Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

My 10 Social Media Resolutions for 2010!

So here I am, watching the beautiful snow fall and closing out 2009. Of course, I always do my New Year’s resolutions. As a family, we share ours and, of course, support each other in achieving the goals.

So for 2010, with all of you as my Social media family, I invite you to join me sitting at the fireplace for my Social media resolutions for this New Year.

1. Focus on my Tweeter associations. My holiday reading included blogs about how strong relationships were formed over social channels. Thus this goal: Pick out and strengthen 10-15 of my strongest relationships  from Twitter over the next year. Want to join me?

2. Really strengthen my Facebook presense. I love Twitter, LinkedIn, YouTube, and Flickr, but I never really talk about Facebook or leverage it. This year, I am going to find a great use for my Facebook page and presence. This B2B maven welcomes your suggestions.

3. Experiment with the new trends in social media, such as location-based services.  Given that things such as BriteKite and Foursquare might become breakout hits in 2010, I will experience location-based services. And I hope that these become integrated into Twitter, LinkedIn, and   yes, even Facebook.

4. Strengthen my content on blogs and tweets. Content is queen, and I want to deliver more and better content to all of you. This includes my content in keynotes and sessions such as those coming up at BlogHer and WITI 2010.

5. Give back through sharing more of my social media experiences. I was just on the phone with Carolyn Leighton, President of WITI, and Michelle Price, Social Media Maven. They shared with me trends on women wanting social media skills but needing training. Over Christmas, I taught my dad how to use Twitter, and a light bulb went off. I want to bring more people into using Social media with an ROI attitude, so I will train more people who want to use these tools.

6. Increase my use of the cool new WordPress features. With new features such as the Affiliate and Squeeze themes, learning how to make this blog even stronger. I love WordPress and just need the time to do more.

7. Write another book . I am just beginning, but I will share more my Social media more widely (closely related to resolution #5).

8. Leverage all tools in my social media tool box for my new IBM role as leader of Software Group Partners. I am pulling together my social media plan now to drive more connections and ease of use, as well as sales linkage for my partner community. New territory, for sure.

9. Start a series on my blog with other top SMEs (subject matter experts). I will start this in January and have a great line-up planned. What companies would you like to see featured and what leaders would be good to interviewe here? Do you know someone I should focus on? How about you?

10. Talk to members of the Digital Generation and learn more about how they think. For them, social media is life . I want to see more about how they use  sites and content and how they think. My cousin only sends texts; my dad is now on twitter. This is ageless and timeless, and I need to learn more about its potential.

I want to hear from you on this one. What did I miss? Will you help me meet these goals?


  1. Jacques Pavlenyi

    December 31, 2009 at 5:35 pm

    Sandy: great post and ideas for 2010.

    For #2, I’ve been trying to build more Facebook presence for my brand (Lotus Sametime) using links to our blog postings via RSS, new content, news, replies to discussions, etc., but it’s a hard slog; very little growth in # of followers or referrals to the Lotus web domain. I think this echoes the general consensus I’ve been seeing around Facebook still not quite “there” for B2B yet, but could overtake LinkedIn ( But would love to swap experiences to see how we can do better.

    I love the idea of #9. Real experiences from other B2B social media marketers (like from Cisco, Intel, HP, MSFT, GE, Cargill, Dow, DuPont, etc.) would be great, since so many SMEs are still B2C focused.

    For #7, instead of a traditional book, why not experiment? Say, e-reader (Kindle or SONY) only, or serialized on your blog, or other Creative Commons type activities (

  2. Nice write up but I noticed you left out Myspace, Facebook may be the new hot trend but there are still millions of active users on Myspace and I have a huge following for my blog. Myspace even offers a status updte widget for your blog homepage that lets people become a friend. I find it very usefull.

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  3. Sandy, looks like you will be even more busy in 2010 🙂 I love the idea of starting your own SMEs Series (#9).
    In 2010 I will also be experimenting w/ Social Media, but concentrating on new ways to produce content (podcasts & video blogging). Mastering Audacity (free audio editing program) as we speak. Should be fun!
    Happy New Year

  4. Great post, all 10 are great goals for 2010. Especially like #8: Social Media for BPs. Absolutely a great opportunity to work with our BPs, who are also a great community of SMEs, and work together in social spaces. So many ways to leverage each other and build on the relationships.

  5. Sandy, I am reading your book! Love it! I am highlighting it!

    I use Facebook extensively! I look forward to keeping up with all the great things you do! How about helping GTS Marketing Leadership grow in Social Media! 🙂 smile

  6. Sandy:
    On your goal #9 – other social media SMEs – you should interview Leslie Sobon at AMD. She has lead a powerful change at AMD in how they use social media in their marketing with partners.

    Looking forward to seeing you new book!


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