any other examples out there?